Understand the user's bounce rate better optimize the site promotion effect

For network marketing, invalid clicks and false clicks are the two predators that threaten the authenticity of advertising data. The former is a wrong click that does not bring any value to the advertiser, and the latter is a click generated by malicious or deceptive intent. Although the two are fundamentally different, but will cause the enterprise to lose a lot of unnecessary advertising costs, therefore, I believe many people are quite a headache.

Although there is no solution to the above two major problems of effective technical means, but for Google keyword advertising (Google AdWords) to carry out marketing business, as long as the master of a few free network analysis tools, such as Google Analytics (Google Analytics), etc., Can simplify the seemingly complex web site data, understand how visitors to the site after the operation, so that to a large extent to control or even prevent the emergence of such phenomena.

One of the coolest innovations in Google Analytics Tools is to provide companies with a set of detailed metrics for analyzing data that you can use to make the right changes to your site. and "Bounce rate" is one of them.

For site visitors, the bounce rate represents the situation: "I'm coming; I'm dizzy; I'm gone." (Of course, technically it represents the number of session processes that a page browsing contains.) The number of visitors shows the number of people who come to your site, but the bounce rate will tell you how many of them have a bad impression of your site, nothing to do (not even click on a site to show respect!)! "Ran away" from your site.

The bounce rate has the following properties:

1 Its meaning is very clear. It represents the number of people who log on to your site but refuse to click on any content!

2 Most web analytics tools will provide this metric (including our Google Analytics).

3) Simple and easy to use. The bounce rate allows you to understand what part of the site you want to change within one hours.

Now, let's get to know the bounce rate. If you have a Google Analytics account, you will see the following similar data when you log in:

This means that about 77% of the site visitors come to your site, "Halo" and leave. Depending on the data, you may need to add oil somewhere to correct some of the problems. Here are two simple and specific tips:

Tip one: Figure out where your visitors come from, and which sites visitors have the highest jump rate. You only need to go to "traffic source" (using Google Analytics or other analysis tools), and then select "Reference site" on it!

In just a few seconds, you will know which sites are your "best friends" and where you need to take a closer look. By identifying a source site with a higher rate of visitor jumps, you can look for the reasons (site promotions, location of your promotional links, ads, etc.) and make changes to ensure that visitors can find what they are looking for when they arrive at your site.

However, it may be more than a promotional event for your readers to escape, or it may be the page that the visitor logs on to. This leads to the next tip:

Tip Two: Go to the "Content" option (Google Analytics), and then click on the "Primary login page" report:

You can see the different pages in your site on the left side and the bounce rate on the right. Remember, the homepage of the website is not for you to decide. When people search, search engines will find the most relevant pages on your site, which is the homepage of the visitor. If you have 50,000 pages on your site, you have 50,000 homepage. The report above clearly shows the 10 most unpopular pages of your site, so that your visitors don't even bother to click!

By jumping out of the rate, you can find out which pages you need to adjust in no more than one hours. Reducing the bounce rate will not only increase the visitor's active level on your website, but also make your marketing more effective and create a higher income.