User experience: Shopping site shopping process simplified design

Users visit any Web site want to have some demand, which becomes the user's expected cost, when the site in anticipation of the corresponding demand will be able to meet the user's expected cost, and once unable to meet will greatly reduce the user's experience, This article takes the shopping website as an example to analyze how to simplify the purchase process to achieve the user's expected cost.

Do the site also want to consider the user's expected cost, I take the shopping site as an example, although there are more and more people buying things online, but the shopping experience is not very good, because before shopping also open payment tools and bank accounts and other steps, making the whole shopping process very cumbersome, in addition to worry about security issues, so many people do not dare to buy online.

I tried to summarize a few suggestions.

Streamline Shopping processes

Now most shopping websites have been designed fairly simplified in the shopping process, but to submit orders to receive the goods this process is still relatively cumbersome, users should always go online to view the current status of shipments, if the goods received have a problem to return that is a series of processes (I do not know what the return of Taobao process is what). Ideally, the website should automatically send text messages to remind users that the goods have been issued, and the method of returning the goods should be communicated when the order is completed.

Remove unnecessary functionality

Some shopping sites will focus on the N-function to a page, for example, the shopping cart page also has a product recommendation, my collection, my browsing, seemingly very rich, but the user does not need so many things, his expected cost is to see what I have in the shopping cart, too many features will only interfere with user clicks, These features are more appropriate on other pages.

always tell the user it's safe.

Now the biggest worry for online shopping is security, offline buying because you're in that store and you are on the exchange without worrying about security, the expected cost is almost 0, and online transactions have this congenitally deficient problem, if the users of every process of shopping are prompted to say this shopping is safe, such as licensed authentic, cod , three packs of State protection.

all of this action is for the user to spend the cost of not exceeding his expected cost or close to the expected cost, people are inert, I heard the most no longer the reason for online shopping is "too troublesome, how to apply so many accounts ah, too complex, look at all dazzled" and so on, Let lazy people feel good about this product is successful.