Uncover the mystery of Google Penguin update so you don't talk about "goose" color change

"We outsource 90% of our business to India, and we thought they were perfectly capable of doing it, but it seems to be wrong," says an American network marketing company boss. ”

The panda has not gone, the Penguin comes again!

Presumably you reader to the 2011 Google Panda Update (Panda update) still remember, last year's update of the algorithm has knocked down countless content farms, and many through the garbage content to do SEO Foreign trade website. Unfortunately, wave surging, at the end of March 2012, Google started a new update called "Over optimization penalty", which was later changed to "Webspam algorithm update", To date, Google officially named it "Penguin algorithm Update", which has lasted for 3 months. Moreover, Putian fire Shadow SEO based on past experience to judge, this large-scale update, the algorithm will continue to adjust the threshold value at least after 6 months will tend to stability. This period of time many foreign trade friends are complaining, how many stations died yesterday, today again dropped the number of rankings, plus credit card channel vigorously reorganization, a time depressed, complaining. Many of India's SEO companies have collapsed, leading to a large number of jobless Indian seoer protesting at Bangalore's Google Gate. However, Putian fire Shadow seo think Penguin update is not terrible, the crux of the problem is that you need to understand it, so as to have to deal with.

　Google Penguin Update the focus is to hit who?

You guys have to ask, the penguin updated so much is to hit who? Why does Google make such an update? Next we will list:

1.Keyword stuffing: Keyword Piling, this is a very old-fashioned black cat strategy, now do the English Foreign Trade website SEO basically will not make this basic mistake.

2.Link schemes: Like those who can be dedicated to the target station plus outside the chain to do the ranking of the public third party blog can be regarded as a link scheme, there is very obvious to pass the PR or manipulate the ranking intention, this is Google will definitely hit. The Fire Shadow Seo thinks, the ELGG blog that the Foreign Trade website is piled up, or those who do not have the limit to send rubbish the forum, again or those can use the website that the software publishes, already cannot be the main source of the outside chain. The export station of the chain must be of high quality and high weight! If you stay in the rubbish heap for a long time, whether your content is rubbish or not, your content will be considered rubbish.

3.Over optimization of Content: Site optimization over, the above mentioned keyword accumulation is an overly optimized form, there are other such as excessive use of H1 tags, keywords overly bold, add chain, such as any excessive use of page SEO elements of the move.

4.Spun articles: The use of false original software spin out of the article. You can guess that Google's content similarity algorithm has been introduced to identify the article false original decision, TBS need to speed up the pace of upgrade.

5.Exact match Domains: Do niche station The most commonly used is also a very important way to register a keyword domain name, it is best to absolutely match, such as to do the keyword "made money" Go to register makemoney.com so completely with the keyword composition domain name, or use its deformation. From a long time Google to the keyword domain name or to give a relatively high ranking care, so this domain name strategy is to do niche station widely used, whether it is to do made for AdSense station, sniper station or micro niche station, Keyword domain names are proven to be very good for rankings, because these stations usually only do a small number of keywords, the goal is very clear, easy to operate and easy to achieve the goal. However, the next such domain may be Google's view is not natural, or artificially manipulated rankings, so the exact match of the key domain name or less for good.

6.Paid text Links with Exact anchor text: Buy an outside chain and use the exact keyword as anchor text, which is not explained in depth. Fire Shadow SEO will also detail how to solve this problem in future articles.

7.Comment Spam: The main fight similar to the use of Scrapebox blog comments such as mass software made out of spam blog comments, high-quality manual Blog comments or useful. Cock Silk asked again, how to find a foreign trade website to sell products related to High-quality blog can also send a link comment? Don't worry, fire shadow SEO will tell you the way, please look forward to the follow-up article Oh.

8.Guest Posts on questionable Sites: the message on the website is no problem, just like the post blog, itself is no problem, the problem is in writing the quality of the article is poor, many are not for people to see, but to search engines to see, Purely for the release of the chain, the user experience is poor, so that touch Google's bottom line.

9.Article Marketing sites:article Marketing or Article syndication have historically been heavily used for keyword rankings, although last year has been hit by panda updates, but as with blogging, the correlation is high, An article to write a theme of the in-content with keywords anchor text outside the chain of the role of SEO is still very strong, so this factor once used too will be Google continued to hit.

10.Links from dangerous Sites: viruses, trojans, malware, and websites that hint at Google search results that might damage your computer are part of this category. There will also be a threshold problem, and Google won't punish you for a few links from the virus site, but if most of your links come from them, you should be careful.

Finally summed up, in fact, from the initial naming, we can learn that Google Penguins update the main hit is an overly optimized site! The most direct impact of this update is simply relying on search engine optimization to do internet marketing companies. Why? We all know that foreign trade websites do SEO is the most cost-effective, stable network marketing means, so most companies will choose to do SEO, which directly led to the revenue of Google advertising significantly decline, Google can not take action? Money is the root of all evils!

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