Two sides of the new top-level domain name: stimulating competition leads to network privatization

It is reported that in the United States, a domain name registration company named Donuts received an investment of $0.1 billion, and spent 56.8 million yuan to apply for 307 new top-level domain names. In China, this investment boom continues with a low profile. A company named Huang Dao technology received a $20 million investment and spent $17.5 million to apply for 15 new top-level domain names.

Beginning yesterday, enterprises started an unprecedented battle for new top-level domain names, including. web,. app,. blog, and other popular domain names that attempt to break the monopoly of. com top-level domain names. The domain name liberalization program attracted 1930 applications, about half of which were from the United States. Network giants Amazon and Google applied for dozens of domain names, including. cloud,. buy and. book.

Currently, there are only 20 domain names, mainly. com,. org, And. net. The new plan will break this restriction. The purpose of the new initiatives is to stimulate competition and innovation and allow enterprises to control their network assets more.

Critics believe that the new suffix is unlikely to catch up with the past. Some trademark owners complain that this will lead to unnecessary costs because enterprises need to protect their online assets, the application fee for each suffix domain name is USD 0.185 million, and the operation cost is also added,

Previously, domain name applications have been tested on a small scale, and some domain names have been applied for, such as. museum,. job, And. travel.

Robinson Jonathan Robinson, non-executive director of Internet Registration Service Provider Afilias, said: "The highest aim is to stimulate competition for. com domain names ." The company applied for 100 new domain names on behalf of the customer. Robinson also said: "The brief and distinctive three-letter term is quite attractive ."

There is competition for 231 domain name applications. The most popular is. app, which has 13 applications,. home has 11 applications, and. inc has 12 applications. Apple applied for. apple.

"Internet companies are either investing heavily or not involved," says Stuart Durham, European sales director of Melbourne IT ." This company applies for 150 domain names on behalf of customers. "We didn't receive Facebook and Twiter requests, but we had different strategies and made some big bets," he said ."

There are only 17 applications from Asia, and 116 applications are not from Latin. One goal of domain name freedom is to promote non-Latin domain name applications.

During the remaining time of this year, ICANN will evaluate the application and the first batch of new domain names will be enabled in the first half of 2013. People, including Google executives, have criticized that liberalization is risky, and it will allow some strong network companies to control more domain names, thus making the network more private.

UK domain name registrar Names. co. "big brands will try to enclose users in their own Internet fields, leading to more Facebook-style gardens, this is a matter of concern. Don't make a mistake. On the one hand, the new deal will make the domain name world more competitive and consumers choose more, but it will also lead to more private networks ."

The new project is a challenge for us nonprofit ICAA to manage the network domain name system, which is too American and challenged by emerging countries.

"Our plan is solid and fair, and increasing competition and consumer choice is our fundamental obligation," said Rod Beckstrom, president and CEO of ICANN ."

ICANN will get $0.35 billion from the new domain name Project, 5 times the annual budget.