Use flag ads to attract traffic

The Internet is an ever-evolving business platform. There are several differences between the transaction method on the Internet and the method of daily store/company transaction. Here, changes are common and sometimes have an important impact compared with traditional transactions. In this environment, success comes from a rapid response to changes. Take a look at online ads! In just a few years, we have witnessed banner advertisements, email marketing, pop-up windows, and "pop-unders" (it opens a window in the screen background, only when the main window is closed can the advertisement be seen) and other types of marketing tools.

Flag ads are mentioned. At the beginning of the Internet era, banner advertisements were one of the main online marketing methods. At that time, there were not many high-quality sites. In order to search for websites with good features and content, visitors actively click the flag advertisement. Today, the situation is completely different. The flood of banners and advertisements has forced us to turn a blind eye to them. Unless in special cases, visitors try not to click the flag advertisement. Does all this mean that the flag advertisement is on the verge of extinction? It is not that fast. Although the click-through rate of the Flag ad is relatively low compared with the past, the ad can still be very effective based on your target. The flag advertisement used today is either used for brand recognition or for bringing more traffic to the website, thus bringing more sales. As an all-round awareness activity, brand recognition companies place banners and advertisements on specific sites.

Product banners and advertisements that attract the masses are often placed on portals with high traffic. If your goal is to attract attention to any product or service in a niche market, you should look for websites that can satisfy these specific interest groups and place banners. When visitors see your flag ads, whether they click or not, just like traditional billboards and TV ads, it is helpful to build your brand awareness.

According to a recent survey, online logo ads for brand recognition can be comparable to TV ads. According to a statistical analysis between American online users who regard advertisements as commodities in the flag ads and TV ads on the website, in a survey conducted a few days later, 40% of the audience remembered static flag ads, 41% of viewers remember TV ads.

Compared with traditional advertising forms, forester research says, you can achieve similar ad recognition effects with a savings of about 60%. However, just like offline advertising, in order to create continuous brand recognition, your online advertising activities also require a long period of time.

Generate traffic

If you can manage your banner advertising activities wisely, banner advertising can become the source of high-quality traffic. If the main purpose of your advertising activity is to attract traffic-this is also the main purpose of any e-commerce site-to generate more sales-you must choose the customers you target to visit frequently. Click a paid search engine, such as Overture or Google Keyword ads, which are ideal for your text ads. Visitors have searched your site through the keywords of the ads you selected, so you can get highly targeted traffic in this process.

There is no unchanging rule for effective flag advertising activities. You must repeat the experiment to find the best method. The principle behind any advertisement is to grasp the viewer's attention, trigger their curiosity and push them to buy. Flag ads are no exception!
The following suggestions should help you get better results from banner advertising activities:

1. Select content that can capture others' attention. The space in a flag advertisement is so limited-just like a news title-you must be able to provide something that really attracts the attention of visitors. Since you must complete one or two sentences, try to use interesting, absurd, but attractive content. You can also use images with similar effects.

2. Click feedback. Many people like to be guided. Tell them how to do it, such as "Click here" or "go to the website ".

3. Pay attention to one item at a time. Your flag advertisement should carry only one piece of information. If you carry multiple pieces of information in an advertisement, the results you get will not confuse visitors.

4. Make the information readable. If the information is unreadable, even a good flag advertisement will not succeed.

5. Avoid excessive information. Too many pictures, colors, and texts make the flag ad look clumsy. Visitors will try to avoid this type of flag ads. There should be fewer than four lively flag advertisements.

6. Do not use large-capacity flag advertisements. Make sure that the file size of your flag advertisement is smaller than 5 K. The loading time of a file that is too large is too long.

7. Test your flag advertisement before serving. Check the display of your flag ads in various browsers. Check whether the link address of the flag advertisement is correct and whether it is linked to the correct webpage on your website. Whenever you modify your website, remember to check your flag and advertisement twice.

Recent practices prove that a flag advertisement that looks like a text can receive a 4 times higher click rate than a traditional flag advertisement. Therefore, you can use text banner advertisements to improve the efficiency of your banner advertisements.
For many websites, advertisements are the main source of revenue. There is no doubt that their appearance and usage will change constantly.

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