UC attack: From tools to the ecosystem

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In the past decade or so, most users have full impressions of UC, all of which are stuck in the field of mobile browser. In their subconscious, UC is equivalent to a mobile browser.

From this point of view, UC is actually lucky because it gives users a habitual trust and dependency, that is, users do not have to think about and compare, it will naturally equate the mobile browser with UC. This deeply rooted brand embedding is not only the result of UC's efforts over the past decade, it is also the main factor for UC to win other competitors in the industry. In the industry, there are not many products that can reach this level.

However, as Yu Yongfu once said, the pursuit of UC is far from a tool product, but a longer-term pursuit. As a result, since the end of last year, UC has launched a multi-screen strategy. Over the past six months, TV and PC browsers have been successively launched, and the multi-screen strategic layout has been initially completed. In June May this year, Alibaba launched Shenma search, which won the second place in the market in a month. In July, Weibo and the 360 Alliance jointly established a self-Media Ecosystem platform. Obviously, UC is switching to the platform service ecosystem as a single tool Product role.

Self-media: What are the basis of UC?

Return to the self-media topic. In my materials, UC and Weibo and 360 jointly establish a self-Media Ecosystem platform. They work with the latter in a division of labor and collaboration mode, that is, Weibo provides author and Content support, UC and 360 are responsible for the traffic and channel distribution of wireless and pc terminals respectively. The profits produced by the self-media platforms jointly developed by the three companies will be mostly returned to the self-media personal authors.

In this partnership, UC undertakes wireless channels and traffic distribution, which is also the most difficult and extremely responsible. As the only unlisted company among the three partners, how can UC fulfill this arduous task?

The author believes that UC's product reputation and user scale have been deeply developed for many years are undoubtedly the biggest advantage of UC in Wireless terminals, especially from the early Saipan system to the current Android, IOS, and PC versions, the development of UC user groups has already reached a considerable scale. Therefore, using this advantage to promote the channels and traffic of Self-media content is indeed a piece of cake for UC.

On the other hand, the combination of UC browser and Shenma search is the best tool to directly provide traffic and channels to self-media content. It is reported that Shenma search under UC has already exceeded more than 0.1 billion million monthly active users, and the penetration rate of users in the domestic mobile search market has exceeded 20%, and will continue to grow in the future.

After years of combination of product user groups and the largest mobile search, UC provides all-round channel and traffic distribution support for media authors, this is undoubtedly the most convenient traffic Promotion Method for media authors. For UC, by providing such traffic promotion support to self-media authors, it also proves that the accumulation of UC in terms of market, product and technology has reached a new height.

The road to recovery: UC Transformation

In the past 10 years, there have not been many people optimistic about UC.

Because most people's thinking is a tool without any profit model, there is not much future and hope, especially in the era when mobile browsers were not recognized at that time, some people are not optimistic about the future and future of UC. However, more than a decade later, the mobile Internet went viral. With the help of this wave of times, UC not only proved that it had completely surpassed its competitors in the industry.

This process of transcendence is also the transformation process of UC.

Yu Yongfu, an investor, is different from a technical manager. He has a clearer vision and vision for the future. Therefore, in the middle stage of UC development, this product, which carries a large number of user expectations, took the lead in realizing the new product development process and entered the path of a platform with more user and market requirements. At this stage, the main performance of UC is to launch an open platform. Users can install and use various applications and functional components through the UC browser.

Compared with a single browser function in the past, UC has proved itself over the years and has gained recognition from users and the market, and finally confirmed his absolute position in the mobile browser.

However, UC is not satisfied. In the following short period of time, UC took a shorter time to complete the Role Transformation of another platform-ecosystem platform, and fully fulfilled UC's own ideals and objectives. At this stage, the biggest action of UC was to launch a PC browser and wireless Shenma search, which became the second market in a few days.

At present, UC, Weibo, and 360 have jointly built a self-media platform to create revenue for self-media authors. Although such a move represents the work of the three companies in the media field, however, for UC, it is an integration launched in the search and browser fields. With this assistance from the media camp, UC has transformed its role from tools to content and platform, and this transformation process has almost never happened to other competitors.

Field Attack: What tricks does UC have?

For a tool-based product, there shouldn't be too many expectations. After all, in terms of business models, UC has already achieved outstanding role conversion.

However, UC is not just an ordinary product. From products to business models, to the strategic market layout, UC's current performance is astonishing. This series of attacks have already surpassed many peers, but UC has achieved better performance on the basis of transcendence. Therefore, in the next decade, what tricks will UC bring to lead the market change, this is my personal concern.

But I do not know the answer.

For UC, there may be more great pursuits in the future, or it may become more perfect and excellent on the basis of its existing experience. In these two cases, UC may usher in explosive growth of users and market scale, and may also focus on the construction of other ecosystem details on the basis of maintaining existing systems, or improve the long-term market layout and strategic choice.

In either case, it is a new opportunity or challenge for the current UC, And we can wait and see to what extent the UC will develop at that time.

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(Author profile: Zhu Zhe, post-80, Internet media man, well-known blog author, has been in the Internet circle for a long time. He has participated in many commercial PR and marketing tasks and believes in the Internet, he has been focusing on Chinese Internet business trends and case studies for a long time and is currently engaged in PR communication and innovative marketing. Personal Account: izhuyi; personal public platform account: zhuyiweixin)

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