UI Design Psychology

as a UI designer, how to Interface Design It is important to induce users. Today, I do not teach you how to design, talk about psychology ~

Do not show all the information at the same time, periodically displaying the necessary information in the current scene

Designers often make a mistake: they also present a large amount of information to the user . Do not provide a large amount of information at once, you can only provide the necessary information in the current scenario to meet the current needs, if there is no need to boot high-end users, but also there will be a need for detailed description of the low-end users.

So what exactly does that mean?

* Step through the information instead of showing it at once.

* If users can access the necessary information every time they click, users will enjoy the pleasure of clicking.

* Understand when people need what they want.

* If you cannot accurately grasp what is needed at each stage, then the method of gradual presentation will not work.

How is the design reflected?

You can first indicate the category of information and then select it further.

People are always greedy for more choices, but a lot of options tend to paralyze people's thinking

Let's start with a "jam" experiment.

Experimental scene: In the supermarket booth table placed for customers to try to eat jam, in the first Test time to place 6 different flavors of jam, the second experiment to put 24 kinds.

Results?

In the trial of 6 kinds of jam, 40% of the customers stopped and the purchase rate reached 31%.

24 Kinds of 60% of customers try to eat several of them, but the purchase rate is only 3%.

What did the experiment tell us?

* When people face multiple choices, the brain tends to be in a state of excitement, causing people to stop and watch.

* When you choose too much, people will try only a few of them.

* When you choose less, people will try it all over.

So how does this psychology manifest in design?

"When people have too many choices, they don't choose anything at the end of the day. Because you have not started to choose already feel trouble " before design, please remember this sentence."

The following Web sites are displayed with a selection of products.

Every time you ask the user what options you want, you'll get answers like "all" and "lots". We should also try to deny users such requests, fewer options more people have the desire to carefully select, too many options can only let us just want to try a few of them.

Face photos are more compelling

Do you believe it? The human brain has areas that specifically recognize faces.

* The most striking thing about the Web page is the face.

* The human face has the function of guiding the sight

* There is a strong need to read a portrait photo within a single screen

What should be embodied in the design?

It is very effective to use photos to attract the first sight.

People often judge whether they are trustworthy by their look and feel.

A team of researchers, through tests on health sites, concluded that:

* The reason why the site was identified as untrusted, 83% of the testers said it was related to the design.

* The determinants of trusted websites, 74% is the design and content play a role.

UI Design Psychology