Typical website promotion methods

Source: Internet
Author: User

How to Increase Website access traffic? Here are 29 methods you can consider. You may have used some of the methods, some of which you may have forgotten to use, and some that you have never heard of before. In short, here you can link to various effective website promotion methods. First of all, you need to understand that website promotion is a long-term and systematic process. You need to formulate clear objectives and plans and make appropriate preparations.

Ranking first among the main search engines with the most important keywords of the website, which is the most important strategy for search engine promotion. The search robot of the search engine automatically searches for the webpage content. Therefore, the search engine policy starts from optimizing the webpage.

1. Add a webpage title.

Write a descriptive title with 5 to 8 words for each page. The title should be concise, "and" These unimportant words. Describe the most important content of the website. The webpage title will appear on the link of the search result page, so you can write it a little more inflammatory to attract the searcher to click the link. At the same time, you can write your company name and your most important keywords on the homepage, not just the company name. Each page of the website should have a title for the page.

2. Add descriptive META tags.

In addition to the webpage title, many search engines will find the META tag. This is an explanatory text. Describe the content of the webpage body. The sentence should also contain the keywords and phrases used on this page.
Currently, META tags with keywords have little help for ranking, but sometimes META tags are used in paid login technology. Who knows when the search engine will pay more attention to it?

3. Enter your keywords in bold text on the webpage.

The search engine attaches great importance to bold text and thinks this is a very important part of this page. Therefore, make sure that your keywords are written in one or two bold text labels. Do not make important titles as images, or make the entire homepage an image.

4. Make sure that keywords appear in the first section of your body.

Search engines want to find your keywords in the first text, but do not fill in too many keywords. Google regards 100 to 2 keywords for every 1.5 words in the full text as the best keyword density, and can get a good ranking. Other keywords can be considered in the ALT or COMMEET label of the Code. If you cannot guarantee that keywords appear in the first section of the body, consider some non-rescue measures, such as adding an annotation to the webpage.

5. The navigation design requires easy search engine search.

Some people use frameworks in the production of web pages, but this is a serious problem for search engines. Even if the search engine finds your content page, it may miss the key navigation column, so it cannot enter other pages. The navigation buttons made with JAVA and FLASH look beautiful, but the search engine cannot find them. The remedy is to use the regular HTML link at the bottom of the page to create a navigation bar to ensure that each page of the website can be accessed through this navigation bar. You can also create a website map or link to each page. In addition, some content management systems and e-commerce directories use dynamic web pages. The URLs of these pages are usually followed by question marks with numbers. Over-working search engines often stop before question marks, you cannot continue searching. In this case. You can change the URL and pay for login. Dynamic websites can easily capture search engines by generating static pages. Website maps should be linked to all major pages as much as possible and submitted to the search engine separately. Although HTML static Web pages are used more frequently, they increase the workload, but increase the friendliness of search engines, thus laying the foundation for obtaining a good ranking.

6. There are several pages dedicated to some important keywords.

Search engine optimization experts do not recommend any fraudulent transition pages for search engines, because these pages are almost the punishment of the search engine. However, you can create several pages where each page contains different keywords or phrases. For example, you do not need to describe all your services on a page, but create a page for each service. In this way, each page has a corresponding keyword. The content of these pages can improve the ranking because it contains targeted keywords rather than general content.

7. Submit a webpage to the search engine.

In the search engine, find the link to log on to the [add your url] website. The search engine will automatically search for the web page you submitted. The most famous search engines in the United States are Google, Inktomi, Alta, Vista, and tehoma. These search engines provide search content to other major search engines and portals. In Europe and other regions, you can publish to regional search engines. If you spend money to ask someone to help you submit thousands of search engines, you will spend money on it. Do not go to those free for all pages websites, that is, to automatically submit your website to hundreds of search engines for free. This type of submission is not only ineffective, but also brings you a lot of spam, and may cause search engines to punish your web pages. Do not use website login software. It is impossible to submit your website to thousands of search engines at a time, but also has no practical value. The most important thing is to optimize the design of the website. For the main search engines, they are submitted manually one by one. Pay-as-you-go search engines cannot rely on software for submission. In fact, effective search engine marketing strategies do not need to log on to thousands of search engines, because the most visited search engines have nearly 98% of the traffic, the remaining search engines do not have much practical significance. In addition, you should not submit the webpage once. As the content is updated, You should submit the webpage again on a regular basis. As there are more and more web pages and many search robots return for a long time, regular submission allows search engines to capture the latest updates.

8. Adjust the main content page to improve the ranking.

Make some adjustments to the page you think is the most important, perhaps the homepage, to improve their ranking. Some software allows you to check the current ranking, compare the ranking of competitors with the same keywords, and obtain the preferred statistics of search engines on your web pages, to adjust your own page. You can use webpositiongold to do this by yourself, but because it takes a lot of time, you can also ask a professional company to help you. Links on other websites can bring more traffic. Since Google and other major search engines use the extensive website links as an important factor in ranking reference, the more websites you connect to, the higher your website ranking. At the same time, the quality of links is also an important factor for search engines. Websites with high access traffic have more advantages than websites with low access traffic.

9. Submit the website to the main search directory.

Make sure that your website is logged on to the Free Open Directory (www.dw..com), which is a site that is manually accessed for review. This hierarchical Directory provides the directory content for all major search engines to search. Google places great importance on whether your website has links to such important websites. Yahoo is another important search directory. You need to log on to it. Tip: it is better to describe a website with fewer words than the maximum number of words specified. do not limit the number of words to prevent the website reviewer from deleting some periods due to long text descriptions. Currently, you need to pay $299 for a commercial website to log on to Yahoo every year. It is best for them to log on to your website within seven working days. Other search directories that can be accessed include about.com and business.com. There are many website navigation sites in China. Example http://www.hao123.com http://www.265.com

Http://www.cnww.net and so on, can also bring very large traffic. Even if the network marketing budget is small, it is also necessary to register the major search engines such as Sina and souhu.

10. log on to the industry site and professional directory.

Some search directories are located in an industry, such as education or financial industry. If you belong to a trade association, which has many member sites, you can apply to the association's website to join your site, even if you pay, this will bring you many target visitors. In addition to logging on to many yellow pages, you can find many Industry Directory Sites by search engine based on your industry. You should try your best to log on to these sites.

11. Request interchange links.

Find websites that complement your website content and request interchange links from each other. The most ideal link object is those websites with the same traffic as your website. A website administrator with too many traffic requests must exchange links. Some small website pages can be considered. The link interchange page should be placed in a relatively remote location of the website, so as not to direct your website visitors to others' sites quickly.

After finding a website with interchangeable links, send a personalized email to the website administrator. If the website administrator does not reply to the website, call us to try again. Be sure to pay attention to the quality of the website of the other party. Do not unilaterally pursue the number of links or send spam emails.

12. Post a free article with a site signature.

Write professional articles for news emails from other websites for free. In this article, describe what you provide with a short text and request the other party to link to your website. This is an effective method for virus marketing. Your article will be published as subscription information for hundreds of users, allowing your website to receive hundreds of links at a time. If you do not have your own original articles, you must add your own links when reprinting others' articles.

13. Traditional online promotion methods are still effective. It is particularly effective to use multiple methods.

Print your website on a letter paper, business card, brochure, or print. This simple method is sometimes ignored. Make sure that the URL is correctly spelled. We recommend that you omit http: // and only write www. ***. com. A domain name that is easy to remember is conducive to the promotion of the website. When selecting a domain name, you must carefully consider it.

14. Use traditional media advertisements.

Traditional media advertisements should not be abolished. Whether it's a newspaper or a magazine advertisement, make sure your website is displayed. To view the website as a secondary content of the advertisement, remind the user to view the website for more information. Do not neglect to publish advertisements in relatively narrow magazines or trade journals. Sometimes these advertisements are more accurate and effective. And it is cheaper than online advertising. Others

Traditional methods can increase website visits, such as direct mail, classified advertising, and postcards. TV ads are more suitable for websites that sell popular products. Make the website appear in an eye-catching position in the advertisement, and I believe it is better to remember than the phone number.

15. free services are provided.

People like free things. Attracting people to access your website with free information is more effective than simply asking people to access your business. It takes time and effort to create free resources, but it is very effective for increasing access volume. The free content you provide should be very similar to what you sell, so that you can attract visitors to target potential customers and provide free services, the website provides multiple links to direct free information to the product area you sell. Free resources, such as free email, free website login, free publishing information, and special free services, are even better.

16. Publish news.

Find news-related events, such as promoting your free services and publishing news to printed journals and website journals in your industry. You can use some online news publishing services. For example, www.prweb.com is always effective in news promotion, which is why there are so many corporate advertisements in traditional media that seem like news.

Email is an important method to increase access traffic, provided that you cannot send a large number of unauthorized spams.

17. Create a signature in your email so that potential customers can contact you.

Most email systems have the signature creation function. The signature automatically appears at the end of each email you send. The signature must be within 6-8 lines. Including: company name, address, phone number, website address, email, and a description of your company. The signature should not be beautifully designed as an image format, so that the customer can copy the image easily.

18. Create a mail list and regularly send news emails or other information to users.

This is one of the best ways to maintain contact with customers, establish trust, develop brands, and establish long-term relationships. You can ask website visitors to enter their email addresses to receive news emails. Sending mails requires sending servers, many of which are on the network.

19. Publish product information, such as coupons, new products, and other promotions, to the email list users.

If you personalize the subject and body of the email, the effect will be better. The five basic principles of email subject design are as follows: 1. reflect the essence of the email content. 2. Content that cannot be included in the sender information. 3. Reflect the brand or product information. 4. the email subject contains rich keywords. 5. the email subject should not be too simple or too complex.

20. List of emails from target customers.

These list customers agree to accept some types of commercial mail information when registering with the email list provider's website, so they send

Sending your product information is legal and does not belong to spam. Using your own mail search software to collect email addresses, or purchasing email addresses, is not only a benefit, but will even be punished.

21. Perform promotions in the email list and newsgroup.

Many people who share a common interest in a professional field discuss and exchange on the internet, forming news groups in thousands of different fields. Find a newsgroup in your own domain, not to publicize your product or service in it, but to leave your email address and website in the exchange signature. When people gradually understand and trust you, they will visit your website.

News groups are rarely used in China, so they are not commonly used in website promotion. Forums and chat rooms have been used to promote products,

You are not welcome to publish advertisement information in these network communities on many websites. unless there is a special advertisement publishing Forum, do not use this method whenever possible.

22. Use the competition.

You can design a competition on your website. The prize will attract the customers you want the most. For example, design the prize for your product or purchase discounts. The competition can effectively attract more visits. If your popularity is not high, it is also a problem to let customers know about your competition. Therefore, this method is not applicable to some websites.

23. Ask the user to add the website to the favorites folder.

Our practice is to add an add to favorites icon on the homepage of the website. It is also very convenient for customers who are interested in the website to click favorites on the browser. However, when you do not forcibly set a website as a customer's homepage or when you browse your website, the website will often appear automatically. Please add this site to your favorites, and set this site as your homepage.

24. Exchange advertisements with complementary websites.

Use the traffic of the website of the other party to obtain new visitors. Many websites have links, and it is most convenient to join the ad exchange network. However, some ad exchange networks have some code and some plug-ins will pop up, it may bring resentment to viewers and affect the website browsing speed. It is ideal to exchange advertisements between partners by themselves, and it is worthwhile to spend some time.

25. Create a virus marketing method.

Virus marketing uses various communication methods, such as verbal communication and news publishing, to spread information quickly. The 12th promotion methods are virus marketing. The most typical form of virus marketing is that email service providers brief their services at the end of each email sent by users. This information is quickly transmitted to new users as the email is sent, and the latter may continue to be transmitted to other new users. Note: virus marketing is by no means a virus. In essence, it is a free service that automatically spreads between users as long as it is valuable.

Paid ads will promote your website more quickly. There are three calculation methods for online advertising prices: Traditional CPM (impression cost per thousand times), PPC (Payment by clicks), and actual purchase quantity, there are also membership Alliance billing methods and so on.

26. Purchase short text ads in E-mail news emails.

Select the appropriate email list for the target, and publish a short text advertisement in the News email sent to this series of users. Compared with other online advertisements, this is a very effective and low-cost advertisement method.

27. Implement membership marketing.

A consortium member adds a link to the Alliance's main website on his/her own website. After the link is used for sales, the member will be given a certain Commission. To implement membership marketing, consider the following factors: Commission Ratio for Members, develop Alliance programs that suit you, and promote Member alliances for more member links to your website. You can use some alliance management software.

28. Search Engine bidding ranking.

When you purchase a paid ad and purchase a keyword advertisement in a search engine, your advertisement will appear on the result page under some keywords in many search engines. Because the same keyword is often purchased by multiple customers, the ranking is determined based on the bidding price. Bidding rankings are charged based on the actual number of clicks on advertisements, and the target positioning is accurate. This is a low-cost and effective advertising method. 3721 in China, souhu,

Sina, Netease, and Baidu provide bidding ranking services.

29. Submit the product to the comparative shopping website and the auction website.

EBay and the malls launched by major sites can all give a try. In addition, using the online store platform to carry out online marketing is also one of the effective methods.

Search online to find many materials for website promotion research, including many effective promotion methods. In fact, although there are many e-commerce construction and enterprise website promotion methods, these promotion methods are always inseparable. Many times, we don't need so many promotion strategies. All we need is to do a good job on the website and perform the selected promotion methods in a more in-depth manner, in this way, the website will gradually become famous on the Internet. Here, I have learned the experience of my predecessors and my own Step-by-Step Exploration experiments to summarize the five key steps for e-commerce website construction and promotion for your reference.

I. Positioning Analysis

Website analysis: Performs anatomy analysis on the website itself to find the basic problems of the website;
E-commerce positioning: positioning enterprise websites by e-commerce, and clarifying the website location;
E-commerce model analysis: analyzes the website's e-commerce model, and studies the matching e-commerce model with the website;
Industry competition analysis: comprehensive analysis of industry competition and Industry websites;
Website development plan analysis: provides feedback analysis on the implementation of short-term and long-term development strategies for e-commerce websites.

2. Website Diagnosis

Website Structure Diagnosis: whether the website structure is reasonable, efficient, convenient, and consistent with the user's access habits; website page diagnosis: whether the Page code is streamlined, and whether the page is clear, whether the page size is appropriate, and whether the page color is appropriate;
File and file name diagnosis: file format, file name, and so on;
Access System Analysis: Installation of the statistical system, access analysis, regional analysis, visitor analysis, and keyword analysis;
Promotion Policy diagnosis: whether the website promotion policies are effective, backward, and compound promotion strategies are used.

Iii. Marketing Analysis

Keyword analysis: whether the keyword is appropriate, and whether the keyword density is reasonable;
Search engine logon analysis: How to log on and whether the logon information is valid;
Link correlation analysis: whether the popularity of the link is high, and whether it is a highly correlated link;
Target Market Analysis: analyzes the target market and studies the relationship between the target market and marketing;
Product Analysis: analyzes product features and selling points;
Marketing PAGE analysis: the position of the marketing page, the content of the marketing page, and the first feeling of the marketing page;
Marketing Channel Analysis: How to Use marketing channels and how to develop new marketing channels;
Subsequent product and service analysis: Subsequent product development and service feedback analysis;
Price Analysis: price and rationality.


Iv. Comprehensive Optimization

Website architecture optimization: structure optimization and E-Commerce operating environment optimization;
Website page optimization: page layout and page design optimization;
Navigation Design: convenience of navigation and text Optimization of navigation;
Link sorting: processes internal and external links of the website;
Label Optimization Design: optimize the design of related labels.

5. Integrated Promotion

Website traffic promotion strategy: the Key is traffic problems. Many network marketing methods will be used in this process;
External link promotion: Use of a friendly link policy;
Virus marketing strategy: the specific strategy needs to be used flexibly;
Other Promotions: Focus on network changes and develop new promotion methods.

6. Blending the virtual world with the real world

In real life, let your products become a bridge between consumers and your website.
The network name becomes the product name.
Register the electronic ID and write it on the product.
Design an activity and spread it through online media. (Such as network survival and Hope Projects)
In short, website promotion is inseparable from real life.

The five key steps of the above-mentioned website promotion integrate network marketing, e-commerce website construction, website promotion, Website planning, and other knowledge. The key steps are not unknown. We can fully understand these five key steps, supplemented by strong execution and perseverance. Then, we will be waiting for you to see that your website will be famous for the Internet.

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