Used car good gale, old platform all push new service

At the end of last year, e-commerce and the wind began to blow the car market, which makes many used car companies have received high financing this year, the volume of used cars will exceed 10 million units this year, the market will reach 500 billion of the scale, is expected to break trillion in 2020. Such a potential market has already let the capital market sit still, and the influx of capital market has led to the rapid development of used car service market, many old used car platform service providers also introduced new business.

Old used car platforms have to change the new, excellent faith after the shooting, 273 also came

Although the industry is widely regarded as the Internet + this wave of concept wind blowing the used car market, but for used car dealers have already foreseen the Chinese used car market will be the outbreak of the day, because in the developed countries, the sale of used cars and new cars up to 4:1, and the current Chinese market is less than 0.5:1, The potential of the used car market is hard to imagine. Earlier, due to the lack of domestic credit mechanism, the information asymmetry between the buyer and seller, some dealers fraud and other factors make a large part of the domestic consumer of used cars deterred, which is the domestic used car has not been the main reason for the increase in volume.

And the mobile Internet to the offline service industry deepening role, doomed will also change the market of the offline used car business environment, good cars worry-free, fair car, car, good car, excellent car, such as one after another to get the capital of the favor of the internet used car project has been a sign of the use of the car network trading market fierce situation. At the same time, the traditional used car dealers are also actively involved in the new environment of the market competition, following the introduction of the new "good faith used car" trading platform, the old used car platform 273 also launched a new second-hand car trading platform "excellent cars to".

And 180 million won the Iqiyi Art exclusive network broadcast of the "Run Bar Brothers 3" title right local tyrants preferred used car compared to 273 this year than the excellent faith group is also much earlier than a lot of used car trading integrated service providers seem to be less good at marketing packaging, Internet media can connect 273 with Internet events more than the previous 58 investment in the same city news, but 273 does not seem to like to take 58 investment this matter, and there is no similar to the high-speed use of used cars to advertise the move.

In the seller's market period, Che Yuan is essential for shaping the used car platform brand

However, in the Internet market competition must be good at self-promotion, to understand the packaging of the brand, in the information flooding the Internet, the brand is the guarantee of platform credibility. In this issue of the high-quality of the best-used car may be, in addition to the title of the name of the Iqiyi art "Running Man 3", recently in the "good voice of China", "Challenger League", "where Dad go" and other entertainment programs have excellent faith used car ads appear. U-Letter Used Car marketing logic is the used car market lacks a can let consumers familiar, trustworthy brand, large advertising although the cost is higher, but the effect is better, and at this stage is the best time to shape the brand of used car platform, and less than a year has been financing the 430 million of dollars, it is not bad advertising costs.

At present, the used car market belongs to sellers, in the more and more fierce competition, the vehicle source is the most key operation index, the brand strategy of local tyrants marketing is not only to attract the buyer, but also to recruit the sellers, but this kind of market strategy is based on the high financing. Most of the financing of used-car platforms is mainly to use in the basic business operation, in which the vehicle source quality control is the biggest test for the big cars platform. And good faith used car marketing strategy is different, the goal is to focus on high-quality car source market to establish a brand image, that is, excellent car to do not want to do the whole used cars market, but want to do the top of the market of fine-used cars.

Previously, the 273 platform of more than 800 offline stores mostly to join the main, store collection vehicle source, 273 platform is only responsible for helping store drainage, the deal is completed online. After the layout of the excellent car, the store is refined out of the boutique car source business will be directly in the excellent car to the platform to complete the transaction. The previous 273 has a network of online advertising capabilities, but also has the offline O of the 800 chain stores service capabilities, but the lack of intermediate "to" direct transaction conversion function, the introduction of excellent car to make up for this weakness, through this new platform to help union stores to bring passenger traffic and some high-quality car source, At the same time, improve the trading efficiency of the store used cars.

Ensure the quality of the boutique car source, so that the auction mode with C conversion space

In the former Used car Network Service market, whether it is business-to, consumer-to-consumer, C2B or on-demand mode, the network is more than just the purpose of information display, most of the transactions are completed online. However, with the transformation of information technology and the concept of network services, many used car platforms have the ability to evaluate the vehicle, which also led to the online start to assume a part of the trading function. The trade of used car is maturing gradually, which provides the basic trading environment for the development of the auction mode of the high-quality vehicle source line, and the guarantee of excellent car to the source is the Trust foundation of the Used car auction transaction.

Auction mode is a used car platform trading more common mode, but if not to distinguish the vehicle source condition, there will be many consumers because of the condition of the worry and dare not participate in the online auction. Excellent car to focus on boutique car source, and hatched a high-quality car source trading platform brand, in this platform based on the use of auction trading mode, to ensure the quality of vehicle source, improve the platform credibility, the threshold of individual consumer entry is greatly reduced, so that the auction platform has to extend to the C space.

Do boutique car source can increase the price of the transaction, the corresponding platform to obtain the service fee has been improved, if on the bicycle trading, it is definitely the profit of the boutique car is more substantial, so the future will have more and more platform to covet this market, then the problem comes, the market is a small number of boutique car source, If too many of the participating platforms, the competition for the boutique car will become more intense. This requires 273 unique concentration in the neighborhood of more than 800 offline stores can play a role in building a competitive barrier, in one of the source of used cars to throttle competitors in the Community market, and for the excellent car to maintain enough boutique car source is a relatively large market test.

For the excellent faith, 273, easy to shoot and so on these have many years of used car service experience the old-style platform, used cars, although the wind brought a lot of strong new opponents, but also to bring more market opportunities for themselves, the most important is through the power of capital to promote the industry has been widely concerned, In turn, more and more consumers are allowed to trade in used cars. Deep-rooted long-established used car service platform, finally ushered in a very bright spring.

Used car good gale, old platform all push new service