Unreasonable website structure will be the fatal killer of your website ranking

Site structure has always been easy to ignore the problem, in this case to the enterprise station for everyone to elaborate.

First of all to say that the enterprise station of the common Fault, is the company's website before also made such a mistake, please see the following figure:

　　

The company is specializing in the production and sale of sprinkler, tanker, garbage truck, with the car hanging, liquefied gas tanker, chemical vehicles and other types of special vehicles,

When the establishment of a network company to help make, because the company did not hire professional SEO personnel, so and to realize the hazards of this navigation. Believe that 90% of the enterprise station site with this kind of navigation model, perhaps many people have not yet realized that this approach is wrong, and even think: so much atmosphere ah, show my company more strength. Is that really the case?

First of all, you have to understand, you do a business station The main purpose is what? What do you want to see the first thing your users get to your site? Of course you are the product of the enterprise! Users do not see your product, you let users see your company introduction, look at your car purchase process, you feel useful to users? Then you don't meet the user.

Again from the search engine aspect to consider, you know your site is the highest weight where? Perhaps we do not realize this, in fact, with you to reveal a secret: the site is the highest weight of your site navigation. The weight of your site is descending from left to right, from top to bottom. Like the image above the enterprise station navigation, is obviously a waste of resources, search engines such judgments are also simulated user needs. So why don't we use our navigation to put products directly on our navigation? The following is the company's Web site structure, directly to my company's main models on the navigation, so that users come to our company's website to understand the product is not very clear? This is to meet the needs of users to buy special vehicles, Also satisfies the search engine the weight principle.

　　

There is a mishap is the enterprise station of the second navigation, many enterprises like to use the whole station of the second navigation, please look at the following figure:

　　

As shown above, the user came to your page is to see the relevant sprinkler information, you are in your site on the side of the navigation show some garbage truck, tanker, aerial vehicles and other such information for users is worthless, the white is rubbish content. What is more frightening is that you do this will lead to your site model text too much, improve the similarity of the site, which is the impact of your site included a very large reason.

Do you want to make your site more competitive? By changing the above error, you have surpassed your competitor in the optimization of the station. If you still stick to the rut, then you are destined to be discarded by the user, by the search engine eliminated!

This article by Hubei Chengli Special Automobile Limited Company: http://www.hbclwzyqc.com/original offer, reprint please respect the original information.