User Experience elements of App Software Development

Survival status of domestic apps

Nowadays, the domestic App market is a crisis and opportunity. Because there is no clearly-defined development platform in China, App development is mostly in a decentralized State, developers are also exploring in the dark. What are the current application situations of online App software?

83.3% of users will choose to uninstall the downloaded app

Currently, thousands of APP applications are dazzled. uninstalling, deleting, and updating are almost essential actions for APP users. According to a survey, 83.3% of users have uninstalled or deleted apps.

The main reasons for uninstalling or deleting an APP are "no fun as you think", "Speed affected", "too many advertisements", and "flash back.

We will also find that some applications are very good and there are many users we like, but the development team seems to be too keen to "keep improving" and constantly launch the latest version of the application, the most important thing is that the updated user experience of some apps has become super bad, and there are no feedback on any problems. In the end, the app has to be deleted, this is a type of loss that the development team has caused.

This is not the worst case if your well-designed APP is deleted, at least once it was used. It would be too embarrassing if the APP you designed was not downloaded at all, after investigating iOS, Android, BlackBerry, and other platforms, a company found that less than 1% of apps launched by all brands could exceed 1 million downloads. In addition, the data also showed that, the number of apps downloaded less than 1000 times is as high as 80%, indicating that most developers are not only difficult to achieve marketing goals through the App, it can be said that the App is drowned in the sea when it is launched.

We analyze the failure of most apps because developers or some brands often use apps as short-term promotional tools, which leads to the abuse of many apps and poor content. A truly successful App must meet users' daily and psychological needs like a product.

What problems should mobile APP developers consider?

To solve the developer's problem, we need to first understand what kind of mobile app the user wants. In a survey, we can see that the importance scores of the practical and security factors have reached 81.81 and 79.12, respectively, in addition, the richness of software and the importance of running speed are all over 75 points.

It can be seen that if you want to make App downloads profitable, you must meet your psychological needs. Therefore, mobile App developers need to think about whether your apps are secure and practical? Is it interesting? Can it make it easier for users to work or learn? If this is not done, the final fate will be eliminated.

If developers want to make money for users, they must start with the target users when designing an App and think about what an App means to them? How can we help them make their lives more convenient? In addition, developers should return to the origin and explore core competitiveness from the first three P in marketing 4 P: Products, prices, and channels.

In fact, it is not difficult to find that the success of any product depends on a good user experience. If you just think that as long as the App is shelved, there will be automatic downloading by consumers, you will be wrong, apps, like all new products, need a well-developed listing strategy to communicate with target users at appropriate times, in order to attract people's download desires. This article is edited by business SMS network (http://www.zzsmwy.com/), reproduced Please attach the link.