User Experience and user instinct

The user experience design we use today is based on some kind of user instinct. It should be noted that the user experience mentioned here is a complete set of product experience, including the design, production, production, marketing, after-sales and technical support related to the product. Recommendation Learning Axurerp7.0 standard tutorial .

I tried to list the instincts that most of the eight people will have. They can't do without products, designs, and marketing:
1. People are good at self-learning: "curiosity in the baby period"
Almost all users have the ability to learn themselves. appflow, an app search application from Hungary, is full of immersive experience, when people experience this product, in addition to its own elegant and comfortable experience, there is also a kind of self-taught joy. When people step into this app, people can't help but say, "This thing can still be used like this.
I remember another mobile game called Joy stacker, whose level design "n worlds" is very attractive, what I learned in the previous level can be used immediately in the next stage. It is not just a bit boring, and can inspire some research spirit in an instant.
This kind of spirit gradually makes people seem to return to the age when they were young and curious about something new. This kind of ability that people are good at learning may come from curiosity.
A good product brings people the feeling that apart from "developers are amazing", there will be a sense of pride like "I Am a smart user.

2. Features of fast information capturing by humans: "Not exit = exit"
There was a design case of "invalid logo.
It is a fire door of a hotel. This type of door can withstand the fire spreading to the area inside the door, therefore, in the case of a fire, it should be closed and not allowed to be opened. To remind people that "it is not an escape channel", people have designed two sets of different identifiers on the door. One is "not an exit" (not an exit ), another version is "fire door keep closed" (fire door keep closed ).
The survey shows that people seem to mistakenly think of the previous logo as "exit", so they will still launch it. The latter, despite the many seemingly wordy words, has played a wake-up role. Why is this happening because there is a system in the human optic nerve that quickly captures key information. When only a small amount of time is allowed to read text, it browses the key information of text in a different way. This kind of ability is a kind of instinct.
Therefore, "not an exit" and "exit" are almost identical. This feature allows humans to quickly capture information and is widely used in marketing. However, many of them are used as title parties, when using titles to attract others, it is best to have some dry goods in it, otherwise there will be a reverse effect.

3. People do not like to waste time: "I have more important things !"
Apple's products can always be used quickly by new users. People always emphasize that users can reach their destination in just two steps in a website interaction design; people always like one-click automation products.
We cannot simply use the "Laziness" feature to explain the above phenomenon. I personally think this is because people sort things in different degrees, such as priorities. What does this mean?
In my daily life, I always have more important things to deal with, for example, my feelings with my girlfriend (this is of course just a joke ); I have to spend a lot of time learning how to write a novel that is better than a work with nine knives to earn living expenses. I am eager to fix the website's damn bug in a short period of time.
So I will learn how to use a new computer, how to use a new team's job organizing tool, and how to reset a washing machine, I hope they can all be automated as much as possible, instead of spending too much energy and time learning.
It's not because I don't have time, but because I want to put time on important things. I want to focus more on what I think is very important. I don't want to waste time. Therefore, when designing products, many people say that minimalism is good, not because my industry friends are doing this. I will do this, instead, we need to figure out why users like simple processes.
Of course, in some cases, simple procedures are rather boring. For example, the balancing siphon coffee maker in Belgium uses siphon to make coffee, however, this complexity satisfies the pleasure of slowly making coffee. The coffee here is no longer a FMCG, it is a work of art. The essence is that in this complex structure, people will take the study of how it is used as a very important thing. Therefore, it is far more interesting than instant coffee made in one minute. It will certainly be more intriguing from the perspective of experience.

4. Humans like robots with a human touch: Siri. Speak people !"
Human-Computer Interaction is a big topic. It involves not only the computer field, but also psychology, sociology, and other sciences.
At present, the performance of Siri (iPhone 4S voice intelligence application) is becoming more and more popular. On the one hand, people begin to understand the "clumsy" of robots, and on the other hand, it is indeed that Siri is becoming more humane, in particular, Siri is much more like robonaut2 in Star Wars than its early robot in the lab. Its interactive conversation is closer to the language used by humans, not just "hello, hi, "and so on.
Nowadays, users play with various electronic products. The electronic products here are like robots. In the world dominated by people, robots still need to be more characteristic, such as talking with emotion; it has a certain tone; it is more common slang words than official written words; it is more in line with the logic thinking of most users; the interface or image conforms to people's visual habits (for example, if Apple's new smart glasses patent has one more lens than Google Glass, it is more in line with people's visual habits, and will not cause harm to human eyes ).
In addition to the uidesign, we should also bring more human feelings to users throughout the product experience process. For example, the customer service should not answer questions simply like a robot; when doing social media marketing, employees in the company can make a sound, instead of setting the automatic Weibo sending every time using the skin time machine robot; when you enter the product, you must have a navigation guide attached to the interface (rather than a long Manual ).
Therefore, when designing products, you must always remember that the product creators need to communicate with users, so the UI is very important. When promoting products, it is very important for marketers to discuss with users the real troubles of life and work. When educating users to use products, you are a teacher and you must provide step-by-step guidance, therefore, the navigation guide design is critical. All these are unified and called the "humanization" that we often talk about ".
Did we do it?

5. People do not like being forced to do their homework: "Freedom is my yearning"
In the age of students, everyone has the experience of being forced by teachers to do their homework without catching a cold. It is indeed a disappointing thing. This is one of the commonalities of people. Everyone has distinctive characteristics of their own personality. People do not like to be forced to do things they do not like. Freedom is the yearning of everyone.
Among the many Internet products, enterprise-level products have many similar problems, such as poor CRM systems (customer management systems) in many sales companies, employees often complain that "it is not practical and does not help the actual business ". As a result, they will choose to use other better CRM systems (employees who are accustomed to using information tools) or simply Excel (employees who have little contact with information tools) to manage your own customers and business.
As a result, the company's set of tools that require employees to fill in on a daily basis has become a "job" and a burden. in order to complete the "job", employees have entered a lot of false information. Enterprises also accumulate a lot of invalid information.
Even if you build enterprise-level products, you should first consider the experience of ordinary employees as individuals.

6. Never abandon Realism: "iPad guitar, silly"
Nowadays, many products have a sense of technology and life, creating many products that have lost their aesthetic.
The most typical example is the iPad guitar, which may be an innovation, but it completely removes the aesthetic of playing the real guitar, I don't think it's a wonderful thing to touch a tablet with your fingers.
When playing a musical instrument, the most important experience is the contact between yourself and the instrument itself: the violin string made by the ponytail and the piano shell made by wood; the black and white keys of the piano are stirred with the fingertip; use your mouth to blow out a wonderful saxophone melody.
If you lose these feelings, there is no sense of reality, and that experience will make people feel very aesthetic.
Another example is the Xbox cut watermelon. When a child slice watermelon on the iPad and in front of the Xbox, more people will think the latter is more fun. Because the latter relies on the whole body of sports, it completely integrates you into the game, immersive, coupled with sports is human nature, therefore, cutting a large scale of watermelon is more exciting than cutting it with your fingers.
Also, as I often said, SNS websites have long been weak links and become the main link of website relations. In fact, this does not necessarily bring people too close to each other, whether on Facebook or on Renren's Internet, we will always feel comfortable in the circles of people we are familiar with, so real-name registration will bring us a safer and closer feeling to reality.
The truth will give people a sense of beauty and security, beautiful things are easy to see, safe things are durable.

7. People do not like embarrassment. "Don't make me ugly in public !"
Whether it is the Western open culture originating from the nomadic people or the implicit culture developed in the East, it is always a common instinct to hate embarrassment.
In most cases, people choose the former when talking to friends and strangers. People do not like to do nothing while waiting for a car; people do not like to raise their hands in the lecture hall of 500 people to express their suggestions for the speaker or even be invited to the stage.
This is because people are afraid of embarrassment, ugliness in public, and discovery by others. Therefore, it enables people to securely "peat" others' Twitter or Weibo posts; slideidea, an interactive product presented by 36kr last month in Shanghai Open Day, allows users to directly vote without raising their hands or give suggestions to speakers; this allows people to have something to watch smartphones while waiting for a bus; Im tools that can send text.
These products, technologies, and hardware are all invented to address the weakness of fear and embarrassment, and are of course very popular.
Of course, everything is a double-edged sword. These may alleviate the temporary embarrassment for people, but there is also a hidden risk, it is to make it increasingly difficult for people to get along with strangers, to speak in public, and to get too reluctant to stop thinking. The lack of these capabilities will bring about a huge negative effect. In the long run, technology may also control humanity. We do not need such a "beautiful new world ".
However, this type of problem can only be solved by a small number of companies or product developers, so it is worth exploring more.

8. Drive away eye-contaminated things: "Nature, city, universe"
At any age, people seem to like beautiful things.
This is why we need to design a UI instead of giving users an ugly interface.
Visual pollution is often related to complicated, chaotic, monotonous, strange, bloated, and creation without logic. So where are the things that do not pollute your eyes? Where can I find it?
Common sense can be found in three places: Nature, city, and universe.
Naturally, you can find simple pictures of simplicity and simplicity. In the city, you can find the design of scientific rules with a sense of attention and logic. in the universe, you can find mysterious and interesting magical and ambitious scenes. These are things that make people easy to see.
Whether it's architectural design, uidesign of Internet products, or home design, their ultimate goal is to make people comfortable and drive away things that pollute their eyes. Therefore, many Programmers think that the people who design the uiprogram directly are an artist. I think it is crazy. They are actually a group of genie who bring beautiful things to the eyes of mankind, they are doctors who help people get rid of visual pollutants. Apart from artists, they know more about psychology, human nature, art, logic, and life.
Design is a great project.

To become a great company, we must consider how those great companies thought earlier? Instead of learning things behind them, this principle is like a physicist or mathematician exploring the essence of science, and a philosopher exploring the essence of life, so that he can be more flexible in the future.
Apple was not innovative because another company named orange had done anything great. Instead, Steve Jobs sat down and thought quietly. He didn't "trust market research first ". In my opinion, that's right, because what is the market? Market demand is actually a big sample analysis and statistics of what others are thinking. The way to get this statistical result is to let more people tell you what they are thinking ", but what's terrible is that this will make you unable to focus on thinking about what is a human instinct. What is a fundamental need and no need for a human being?
What we want to do is give people a hand. To some extent, the world knows me the most. For products, entrepreneurs can have a learning attitude towards many things that are not professional. However, I think everyone has the most say in their own instincts.

Back to the question at the beginning of the article: "Is there any kind of user instinct that is ignored by people behind the user experience ?"
I think there must be a lot of user instinct behind the user experience that people deserve to study.
I am here to introduce myself, and there are many human instinct traits waiting for us to discover. After writing this article, we found that people are actually a very interesting creature. We successfully attached this "interesting" to the product we created, and it will have life, the user will resonate with it and fall in love with it.

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User Experience and user instinct