User experience optimization for business-to-business websites

China E-commerce Research Center on the Development of business-to-business industry research found: Because of business-to-business development level, market competition structure and intensity of different, coupled with industry products and industrial chain, SMEs in various industries business-to-business E-commerce development level is uneven.

As relying on the internet as the main marketing model of the Business-to-business Web site, the site's access performance also exists in the industry gap. According to the performance reference data of the Business-to-business industry Web site released by the keynote network in August, the industry's first-screen time reference index was 4.6 seconds, with less than 70% of the 58 sites being evaluated to reach that standard.

At the same time, a sample of 8 transaction-type business-to-business sites for monitoring, the comparison results show: The first screen time data the best site is 2.3 seconds, and relatively poor to 8.8 seconds.

At the same time, compared to Beijing, Shanghai, Guangzhou, 3 of the core of the city's access performance (see below) can be seen: some business-to-business sites in different cities have a large gap in the impact of access.

Why is the access performance of the Business-to-business Web site difficult to control?

No measurable effects on web site access for different time periods

Business-to-business Web site in different time to visit the situation is different, master different time period of access, to ensure that the site in each period of access to good performance is the basis of the site operation. But Web sites often lack the means to obtain such data.

No way to learn the real experience of different city users visiting the website

For the key areas of business-to-business Web sites, business-to-business sites do not have access to the user experience in these areas, improving the user experience without data support.

The impact of advertising and third party links on the performance of Web sites

Business-to-business Web site Third-party links and advertising on the performance of the site is very high, often the site itself performance is relatively good, but the third party and advertisers service is poor, resulting in poor user experience throughout the site, business-to-business Web sites on these data can not be effectively measured.

How to master the user experience of business-to-business websites?

Web site performance monitoring for different time periods

Through the tone of the monitoring data, analysis of different time period of the site performance, master different time period of user experience, can adjust the service level of the site in time.

User experience monitoring in different cities

Through monitoring, we can analyze the data of performance index between different cities and different computer rooms. By comparing the performance of the Web pages in different cities, the differences of performance are observed, the difference between different areas is adjusted by different means.

Advertising and website performance monitoring

As the core business of website revenue, the importance of website advertisement is self-evident. Monitor the advertising downloads and client loading time of different advertising places, monitor the various advertising data of different competitors, and provide comprehensive data analysis and selection for advertisers.

How to achieve the user experience optimization of business-to-business websites?

Keynote Network for business-to-business SME Web site, launched a website speed tool. Support site performance monitoring and data comparisons for different time periods, different cities. Simply select the city to monitor or contrast and enter the Web site, easy three steps to get the site's performance data.

Specific operations

Step one: Select the name of the city you want to test, and enter the URL address.

Step two: Comprehensive test results show.

Step Three: Compare the performance data accessed by two cities. At the same time provide analysis of the page structure report.