Use only three strokes to get your site's conversion rate up fast.

Web site traffic conversion rate (conversion Rate) refers to the proportion of visitors to a particular website who are converted to the total number of visitors. In the Internet, there are many sites, traffic can also be over million, but those are floating clouds, are passers-by, really can become their customers how many? and some sites their IP is not much, only hundreds of, but always accurate grasp of customers, this is the difference between the high and low conversion rate. Web site to operate successfully, What work to do to improve the conversion rate of the site? There are three ways to improve the conversion rate.

A. Through the long tail of the keyword mining

Site set a good target keyword, it is necessary to start digging a lot of long tail keyword out, the target word is to bring IP to our website, and enhance the popularity of the website. But the long tail word is the conversion rate guarantee. Then how to dig long tail keyword, in fact, we have a lot of ways to dig. There are a lot of tools on Baidu.

1. Baidu's dropdown box and related search. In Baidu to enter a word, Baidu will recommend a number of words with the input associated with the word, and these words or search the most popular. Guaranteed to have search volume, and a word Baidu can provide you with a number of related search. This way you can dig multiple long tail words.

2. Baidu know, stick, Tianya, Soso asked, watercress and a series of platforms looking for long tail words. These platforms are interactive society, someone asked someone to answer, you can dig some valuable long tail keyword here, and can bring us high-quality IP.

3. Baidu bidding backstage. We can make a very very cold long tail word on Baidu, and then help this bidding backstage to analyze which words can do long tail keyword.

4. Tool search. Google has a good tool for digging long tail keywords "magic compass" this keyword can be unlimited extension of the long tail keyword. and other tools for searching for keywords.

Two. The accuracy analysis of the website keyword

Whether it's a target keyword or a long tail keyword, all have their role, but if you do not locate the words that is also in vain, the information on the Internet is changing rapidly, the region is not the same, the use of keyword habits are not the same. When you do the keyword, you should pay attention to the local query habits. We have a deep understanding of the industry The general enterprise will use "business pass" software to detect where the IP and through which keyword effective, so that can always monitor the accuracy of keywords and effectiveness, conducive to the site's second adjustment. Improve the accuracy of the site's keyword protection.

Three. The conversion rate of page layout

Content of the original and the relevance of many aspects are directly affecting the choice of factors, it is necessary to make the content of the page to do a lot of quality at the same time these conversion rates higher than the page on the homepage.

We do not only to the Web site traffic, the operation of the site when the flow of high no conversion rate is no use, but the light has a high conversion rate, the flow is not good. Such a recognition of the promotion does not help, we have to do is to improve the site traffic through the target word, visibility through the target word increase, The conversion rate is promoted by a large number of long tail keywords.

The author of this article: Chemical Quotation Network www.chembj.com reproduced please indicate the source, thank you!