Vertical portal website and SEO

The foundation of Internet competitiveness lies in service and core competitiveness. Vertical portal websites are highly competitive, especially for women websites, which are not very large. Of course, services and core competitiveness products are essential. However, I found that many female websites with a lot of traffic are rich, and most of the traffic is advertising, navigation, and bidding rankings. I am thinking that once these websites have no investment or money, can it be the same as before? Therefore, for a long and healthy development of vertical portal websites, Yuyi SEM thinks that they should be operated in the following aspects.

First, the most important thing for vertical portal websites is to do a good job of service.

I think service is the foundation of the Development of vertical portal websites. Unlike comprehensive portal websites, they do not do much, but they cannot do anything special. They cannot surpass professional vertical portal websites in solving user needs, it cannot be as professional as vertical portal websites. Therefore, the first choice of vertical portal websites is to understand the needs of users, what needs they can solve for users, serve users well, and help users solve their needs. Therefore, whether it is a large website with money or traffic, or a small website with no money or traffic, you must do a good job of service. From the seo perspective, we need to do a good job in user experience and improve the conversion rate and conversion rate. Customers buy services rather than products. It can be seen how important a service is. If you are interested, you can experience the customer service of the poster store. If you don't want to speak back, you can also serve you with your heart. They truly achieve the idea that customers are God.

Second, vertical portal websites require web, reflecting interactions between netizens.

Generally, interactive topics of vertical portal websites are represented by forums, and now the Q & A platform is also widely used. If you are looking for information about renting a house, if you are looking for a comprehensive portal or public forum, it may be a haystack, you cannot find the information you really want, and you go to the vertical portal, you can quickly find the desired information, which is more professional, credible, and authoritative. The author of the Forum thinks that onlylady's operation is perfect, and gradually develops talents and explores the modes of winning talents, including their intelligence stations and welfare agencies, all stimulate interactions between netizens and improve the paste ability. I believe that some vertical portal websites with special characteristics can have a platform for users to apply for job and corporate recruitment. Because of their professionalism and authority, they can help users find their favorite jobs, help enterprises find more appropriate talents. Chinaz, you can consider it. I think there must be a good profit model. This is also the disadvantage of my own website.

Third, vertical portal websites can develop clients.

This is a personal experience of the author. The poster House website, which is recommended by the webmaster's home in issue 88th, is a typical vertical portal website. They developed a hair design software, which is very interesting. Unlike other hair design software, it may be the micro-innovation that Zhou Hongyi, 360 boss, said. In general, such software is replaced by face-shaped fixed hair styles, while they are fixed hair styles, face styles, adjustable positions, zoomed in and out. The focus is on a lot of hair salons. hairdressing enterprises, including well-known Chinese websites, are looking for them to cooperate with this software, which leads to an intangible profit model and the entertainment and availability of the software, word of mouth has rapidly increased a large number of users, and downloads are surging, so you don't have to say much about the benefits. For women's websites and women who love beauty, they can develop desktop optimization software similar to XP beautification masters, and even some makeup and matching software. Of course, these are just my guesses, female websites can follow these ideas to develop software that best suits their Website user base. We can compete for the client from the 3Q war, Baidu and other enterprise bosses. We can see the importance of this, why cannot vertical portal websites start?

Fourth, vertical portal websites need to be branded.

There is no doubt about the brand effect. enterprises that want to become bigger and stronger will strive to build their own brands. It takes a long time to build a brand. Therefore, small and medium-sized vertical portal websites should gradually establish a brand from now on. Small and Medium websites do not have strong funds and top talents, so they only start from the basics. First, from the SEO perspective, optimize the keywords of the website, including a large number of long tail keywords, so that users and enterprises can see your website at the first glance; second, do a good job of service, the company's philosophy is communicated to users while providing services. Third, during the promotion, we always focus on the brand and cooperate with well-known website enterprises to improve our brand awareness. Fourth, the best effort to use top-level domain names. A good domain name has a great reputation for brand improvement. Recently, Sina Weibo has used weibo.com and so on, so we can see how much the domain name has played a role in enterprise development and brand building.

Fifth, vertical portal websites can strengthen regional development.

Although regional operations are better than Regional Forum websites, they can develop loyal regional users. You can select several regional representatives to launch regular activities to improve interaction. What's more useful is that everyone has a circle of friends. Basically everyone is willing to participate in entertaining activities, in this way, you can increase your awareness and develop users online. Compared with offline users under network users, offline users are more valuable, and the conversion rate will be higher, so there will be no credibility issues because they are friends who introduce friends or their loved ones. This is just the author's suggestion. Of course, entity Operations will certainly be difficult. As long as you do it with your heart, there is nothing impossible. If the effect is good, there are many factors to decide, and execution is the most important!