Understanding and Development of Search Engine Technology

One day, we won't be surprised when we use the pojaa search engine, hit the keyboard, and tap the mouse. It won't take long before a bowl of fragrant casserole pork ribs rice is delivered, this is just a matter of time. What we need to solve is the processing of network platform information and the establishment of the urban distribution system.
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I


Unfortunately, I am not paying much attention to the development of search engine technology. Although my daily focus is on the development of the Internet, it is also a broad macro perspective. Some people say that this is an era of search worship. If a large number of text workers leave the search engine, it will lead to the paleness and freshness of multimedia text. Searching makes it possible to filter a large amount of information, and makes it possible for common Internet fans to find the "demand" tool. The history of the development of the network proves that humans are improving their ability to control a large amount of information without competition. When a large amount of information is transmitted over the network, the most essential and most valuable thing is masked, and redundant overlapping and distorted information is filled with the entire virtual space.

Since the beginning of chaos, humans have entered the primitive society. Until now, many forms of social systems are constantly expanding their own space, the Cognitive Self and the natural world are also being sorted, classified, filtered, and accessed. The world is composed of material, energy, and information, and humans are masters of understanding and using these forms of existence. The material world and the spiritual world, the conversion of energy and the expression of energy, the formation of information and the existence of information all require human beings to encode and decode the expression and use various media for storage and transmission. Marx said that the invention of paper and printing technology has produced a push that cannot be underestimated for the progress of human society. The emergence of paper media makes us a huge step forward in our grasp of information, which is enough to make our understanding of society, history, nature, and life a new height, it is sufficient to accelerate the transfer of information in time and space.

The invention of television broadcasting media further gives us a more real understanding of the events around us, so "Seeing is believing" frees us from our eyes, let the Window of the soul gain insight into the truth, and let the real scene change the paranoid consciousness. The world is in front of us in the face of television sets. Therefore, I believe that the TV broadcast that landed on the moon in the last century, from Amsterdam Famous saying "One small step for me and one huge step for mankind" is also a deep understanding and praise for the information dissemination tools we have created.


II


The emergence of the Internet has completely changed people's understanding of the world. The sci-fi film scenes that are hard to imagine in real life are also due to advances in computer and communication, it has become a reality at your fingertips. The cost of obtaining information is getting lower and lower, the time is getting shorter, and the amount of information is getting bigger and bigger, making our earth truly a common village of mankind. Information jumped between time and space in an instant, "The world is cool", and the world is in your hands.

However, when information poverty and information explosion coexist, we are more inclined to discuss how to deal with the issue of information geometric growth. In fact, what each of us faces in daily life is that information is poor and information is surplus. However, sometimes asymmetry or we do not admit it, but the fact is that its solution exists, and it bothers many people. On the one hand, a small amount of information we urgently need must be paid at a certain cost. On the other hand, a large amount of useless duplicate information is always filled with every corner of our lives, it creates obstacles and unnecessary costs for us to select available information.

Therefore, how to use the network and how to use the information in the network become the problem of how to control the use of machines after we create machines. A machine tool was manufactured. People used to manually control it. What about now? Digital telex control. This completely makes a qualitative leap in our ability to control machines and also makes a qualitative leap in the performance of machines. The same is true for the internet. If we access the Internet and face some information that we cannot identify and choose, then it doesn't make much sense to create a network. Manufacturing machines and tools is the improvement of human's ability to transform nature, and the construction and use of networks is also the improvement of human's ability to control and use information.

When the amount of information in the network is small, it is only a few MB, so it is easy to choose. However, when the amount of information is several billion MB, the choice has become a terrible thing and work, not to mention the unordered and varied structure of the information. We have all experienced anxiety and helplessness about information explosion. Obviously, we have encountered a paradox. On the way to machines we create and run with wisdom and wealth, we were originally going to heaven, but we were drowned in hell by the fruit leaves produced by machines. We need a tool that can pick out the fruits. This tool is a search engine that can quickly find the information you need from the massive amount of information.

The emergence of search engines integrates the massive amount of information from many website portals, which plays a role in Information Navigation and street lighting. At the same time, with the rise of the Internet, demand has created the market.

3.


The benefits created by world-class search engines are immeasurable, so the total market value of Yahoo and Google is larger than that of Microsoft and IBM. By using a search engine, we can do almost everything. A few hundred or tens of thousands of pieces of related information can be pushed to the front. This is just information, including news, images, videos, and audios. One day, we would not be surprised when we hit the keyboard through the Web search engine and clicked the mouse. It would not take long before a bowl of fragrant casserole pork ribs rice was delivered, this is just a matter of time. What we need to solve is the processing of network platform information and the establishment of the urban distribution system. This is more demanding for our search technology, which also represents the future prospects of Internet applications ------- through the network, we can not only do information dissemination, but also physical exchange, we can even see a doctor or eat.

A famous master who has made remarkable achievements in the information retrieval field summed up three requirements for search: information, navigation, and transaction. These three requirements have different positioning for different network users. For example, I like to search for various materials on the Internet using Baidu, A hao123 online shopping home gave me a beautiful navigation dinner. I also searched for small business opportunities through Alibaba and eBay.

Specifically, when I watch a movie, I search for movie reviews in a thousand ways, and then I want to learn about the actors. Xu Qing, the actress in the beautiful room, And Jin jide, the Director. When I was admiring the film, I found related introductions and comments through the search engine, making it easier to see the film deeply and clearly. However, there is a problem here. When I enter "Beautiful room" in the input box, the search engine does not give me the introduction of movie reviews and actors and directors that I want, however, there is a lot of information that I don't understand. I have to try it for several hours to find what I need. This is very difficult, especially for me. I also hope that what the search engine finds can basically meet my hobbies and ideas. That is to say, I can register a customized search engine so that I can have a different search engine, its name is huemingdong search.

In addition, I want to compare the local restaurants in Qingdao. Baidu and Google are definitely not good. You have to search for the keyword "Qingdao + food" or "Qingdao + restaurant". Why? Obviously, the spider bots in these general search engines cannot determine the user's geographical division at all. Even if they can be differentiated, they simply cannot be competent for the job. What makes people even more angry is that if you want to use the search engine to find the "fallen leaves full of empty mountains"-type autumn scene images, you will be crazy. These search engines only recognize semantics, the meaning of the image cannot be analyzed. This makes a conclusion that on the Internet, we cannot find the information and results in our hearts through the search engine. The search engine is just a "little idiot" with an IQ of 15 ".


Thu


To solve the above problems, we need to rely on the progress of search technology, but technology supremacy also has a trap. When technologies cannot meet people's needs, they rely on market strategies. A search engine is also a popular product. If it is a product, it will not be popular. What we need more is difference, personality, and search.

21 century is destined to be the Internet era, so search is everywhere, and there is no clue. General Search Engines can basically meet the needs of junior Internet users, but cannot meet users' deeper needs. In the commodity market, the banner of "difference creates value" makes the world colorful. Similarly, the storm of personalized search is approaching. Users not only need to be able to search for information, but also want to be the owner of information consumption, let the search engine focus on "I" rather than "I.

The Comprehensive Performance of general search engines makes us satisfied with the quantity of relevant information. Information from various aspects, disciplines, and industries allows us to swim from the information ocean to the Information Lake. The personalized and topical search engine is set up to specifically collect the information of a certain industry, a certain topic, and a certain region. It is very practical, such as business opportunities, shopping, tourism, work, real estate, dating, food, companies, personal names, email address queries, and professional information queries. This kind of specialized search engine is the future direction of search.

How can we make our search engines and market strategies reflect the trend of specialization and personalization? I think they can integrate different industry search engines (or vertical search engines) and "Port" their search functions. This will not only attract Junior users, but also retain senior users. The user's search experience is dedicated and profound, with more than just quantity, quality, optimization, and refinement. In this regard, the platform is now well-developed with Puga, deep and other industry-oriented portal search engines.

A comprehensive search engine can be built on the basis of the original professional characteristics of personalized engines, such as job search system, personal website search. The core of Search Engine personalization is to track and analyze users' search behaviors and make full use of the information to improve users' search efficiency and search quality. This search behavior analysis technology is a promising man-machine interface technology for search engines. After personalized settings, the user experience is improved and the time cost is also controlled.

Some people pointed out that "Group Behavior Analysis" in Sociology (for example, "popular keywords" are the results of this analysis) and "personalized and differentiated search" will be the main direction of future search engines. The latter is the most promising direction of the search behavior analysis technology. By accumulating personalized user search data, you can search more accurately. For example, if I search for the keyword "Jackie Chan", the search engine will give me news, movies, music, pictures, books, and other information related to Mr. Jackie Chan, I can make good use of this information.

Of course, vertical deep search is more promising for users with transaction needs. Vertical search engines are inverted-pyramid-type, which are used to sort, reprocess, and edit industry information. They are specialized search engines for a certain industry and are subdivided and extended by search engines, it is an integration of a specific type of information in the webpage library. It extracts the required data from the field for processing and then returns it to the user in some form.

Vertical search engines have many application directions, such as enterprise database search, supply and demand information search engine, shopping search, real estate search, talent search, map search, MP3 search, image search ...... Almost all types of information in various industries can be further refined into various vertical search engines. For example, it is easier to understand. For example, the overall process of the shopping search engine is roughly as follows: after a webpage is crawled, the product information on the webpage is extracted, and the product name, price, and description are extracted ...... The notebook introduction can even be further subdivided into "brand, model, CPU, memory, hard disk, display ,......" Then, information is cleaned, de-duplicated, classified, analyzed and compared, and data is mined. Finally, user search is provided through word segmentation index, and market quotation report is provided through analysis and mining.


V.


In my mind, the most perfect search engine application is like this. A search engine can divide professional vertical searches in several industries, which are based on users rather than networks. One day, we can use this search engine to kill the keyboard and tap the mouse. It will not take long before a bowl of fragrant casserole ribs rice is delivered to us. Don't be surprised, this is just a matter of time. What we need to solve is the process of network platform information and the establishment of the urban distribution system. Of course, more importantly, the progress of our search engine technology.

As information continues to grow, it is doomed that the Internet will provide services for organizing data and information. Whoever sorts the information carefully and accurately will grasp the essence of information utilization. The more personalized Web 2.0 is actually the next 2.0 of the search. The future of the Internet is the future of search. When we focus more on all aspects, we need to firmly grasp our own needs. These needs are different, these differences have driven the development and progress of science and technology. We can succeed only when we step ahead of the times, seize the lifeblood of the market, and gain insight into the emerging needs of mankind.