User experience: Web design and Web content presentation relationship

Sometimes, when a planner (or a requirement, an interaction) sets up a frame sketch of the content, directly "throw" to the designer, let the designer in the frame to beautify the content, out of the effect, often can not reach the planner (or demand, interaction) expected goal effect, and then is repeated revisions and running-in. How can we change the situation? I would like to first planner (or demand, interactive) objectives to define clearly, and then to do a sound information architecture analysis, the content of the primary and secondary location, the structure of the plate, the size of the area to be refined, to the designer is a perfect complete framework plan, and designers, must fully understand the objectives and content of the reasons for the division, The combination of several aspects in order to make exquisite design works.

For example, we compare planning to "director", comparing demand and interaction to "screenwriter", and their final output and frame diagram compared to "script", the designers to "actor", the good director will choose the best "script" (in line with the target consumer psychological needs of the story), the most consistent with the role of the script "actor" to deduce , before filming, will let the actor "read the script", experience the character and connotation of the script, fully understand the theme of the script and the essence, completely into the plot of the script to go, the whole crew of people work together, finally to achieve a good film and television works. If the director or the script is not good, no matter how hard the actors play, the reader will not pay; in turn, the director or the script is very good, and the actor performance is very poor, some readers may bite the bullet, but they definitely can not understand the essence of the story.

summarize the main points :

1. Planning (requirements, interaction) must understand and find the target user group's psychological needs, the frame diagram is not only a sketch, to all aspects of more perfect consideration, rather than writing a script, while the actors to perform, feel wrong, and then change the script.
2. Designers must communicate with planning, demand, and interaction fully, to clear the purpose of the design, clear the composition and reasons for the content, read through and understand the idea of the whole plan, in the specific design, in order to better directly and effectively transfer content to the target users.

below, I give a case to help explain :

Alipay and Tenpay target demand and functional requirements are basically consistent, we look at their home page design, what is the difference?

Initial overall feeling: wealth through more than Alipay content, layout to be more complex, the interface to be beautiful.

comparison of design of designs:

• Tenpay : From the design point of view, the color and the beauty of the graphic is better than Alipay. Banner color with beautiful, the processing of the icon has characteristics.
• Alipay: Banner's two-block transition is more blunt (character and orange area); The entire interface lacks detail design and is not engaging enough.