User Experience--the core competitiveness of website optimization

Site may be in the initial time webmaster more attention to the site, site keyword rankings, but the site to reach the medium term, keyword ranking has been good, long tail words can help us bring more traffic, good user experience for us to bring real high conversion rate. SEO brings the traffic to a certain point of time, the user experience is the core competitiveness of the site. There are several ways to improve the user experience.

A, Website page and function layout

The website has just been opened, the user first sees is the website design as well as the color, the simple generous design as well as conforms to the website characteristic color, causes the user the first impression point, then the user roughly browses, looks for the keyword which wants to search, reasonable function layout and keyword layout is to make it easier for users to find the content, and then through some user experience details, such as the article using comfortable colors and fonts, the article inserted a suitable picture, paragraph neat not crowded, Add a link to another page to make an extension of the information where needed. Retain the interest of users, as well as users to click More to understand, to do this two points, the conversion rate is not far away.

second, to help users solve problems

To help the user solve the problem is to enhance the user experience, why do you say so? Now many people are more and more rely on search engines, often what do not understand the question Niang, often, even many times, we have to let search engines to help us make decisions, when you see a product on the Web, you will generally search, How about this product, the brand is good, and so on, if you see the positive information, then the heart will immediately rise to a trust.

Therefore, SEO must often do one thing is to dig long tail words, why mining long tail words, mining long tail words is to bring more traffic, because these are searched for the long tail word is the user wants to know the problem, he searched you, then brought you the flow, you help him solve, your brand and trust degree on the beat out. Users want to solve more problems from you, your user experience will go up.

At present, Baidu for the user experience to see more and more heavy, for webmaster, improve the user experience should not only be to better do rankings, more for the site to bring valuable traffic, the conversion rate of value. When the flow is to a certain extent, we will naturally pay more attention to the conversion rate.

User experience and site optimization should be complementary, they have a common purpose, hope that the majority of webmaster friends can reasonably grasp the site optimization and user experience, the site can be better. This article by the ticket agent to join the Platform http://www.tuuyoo.cn site Webmaster original offer, original is not easy, reprint also please indicate the source.