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Dog Planing Learning Netreported/According to Eric's data, nearly two years, the rapid development of hand travel industry, to the 2014 China Mobile game market scale reached 27.6 billion, an increase of 86%, you can say the hands of 2 years to travel through the end of the journey 10 years of road. Looking at the news for nearly half a year, there are few reports of end-trip or page-tours. But in the existence of the principle of both rational, to talk about the trend of hand-tour under the end of the tour, the way to break the page. If you say, now the overwhelming hand travel related information is the whole industry in exploring how to mature the process of operation. The development of the end of the more than 10-year tour can be said to have completed the transformation, from the birth of product concept, to the prototype of research and development planning, to the completion of product production, to the final packaging marketing. This set of mature experience accumulated over the years, has dominated the entire end-travel market. And page tour has also completed the transformation from mass production to mass production. from quantity to quality The key lies in the exquisiteInk Lin CEO Chen Mo in a meeting before said: "The end of the tour in the transformation phase, high quality products, competitors less, keep quality, the market still exists." For investors, developers and publishers, the operation of a quality end-travel, page tour products, the risk is much lower than before. Although the market share of end-trip and page-tour has been shrinking since 2012, it is still the main source of revenue for major gaming companies. and carefully count, 2014 Hot end tour products, such as the "Fantasy of the Realm", the Grand "Final Fantasy 14", the air network of the "Guild Wars 2", Kunlun "TERA", page tour such as "Blaze", "The Sword of the Archangel", "The Wind and the Wind" and so on, are the boutique game. Visible, the end of the tour, page tour of the future of the way, the key lies in the fine. overseas markets remain hot in the eyesDomestic page Tour research and development manufacturers competition is fierce, why not consider overseas market?according to the latest 2014 China games Overseas Market report, 2014 's self-research game overseas revenue reached $3.07 billion, an increase of 69% over the same period last year. Among them, the export share of end-trip and page-tour accounted for 58.6%. The report also pointed out that the current global overseas market in Asia, including China, Japan, South Korea is the fastest-moving mobile game region, while the United States and most of the European Games and home video games still occupy the main market, in which Russia in Eastern Europe is still a lot of demand for end-trip South America's Brazilian market is still in good shape, while in Southeast Asia, including Malaysia, Thailand and Vietnam, the market for end-trip and page-Tours is still tight due to the limited development of information technology. to the Chengdu Inflammation Dragon Technology's overseas issue platform Inflammation Dragon Cog as an example, during 2014, the total sales of the end-travel export accounted for 7.7% of the total export market share, ranked second in the industry. According to the news, in the first quarter of 2015, the Dragon Cog's two end Tour "the ultimate Firepower", "myth era", a page Tour "ASGARD" respectively successfully agent to Thailand and Russia market, reached a total of 10 million yuan sales results. IP, marketing both hands are hard to graspin this era of pan-entertainment, the concept of IP from the end of the era has begun to be concerned about, such as the early Jin Yong Martial Arts network game, or now the overwhelming popularity of the film adaptation of the Tour. Market attention has always been the pain point of the game marketing staff, but also to judge whether the market team to force the standard. Game quality combined with high-quality IP, with marketing this set of perfect combination of boxing also applies to the end of the tour, page tour distribution. propaganda and cost-linked, the promotion can not be separated from the money, but there is good IP will always be more than the multiplier, such as the page tour of the "Paladin biography", "The wind and the incomparable", the end of the tour of the "Shoot carved Hero Biography", "Tianya Moon DAO" and so on. Can have a good IP is also the end of the tour, page tour in the future market break through the siege of a sword. no matter how the market shifts, the young industry of the game has now passed a toddler stage, growing into a vibrant youth age, and the quest, suspicion, change and affirmation of the world will be the process of adolescence. The future of China's game market, regardless of the end of the tour, page tour, hand-tour or home machine games will find their own stable development law, gradually for the large industry to form a stable contribution to their own strength.
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Unity Hand Tour under the trend of the end of the tour, page tour of the breakthrough Way
