User analysis of website operation of local real estate industry

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Many sites in the establishment of the time or when the revision is modeled after a large real estate portal to design, including the functions, page layout, column construction, so design page is really popular, but the webmaster friends have considered no, our design to consider the user needs not, consider the user group did not, if not considered , it's hard to have a good user experience, because we have someone else already. So, what are the user groups of local real estate sites, and what are their respective needs? Below, the small series to you to analyze, first of all the General property will open new homes, second-hand housing, rental, information and community. Recommended Learning related website Operation Tutorials .

First look at new house columns, new home column his users are mainly developers and want to buy a room, people want to buy a house is divided into investors and self-living, then the needs of developers, what they want is to buy a person's contact and purchase intention, but this is only responsible for the sales of the person's needs, in addition to buy the person's contact information , they also need to understand the market, to understand the sales of other peers, the information on the Internet, but not through the collation, we can put the deal analysis into a weekly report form to them, and with detailed statistics of the website, let them understand the market peers sales and price dynamics, This will allow the user to be attracted. Buyers of the information how to statistics, a lot of contact on the site is the sales office phone, it is easy for users to skip the site to call directly, so that users are lost, and the personal data of netizens have not been counted. If the phone is replaced by a website hotline (400 phone better), someone consultation can be recorded, to organize, in the website to hold the house and netizens activities when you can notify them.

Again see buyers, self-housing buyers affect the main factor in buying a house is the price, because the house price is too high, many people are saving money, save a down payment, if you can get the first time the price of information, send messages, they will pay attention to investors, they tend to be very wealthy, they consider more house appreciation, But often hesitate, then we can help them to analyze the merits and demerits of the real estate, provide some services, charge some fees, I believe it will achieve an effect.

Second-hand housing and rental of their user base is the broker intermediary and self-housing buyers, and investment housing, they have a common demand is to understand, a community, office space around the price, these prices from where, in fact, these data in our own site, to programmers bar, let them the database data according to, Administrative regions, specific communities, development zones, office buildings, popular schools, etc. to make the corresponding page, presented to the user. In fact, the author analyzed, the secondary housing rental visits to the volume of the new house, so this column needs to focus on the work, the new house data is basically public, we all use, but the secondary data is to be hard to do.

Information is not much to say, or to seize the main user groups, users concerned about what, we write what, the above has analyzed the user, I believe we also have the direction, the National reprint manuscript, some people see, but only a small part, so do not need to spend a lot of effort to do.

Finally is the community, this is the most difficult to do, because now by QQ Group, has yy, the discussion between netizens is very convenient, the forum becomes very weak, in fact, QQ Group also has shortcomings, they can only find problems, complain, no one management, and help users solve problems, tracking problems, and the scope is small, Only in a certain number of people have an impact, and the site is different, the impact of the site and the group is much larger, and there are managers, if you can provide some convenient help for netizens, then the word of mouth earned. In addition, now the site wants to build a large number of groups, there are restrictions, should be done in advance of the QQ Resources reserve, you can spend some money, buy more new numbers, hang hanging grade, in case of a rainy days.

User analysis of website operation of local real estate industry