User interaction Design: from Alipay to think of

The new Alipay experience is very good, the UI is very handy and the logic is easy to understand.

And no matter from the product idea or from the design, are further out of the shadow of Taobao payment platform, more and more towards an independent Third-party payment platform & Consumer life platform development direction. Personally feel that this route, reliable.

In this way, as long as the state does not sell, Alipay will be Ali Group's most potential subsidiary. In the market has the advantage of the first, in the group has a later advantage.

Because after the hair, so in the framework can have a relatively healthy and advanced starting point, at the same time in the operation also has the only train of thought, very elite small team temperament. Business-to-business don't say, even Taobao also have a complex suspicion.

Ali has been stressing that he doesn't care how many cows he attracts from outside (and of course he's been doing it all the time), and wants to have an inner cow growing up (for example, the Hu Fei of Taobao is an example of business marketing). But there are two of fenng and white crows in the industry and in the developer community who have the clout and reputation to pay. I believe that a product team, with clear ideas, attention to detail, attention to the users of professionals as a spiritual leader, better than a big cheat in the lead.

But I want to say another thing here. Service products often have a phenomenon: excessive security policy (or an immature security policy) instead of hurting customers.

Very typical example, is a variety of software genuine verification, in fact, finally did not really prevent the piracy, but let the legitimate software users of the interests of the damage. As a genuine software user, you may have to endure the following: Online authentication activation (with a certain probability of failure), verifying machine code (and possibly the number of restrictions), each time you need to insert a disc (Disc life is limited). Only in the surrounding conditions in place (broadband popularity), the pattern of mature situation, there will be steam this face piracy and very competitive software platform appears.

Another typical example, is the domestic net silver, for the so-called security, all engage in ActiveX Plug-ins, security can not really be guaranteed, but led to ie more unstable, but also limited the user to other browsers and operating system migration. This is the immature product thinking caused.

The last example, is also a lot of domestic services, layer of protection, set a lot of validation and problems, the last few years, the user has forgotten anything, or to rely on manual audit to reset the account. Like Alipay, I do not know when the digital certificate, the system has been installed hundreds of times, the mobile phone number has been changed, the results to cancel the phone binding will require digital certificates, the cancellation of digital certificates when the need for mobile verification; For example, QQ, who remember their 9 years ago set up the verification question and answer? So the so-called security method, is not necessarily the most convenient way for users, always have the space to optimize.