Unity+vuforia Sdkar Development Series Tutorial--1.5ar development prospect

1.5AR Development Prospect

Combined with vertical field education publishing advertising and entertainment

Currently, the most vertical areas of application AR technology are education, advertising and entertainment, and we have introduced a number of related applications. Recently PopCap with the plant vs. Zombie brand, launched the physical books and matching AR game.

Integrating Hollywood creativity with augmented reality technology

Mika and its team have integrated Hollywood ideas with industry-leading technology to create mobile apps and other original content, including Lego, McDonald's, and film company Sony Pictures, Lion Gate, Forbes and Warner Bros..

This summer, when the World Cup in Brazil, we cooperate with Trigger and McDonald's, using Qualcomm? Vuforia? Development Platform , Develop an augmented reality mobile soccer game -mcdonald ' s gol! . Just not long ago, Trigger partnered with Lion Gate for the upcoming movie " Hunger Games : mocking birds ( up ) " Develop an augmented reality application.

Augmented reality is on the way to change China's education

3D Teaching Scene interaction

ZSpace is a technology company in the area of virtual reality and augmented reality in Sunnyvale, California, USA, founded in the year. zspace offers a new teaching solution that allows teachers and students to interact with the 3D teaching scene to provide a more intuitive teaching experience. zspace uses zspace products in more than a few school districts, universities and medical institutions across the United States .

In addition to expanding in the United States,ZSpace has not neglected the Chinese market and set up a branch in Shanghai. year 7 months , the United States zspace and Shanghai, China Technology signed a distribution cooperation. means that in the future there will be a lot of zspace products sold in China. To open up the Chinese market, there are still two major problems to be faced.

How to sell to school

In China's education system, it is generally difficult to extend product services to primary and secondary schools, vocational schools and higher education schools. But according to ZSpace China general manager Zhangxiaopeng said that as early as a year ago, the Chinese Ministry of Education has been interested in zspace , and found the zspace of the Chinese team. Zhangxiaopeng also said that many universities are also interested in zspace .

In China there are a number of educational equipment channels, to educate schools to provide the latest educational solutions, technical ideas and so on. When asked if there are any channels of educational equipment that have been discussed, Hui Na said that it will begin to work this. But according to Zhangxiaopeng, opening up the educational equipment channel does not seem to be difficult. Zhangxiaopeng also said the initial positioning is the school laboratory. If some schools adopt zspace products, there may be more schools that will use zspace as the purchasing target for laboratory equipment.

ZSpace teaching materials to keep pace with

Even if the teacher student gets zspace product, also must have the corresponding teaching courseware, the teaching application and so on material. After so many years of precipitation,zspace itself has a library of teaching materials that cannot be underestimated. When I experience zspace in the technology, I find that the system itself has many teaching materials covering physics, engineering, Biology, Chemistry, geography and so on.

But ZSpace 's own teaching materials are geared toward American education, and these materials need to be used in China in a localized format. This can be done by the United States zspace The application internationalization to solve some of the work, but the rest of the work must be done by the Chinese market itself, of course, Turner Technology can lead to carry out the job.

except zspace Existing teaching materials, China already has some zspace application development team. With media links to the Tony Yam of Jiangsu Iridium Holographic Education technology, Tony Yam said they have developed 10 Multiple zspace teaching courseware. Currently they have 7 Individual, can develop 4 ~ 5 Span style= "font-family: Song body" > courseware.

How many zspace application development teams are there in the country now ? Although Hui said they asked zspace the level two agents have zspace application development capabilities, but when asked how many such teams, the Hui Technology said not to disclose.

Regarding the quality of teaching materials, Tony Yam also said that all courseware needs to be reviewed by the Ministry of Education Research staff. At present, the zspace teaching materials conforming to Chinese education are still relatively scarce. zspace CEO Paul says zspace will have a funding program to guide more development teams to develop zspace teaching materials, but did not mention any detailed sponsorship options.

The battle for virtual reality heats up Google, Apple, andFacebook three pillars

Oculus Riftthe consumer version of the smartphone you are using now seems to be an antique in a few years. That may be a bit exaggerated, but the world's top technology companies are stepping up their hardware and software, enabling you to interact with technology and immerse yourself in the virtual reality world. Yes, we've heard it before and may have seen some low-end virtual reality technology, but ifFacebook, Google and Apple have joined the development of virtual technology, so virtual reality will be the next big leap for smartphones. Let's take a look at the three top technology companiesVRareas, and which companies are currently leading. Facebook:push from news toVRThere is no doubt that the first thing to talk about virtual reality is to mentionFacebook. theyears,Facebookin atBillion Dollar acquisitionOculusFirst InvestmentVRdevelopment of technology. Thereafter,Oculusannounce .The first quarter of the year will be released by the most anticipatedRiftheads, and startingOculus StoryThe studios are specially built forVRcontent. This yearOculus StoryThe Studio will publish five films filmed by traditional filmmakers to inform the publicVRthe potential is not just limited to the game.  

OculusestablishedVRMovie StudiosStory Studioat the US investment bank(Piper Jaffray) Gene Munsterpartially published in Barron's Weekly(American professional Finance weekly)the blog mentions thatFacebookmay useOculusCreate new revenue for hardware and platforms. MunsterThinkFacebookdevelopers may be charged a "fee" to develop content(like movies, games, etc.), but also to those wishing to produce andOculusThe third-party hardware manufacturer that is supporting the use of the device collects fees. No matterFacebookThe choice of income model is clearlyOculusthe acquisition and Storythe establishment of the studio makesFacebookin theVRhardware and content are far ahead. Google: Virtual reality for the public to make every effort to the lowest possible price for more people to use the new technology, this is Google's style of doing things. Just like GoogleCardboardthe meaning of the name, It's made of cardboard.VRhead display, price only -dollars. With theFacebookdifferent, Google will use a smartphone to supportCardboard, so why notOculusthe product parameters are particularly tall. For example, can't be likeOculusThis allows for head tracking or body movement tracking, with a much smaller field of view and higher latency in image processing. But still, as long as you have a smartphone, you can use it at virtually no cost .Cardboard.  

Google GlassesCardboardlast year GoogleCardboardfor the first timeI/OConference(Web Developer Conference)on the debut, and in this year'sI/OA new edition was released at the conferenceCardboard. The new version is larger in size and adds a compatibleIPhonefunction. EspeciallyCardboardapp downloads have been clicked more than 1 million times. Munsterthe report mentions that Google may be able to meet from a completely different perspectiveVRuser requirements. Google will use augmented reality to drive itsVRaspects of development. Augmented reality overlays information in the real world, enabling users to see digital information when they are looking at real objects. Last year was more for augmented reality companyMagic Leapinject funds Wu, $million dollars. Musterthink Google will focus on how to get the huge data already available to promote virtual reality and augmented reality development. "We believe that virtual reality and augmented reality applications will drive the next computer boom, and the vast amount of data stored by Google will be key to these experiences." Apple: Slow but not messy apple is the black horse of the three companies, but not because it's virtual technology with Google andFacebookand more because Apple has not been demonstrating its progress in virtual reality. We now know that Apple has been recruiting for the past two years. Back to2month, Apple posted two VR job vacancies to recruit a senior display system engineer, "design display system and developmentVRenvironment ". And in this month, Apple is similar to GoogleCardboardof theVRsystem to apply for a patent, thisVRthe system takes the phone asVRhead of the brain that supports it.  

VrHeadband Display Design It is noteworthy that although Apple is often not the first company to engage in a new field(think about the smart watch market), but once the hardware and software development is well into the mass market, its power can not be underestimated. The Apple companyVRThe development strategy adopted is likely to be the same. MunsterThat Apple's successful launch of its smart watch and popular popularity is a real advantage of Apple's foray into virtual reality. "We believe Apple's current advantage suggests that consumers may want Apple's specially developed products compared to the prototypes that appear today," he wrote in the blog. "Who will occupy the heights at the moment the virtual reality is obviously not yet in the mainstream market, but it is developing very quickly. Munsterforecast in the report,VRHead display sales are expected in2025year to reach annual -million Taiwan. BI Business (Business Intelligence)think from now to2020The annual comprehensive growth rate of virtual reality has reached99%. No matterVRwhether this growth can be achieved,Facebookalready in the upper hand. TheOculusthe acquisition allowsFacebookahead of the competition, and the recently established StoryThe studio also meansFacebookhas begun toVRdeveloping new applications, which is not a small attraction for ordinary consumers. Although it is generally acceptable to the general publicVRIt's going to take a few years, but nowFacebookseems to be moving faster than other rivals, and the goal is clearer. to the2020Virtual Reality market value is expected to reach -billion, you can look forward to how these giant companies will continue to work on virtual reality technology in the coming years. Apple's next $1 billion secret has not been announced in Apple's recent activities, but some Wall Street analysts will not be at fault with Apple's actions: Apple will invest in a small company that specializes in supporting Apple's new gadgets and the technological revolution of the future. The selected company will receive an unlimited Apple stock.

Application on wearable smart glasses

Enhanced Vision CompanySix15technology company announced yesterday to launch smart glasses and smart Solutions--infinity Platform. The new device is currently only available to some developers and strategic partners, but the company is expected to .Non-consumer applications are accepted globally in the first quarter of the year.  

The new smart glasses are positioned primarily for demanding commercial markets. Infinitythe screen uses a17.5Maximum visibility of the areaLCDThe screen system is capable of displaying video, audio and communication in conjunction with proprietary applications, and polarizing lenses can be used in high brightness or outdoors environments. The specs for the smart glasses are not being announced, and the smart glasses are apparently powered by a smartphone that supportsAndroidplatform,7Month will supportIOSplatform.

Unity+vuforia Sdkar Development Series Tutorial--1.5ar development prospect