Using Baidu participle technology to easily obtain accurate flow

We are doing SEO optimization process, how to use good Baidu Word segmentation technology, improve keyword and user search match degree, so easy to get accurate conversion rate of high flow. For example, the author is currently doing the keyword "fashion socks", users in the search "fashion socks" and "where to find fashion socks" These two words, out of the natural ranking results completely different. Especially in the optimization of the site long tail keyword, increase the keyword and user search matching degree, is very critical.

Usually we use Baidu Word segmentation technology to divide the matching degree into three kinds: exact match, height match, fuzzy match. We have to determine which keyword to use before, we need to understand the user's search habits, today, know according to costumes and everyone talk about how to use good Baidu Word segmentation technology, enhance the keyword and user's search habits of the importance of matching degree.

one: Exact match

The way to maximize keyword traffic is to optimize the title, but to make the title and the user's search habits exactly match, easier said than done, because each user's search habits will not be exactly the same, then we need to use Baidu Word segmentation technology to make keyword and user's search habits best match it? We take " Fashion Socks "The word for example: if we want to write a" fashion socks where to buy "soft, we can insert this keyword into the title, can be written as" 2012 years the most popular fashion socks where to buy "and" in the Yiwu fashion socks where to buy cheap ", when users search" fashion socks where to buy " This keyword, we write this soft Wen was included in Baidu, you can have a good ranking, nature can get traffic.

　Two: Height match

Because the keyword full match actual operation has a certain difficulty, at the same time also increased the user's search time cost, so search engine in order to be able to better serve the netizen, in addition to the keyword perfect match, the Baidu participle technology can let the keyword height match also may be good, then how can highly match?

To make the keyword in search of the time can be highly matched, in the title of the page needs to appear 80% of the search keyword, and generally not separately, this matching method is currently the highest frequency, the results of the search is more accurate. For example, I search "fashion socks wholesale", only the first three results are perfect match, the other is a high match, if the search is long tail keyword, can match the possibility of a smaller, are highly matched pages appear in front.

Therefore, since we can not do to make the keyword exactly match, we must carefully analyze the current user's search habits, as far as possible to the keyword and user search words to carry out a high degree of matching, natural ranking better, access to the flow is very much.

　Three: Fuzzy matching

What kind of keyword matching is a fuzzy match? How do we make the keyword fuzzy match? Let's take an example to analyze:

In Baidu search "Taobao open shop selling fashion socks" out the result is:

　　

Can see that the search engine gives the results are incomplete, is not missing the head is missing, and we search the keyword matching degree is very large, why is there such a result?

According to the author of the search engine principles of some understanding (only for personal opinion), when the user search for a keyword, the search engine will be based on this keyword and Baidu index database to match the page data, the first choice to exactly match the page, followed by a highly matched page, if the former neither, Then we will call the fuzzy matching data, we do SEO optimization can use this principle to get more traffic, of course, the premise is that your title should contain at least a relevant keywords, followed by your site weight is higher, in search results in a good ranking.

The last thing I know is to say, a lot of understanding search engines, learn more about Baidu Word segmentation technology, the use of keyword matching to absorb the flow is very feasible, in our optimization title, you can stand in the user's point of view to set the keyword, and finally send a word, nothing, afraid some people, as long as efforts to find the user's search Digging more of the long tail keyword, the site accurate flow of access to the logical. The article by the knowledge according to the clothing team (http://www.52socks.com) original release, reprint please keep the link, thanks the cooperation!!