Various techniques for improving the ranking of search engine results pages

Search engine results page

Spamming)
Spider is a fraudulent Seo method. It attempts to cheat spider and uses vulnerabilities in ranking algorithms to influence the ranking of target keywords. Spam technology can be manifested in multiple forms, but the simplest definition of "Spam technology" is any technology that a web site uses to disguise itself and influence rankings. Seo can be divided into two categories based on whether spam technology is used:

Black hat SEO: uses junk technology to spoof search engines. Black hat SEO uses camouflage, fraud, and theft to obtain a high ranking in serp.
White hat SEO: optimizes the website in a proper way to better serve users and attract the attention of crawlers. In the white hat SEO, anything that can bring a good user experience is also regarded as beneficial to Seo.

Hidden text is a cheating technique by which the text on the Web page is designed to be seen by Spider programs rather than people. Text can be displayed with a very small font size without being seen, or the same color as the background color, or the keywords are overwritten by graphics or other web elements. Writers accumulate keywords on the Web page to get a high ranking.

Spider)
Crawlers roam on the web to find the list to be added to the search engine index. Crawlers are sometimes called Web Crawlers or robots. The organic list optimization page is designed to attract the attention of crawlers.

The informal name used by a sandbox effect search and marketing specialist to describe how Google and other search engines process new sites. They will perform Cold Processing on websites with fast link popularity. A webpage can display the content it wants, but it will be placed in a "sandbox" without ranking any search request. If its popularity remains unchanged or gradually increases after a period of time, the search engine will cancel the cold processing and give a higher weight to the link popularity, increasing the search ranking.

Excessive use of flash and Ajax technology in Seo can cause a lot of trouble for search engines. Currently, search engines cannot well index webpages represented by flash and Ajax, the reason is that the search engine only indexes pages without indexing applications.

Even if the search engine fully interprets Flash files or Ajax applications and can analyze and index their related content, there is still no way to use the URL navigation application, ranking is not helpful. The main goal of a search engine is to submit the search results to users. However, when processing the media information, the search engine cannot sort the information in order. In short, flash and Ajax will bring more creative designs and more difficult to detect junk websites.

Google index flash, the advice given is that website designers should only use it where flash and Ajax are needed, but should mainly use HTML to design websites, flash and Ajax are used as auxiliary technologies to provide users with tangible benefits. Generally, the combination of HTML and javascript can achieve the effect of using these technologies. That is to say, when using flash and Ajax, they should be regarded as the unit on the page, rather than the page itself.