Using innovative mode to break through the bottleneck of the promotion of personal website desire Firepower

Express Network hand Tencent, China's largest portal on the "Life Search" channel, while the Storm audio and video released text chain ads, announced the launch of commercial strategy. Recently, the personal site created by the new Internet legend frequently, whether the 2007-year personal site ushered in another "spring"? Experts believe that in order to make a breakthrough in the field of personal website, we must use innovative mode to break through the bottleneck of promotion.

How long can you live on a personal website?

According to the CNNIC survey, the number of personal websites in 2006 amounted to 240,000, an increase of 58% from 2005, highlighting the enthusiasm of the people of the Web2.0 era to go online for gold. Recently, Hu Yanping, Director of Internet Association Communication and Development Center, revealed that last year, the income source of personal website has been seriously shrinking, the general face of the shortage of funds and the problem of market expansion.

At present, the development of personal website is faced with three major difficulties. One is a single profit model, most of them are full of MMS, audio and video downloads, Alliance ads, their own traffic contribution out, from the Internet and wireless large hands in exchange for a meager return. The second is lack of content, personal inability to create a large number of attractive new content, can only be copied everywhere, copying, resulting in many sites are familiar with the garbage station.

There is also an important dilemma is to promote the problem, in order to let their own personal website to get more traffic, personal webmaster exhaust methods, from Search engine optimization (SEO), search engine marketing (SEM) to rogue plug-ins, window, Alexa rankings cheating, pornography and illegal content and so on. This campaign is not only a fierce rivalry between millions of webmaster resources, technology, but also often because of opportunistic destruction of network rules and even regulations, and by the encircle of the relevant regulators. Search engine giants, Alexa clean up cheating often make some sites to upgrade the effort to zero. In the fierce competition in the industry and the increasingly stringent external regulation of the network environment, every webmaster may be worried: My site can still live how long?

Search innovation to break the promotion problem

With the change of monitoring environment, the webmaster of the domestic personal website are more and more inclined to choose the reasonable development way of compliance. The most popular personal website to promote the road of SEO, for example, this "search engine optimization" is through the corresponding means to make their own website in Baidu, Yahoo, Google three search engines of the corresponding keyword search results ranked forefront, to ensure high flow and effective promotion. In addition, there is a way to promote search engine marketing, that is, directly to the search engine to buy the keyword rankings, which for a lot of money meager personal site is difficult to widely used. As a result, a large number of personal web site development caught up in an seo battle, not only many opponents, and must be careful to avoid being the search engine cleanup portal.

Promote the problem of forcing a lot of personal site webmaster constantly looking for new and consistent with the rules of the game, so when the big search engine manufacturers launch new search marketing products, some keen webmaster will be preemptive use up. For example, Yahoo recently launched a low-cost search marketing products yahoo Business window, it is playing for "small and medium enterprises popular search Marketing" banner, not only in order to exempt the key words price competition, and the key words price set very low, 50 yuan per term starting monthly. Search engine giants of this cost-effective search marketing products, indeed for China's vast number of personal websites in the SEO war outside another one of the days of SEM.

Mode innovation has become the important development
　　
Although search engine to its search marketing product innovation for personal website in the promotion ushered in a new situation, but the profit model of the sleepy still let stationmaster faces the slaughter of the "Red Sea". At present, advertising revenue is still the only source of income for most personal websites, such a pattern makes countless personal web sites get stuck in the fierce traffic, but worse is the current earned flow may also earn no money. The overall revenue of the wireless alliance shrank sharply in 2006, as mobile operators tightened supervision, while rogue software, click fraud and other events caused the entire Internet to fall in traffic prices.
　　
The innovation of profit model is obviously the most important of the development of Chinese personal website. With the development of E-commerce, there are experts to the personal website and E-commerce platform to predict the future innovation trend. In reality, like a Yahoo window, it creatively put some e-commerce functions into the search marketing, currently includes product maps, corporate maps, instant messaging, integrity through the network store functions, and will launch a network call corporate phone functions, effectively prompting netizens in search engines by product, enterprise information search for product purchase.

According to a recent survey of the investigation report, no personal website users said that the future will build a site of up to 84.8%. Such a large group if all join the Internet traffic and advertising controversy, the tragic shape is simply unthinkable. Therefore, personal website innovation has become a real problem that they must face directly.