Use three keywords to build your site optimization structure

For our optimization staff, at the beginning of each site we want our site to optimize the competition to win in the starting line. To this end of the construction site, the structure of the website is conducive to our optimization so that we have to consider an important thing. For a good website structure, it can not only play a good role in your rankings, for your return on investment also has a good effect. If your site has an optimized structure with the keyword framework, then for your optimization will have a multiplier effect. We can differentiate keywords into the main keywords, the key words and long tail keywords, these three kinds have their own advantages, then this article will revolve around these three kinds of keywords to explain how to build your site optimization structure, to make your site to get a higher ranking and click-through, to achieve the maximum benefits.

One: main words

The first step in building a site's optimization structure is to set up the main keywords, we can put our main keywords in the site's header information, of course, we can also be the main keywords in other sites of the basic information. The main keyword setting is relatively simple, the author is not detailed introduction.

Second: Secondary keywords

For a site, the second important component is the secondary keyword. Secondary keywords are relatively less difficult to optimize than the main keywords. When we frame the optimization structure of the site, we can set the site's secondary keywords as the site's classification directory. We do this to better utilize the weight of the link. Your site content is linked to their respective directory categories. These directory classifications are also linked to the home page with the main keyword. This seemingly simple process can improve the ranking of your site, but also can make the main keyword home page weight more high, become the focus. Of course, the number of categories should also be controlled, the author suggested that the number of categories of directory is best not more than 8, for some site classification more, you can try to use subcategories.

Three: Long tail keywords

Site optimization structure of the third step is the use of long tail keywords, long tail keywords in relation to the main and secondary keywords, optimization is the least difficult, but the flow is relatively low, and there are uncertain factors. For long tail keywords you can use in the content of the site. Your site content can affect your main keywords, secondary keywords, of course, including long tail keywords. For this, you can publish as much content on the site as possible, and maintain the quality of the content, the relevance of the content, and the links to the catalog. So as to achieve the best results.

How to let their own site to win at the starting line, is every optimization personnel are painstakingly pondering the problem, but in fact, from the most basic structure of the site can have a great role, I hope this article for everyone to help. This article by Jia Colong Blog Original http://www.jieyitonggo.com reprint please indicate the source.