Unique visitor UV, PV, and IP

Number of independent IP addresses: the number of unique IP addresses recorded on the current day. Generally, IP addresses are used for statistics.

Number of independent visitors: the number of computers that access the website on the current day. The count is generally calculated using cookies.

PV refers to the number of accesses to the same IP address and different computers. In comparison, the IP addresses of all computers in the same Internet cafe are the same, and all computers have accessed your website, the PV is the number of all computers.

When the number of independent visitors is higher than the number of IP addresses, This is generally the case: for example, if a LAN is the same IP address but 10 people access the site at the same time, the number of independent visitors is 10, the unique IP address is only 1.

When the IP address is higher than that of the Independent Visitor, the normal situation is as follows: a user frequently goes offline when surfing the Internet and opens the website for statistics 10 times after the dial-up. At this time, the Independent Visitor is counted as only 1, the number of IP addresses is counted as 10.

Generally, it is trustable to use independent visitors as an important indicator of the website.

Explanation:

-------- First let's take a look at the definition of IP, UV, and PV ----------

PV (access volume): page view, that is, page views or clicks. Each refresh is calculated once.
UV (Independent Visitor): Unique visitor. A computer client that accesses your website is a visitor. The same client is calculated only once between and.
IP (independent IP): Internet protocol, which refers to the number of independent IP addresses. The same IP address is calculated once from.

---------- Differences between IP, PV, and UV ----------------------

An independent IP Address indicates the number of times a computer with a specific unique IP address accesses your website. This statistical method is easy to implement and has high authenticity, therefore, it has become an important indicator for most organizations to measure website traffic. For example, if you use ADSL dial-up to access the Internet, an IP address is automatically allocated when you dial a single number, so that you enter the site, even if an IP address, when you are disconnected, the cookies are not cleared, after that, I dialed another number and assigned an IP address automatically. When you entered this site again, I got another IP address, but UV (Independent Visitor) didn't change, because you entered this site twice.

If PV is high, it does not necessarily mean that there are too many visitors. PV is proportional to the number of visitors, but PV does not directly determine the actual number of visitors on the page. For example, if you enter a website by yourself, you can create a very high PV by constantly refreshing the page.

UV now ;----

Ip here refers to the public WAN transmission protocol family (TCP/IP) four paragraphs (for example, 192.168.0.255) are defined for each computer on the Internet (which may be a personal computer, server, or access device compatible with the Wan Transport Protocol family, sometimes the fifth section of the port number is added as the description. The port number is a number between 1 and.) 32-bit length binaryCodeThe IP address, also known as the IP address, is the identifier of a computer that connects to the WAN and distinguishes it from other machines. Generally, it is in the same level of network (such as a LAN,CommunityNetwork, teaching building network, or Internet) is unique.

An Independent Visitor is a natural person who accesses or browses a webpage through the Internet.

For example, on a computer, my brother opened Microsoft's official homepage and registered a member. The younger brother also looked at it later and registered another member. Because the two brothers use the same computer, their IP addresses are the same. Microsoft's official counter records the information of an IP address login. However, a statistical system can determine the number of users actually used based on other conditions and return authentic, reliable, and accurate information to the website builder. For example, registered users can even partition different computers that share an IP address, such as Internet cafes and data centers. The above example shows that although the IP address is the same, there are two independent visitors. Let's take another example. For example, 100 people in an Internet cafe have access to my website, but an internet cafe has an external IP address. Therefore, the statistics system only counts one IP address; however, 100 people in the internet cafe are visiting my website. Even though they only open the homepage of my website, or all these 100 people have read all the pages of my website, the statistical system only counts 100 independent visitors.

What are the advantages of using an independent user as a statistic? Is it more accurate than IP?

IP address is a concept that reflects virtual address objects in the network. An independent user is a concept that reflects the actual user. Each independent user is more accurate to a visitor than each IP address. Using Independent users as statistics, you can more accurately understand how many visitors actually come to the corresponding page per unit time.