User demand for Internet products leads to the creation of user demand for a product

Article Description: user needs are more than anything.

Whether or not the market is big enough, and no matter how long the app boom can last or where it's going to go, app has become a new phenomenon, as if talking about everything has to be equated with app, and because app is limited by cell phone or tablet size and is itself a software concept, So most of the time, just talking about apps is almost equivalent to talking about the UI or UX ...

Indeed, because the service part of the app comes from the extension of the Internet, and partly from the offline business model, the relationship between the two is rarely jumped off, after all, a business needs the user or the flow of the export, and the app is best not to copy the original interface or operating experience, So, in addition to the app craze, several apps are focused on mobile phones, regional, temporary demand and other features, when these needs can be met, we have turned the target to the interface of freshness, the user experience of friendliness, and the new app for the evaluation of the change to this aspect of the rating ...

This reminds me of the one of the most popular websites, 12306, and the website of the Ministry of Railways of China during the Spring Festival travel season, and I remember the comments of many netizens on Weibo: it has an ugly interface, its UI is rough, its servers are unstable, and its user experience is rotten to the extreme. But it is the most powerful electric dealer in the history! Did not do a penny advertising, just a few days global Alexa ranked 260, daily orders are basically the first, do not worry about sales, conversion rate well-deserved first, why? Because there is no on this website to buy tickets, can not go home for the new year, this demand is very strong ...

So, these two situations let me start thinking about the next whether it is the trend of app product planning or website product layout, user demand is absolutely priority to the user experience or users interface, why do we all cling to the latter rather than the former? Is it true that most of the user needs are met? Or is it too expensive to tap into the needs of users or create users ' needs so that everyone is going to follow suit? I think the free ride is always faster, as long as the existing basis for improvement, is always relatively easy, but this kind of thing is not suitable for most of the early team, because the barriers to entry is not high enough, the business model is not enough to deep, not enough to become a long-term business model ...

So how to find new user needs, or to lead a product to create user needs?

I still want to emphasize the small art, only focus on a little point, real heavy users will know the user needs, so I think the first topic is to study the existing user needs are really completely satisfied, what is the deficiencies, and the number of people in this demand, really find out the existing deficiencies, And really fill it out, it's not a shallow UI or UX, it's a deep, real demand side, and most of the current product (whether it's app or the Internet) is about satisfying most people's needs, but there's a lot of professional areas that need to be scarce, This is of course also the operators themselves do not understand these professions, but more is really overlooked, many of the situation is not without market or lack of demand, but users and providers are not clear ...

In fact, a lot of apps or other products, more or less, have made up for the shortcomings of existing products or services, but unfortunately only half of it, and this is more the lack of a complete product concept, they are only based on the lack of user needs, coupled with most of the small team are mainly engineers, A framework (or tool) that can be improved is proposed. But it is a pity that the user does not understand and do not want to pay, did not realize the essence of the product, so that the half the effort, this can only be considered semi-finished products, because the new product should be served directly to the user, tell the user what it is taste, how to eat, rather than waiting for , one is that the user may not understand, the second is the user is not so active, this common appearance in many apps above ...

On the basis of these, we can talk about user behavior, at this level it will be more involved in the UI or UX, especially for the app, because after more than 10 years, the Internet is already a more mature area, so the focus will be placed on the UI or UX, and here is the user behavior research, How to make users more comfortable to use, and have the will to continue to use, do not delete the app to use other competitor's products, and this, in addition to the so-called process problems, of course, there are precision, freshness, beauty and so on ...

Finally, whether it is to compensate for the lack of existing user needs, or expect to create new user needs, must be a good profit model in advance, so that users or traffic can be converted into cash flow, whether the income is directly from the user, or from the alliance of Enterprises, because both the product is a business behavior, But do not profit products are not good products, do not make money enterprises should be eliminated, this is a very realistic consideration point ...

Written so much, I think the product planning or development of friends, perhaps should slow down to pay attention to some real points, the core value is what, and not too impatient blindly follow the bandwagon, not to flow for conceptualization, many times, may be grabbed the first color, but in fact lost more, Because you can be able to hold the gas to make better and deeper products, introspection also mutual encouragement ...