ued and product design: The essential needs of users

Article Description: say "ued and product design" casually.

"Ued and Product Design" This topic is not easy to write, I am also in constant practice, so can only say two sentences.

Designers want their design to be recognized by users, first of all to understand the needs of users. And I think the extent of the need to understand, to abstract to the user's essential issues, but also with the user in each scene of each step of the thinking . The premise of the design is to understand the user needs, which seems to be the most basic logic, but often difficult to do. For example, Alibaba designers difficult to understand the needs of small and medium-sized enterprises, designers have a wealth of imagination, can yy demand yy scene, can be such a set of YY full logic of the user experience is not bad. Of course, n many people together yy project, don't know who to listen to, designers always have and business demand side dispute.

So how to understand the needs of users? Many ued are recruiting user researchers to invite users to test their new products. These are actually the most basic. Just like the development process to have QA, only to do quality assurance. Designers are always faced with the question of how to design, first or how to understand the user needs. My experience, or that sentence, "first to play yourself as a user, more to use it." "This is the basic work that must be done before any research begins, even before you look at other people's research reports," he said. "Use it yourself" This can be shallow, apply just said the need to understand the degree, take Alibaba.com to example, set a basic goal "to get a supplier of quotations" = user's essential problem . Keep A careful record of the actions and thoughts you have made to accomplish this goal in each process of each link-the user's thinking in every step of the scene.

It seems that we often invite new employees to do such a website experience, there are six or seven of years old ued and you have recently shared their Alibaba.com experience, we can feel different, we can practice a lot more.

When we clearly understand the needs of users, the design of a lot of time to jump out of their own. But often we think that understanding the user needs, in fact, did not grasp the essence. I've been working on a new project all these days, in the user research and experience a variety of similar products, the brain is always visualized a lot of ideas come, many products in front of me, the details of the business report to the boss experienced more than 10 versions of the PPT, reluctantly after the clearance, I am still in the tangle. The two PD director gave me a lot of help and gave me a seemingly simple way to think about technology. bypassing the phenomenon, grasping the nature of the problem, pyramid-type logic exhaustive, deduction by item . The process of derivation requires hands-on experience and data validation, but the previous assumption pyramid was completely done by logical thinking.

Recently also saw ued students of the data analysis is very dizzy vegetables, get a pile of data do not know how to demonstrate their own projects. One of my feelings is that there is a logical derivation, and there is one or more hypotheses in mind, and the data is just evidence that I use to justify these assumptions. Designers are always accustomed to thinking in images, like to perceive things from the details, which is our advantage to keep. A recent feeling, when we are going to develop a new product, we must start from the user's essential needs, in a logical way to deduce, this is the product design of the root and tree, often in front of the product design of the foliage. Clear logic to ensure that our products are commercially viable, but also allows our design to seize the user's essential issues, and gradually expand.

Also recently and colleagues in the exchange of a little sentiment, before making products, consider a lot of product details, including interactive details, and even visual details, rely on these to and strong competitors to fight. But we have not been thinking clearly, how can users use our products? We spend a lot of energy on interactive details, visual details, relying on these to PK the most mature products of the Internet, the most powerful opponents, the hope is slim. So designers at the beginning of product design need to try to avoid the details of the tangle, often ask the user's essential needs, what is the logic of deduction.

ued and product design, this topic today to say this, and later chat.