US websites fail in China wrong way

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When our college textbooks are still putting ebay, Amazon, Yahoo, Google and so on as a success story, when you go to the bookstore to buy a small number of poor from the United States translation of the Internet books, it is also filled with these American internet sites how humane, how advanced technology and other legendary successful experience. But the reality we see in China is the opposite, the development of U.S. websites in China is not very good, in China is basically a typical failure, it can be said that the development of its Chinese competitors ' website is completely abandoned the experience of these U.S. sites to succeed, and even the U.S. website to "do it backwards" to succeed.

Although Chinese newspapers and magazines are beginning to question the widespread failure of these US websites in China, it is because of the reasons behind the failure of these American websites to develop, the analysis of these journalists is only general, nowhere near and not in place. I have some contacts with some Internet parties and the extension staff of the American website, add their own observation, that the U.S. website in China has failed mainly in the concept of doing things, they have good strategy in China, the smartest people, the most money, the best products, the best technology, but do not change the concept of doing things, the way, It is not yet possible to produce even a successful website in China.

I would rather have the grass of white-collar petty bourgeoisie, and not the seedlings of the general public! Vs the White collar is not only the Miao, but also to the general public grass!

This is the Achilles heel of the American website in China, these American sites, no one has yet learned this, because the people who operate these American websites, the high level is the Hong Kong and Taiwan people, the staff are Shanghai Senior Office white-collar workers, they know that China will always only Shanghai office this place, so all their practices include product design, The website style, the promotion target object All is takes the Shanghai office senior white-collar and the 500 strong enterprise as the reference object, will never consider the populace demand and the small and medium-sized enterprises.