Video fighter Li Shanyou's new online video gameplay

Li Shanyou graduated from Nankai University with a bachelor's degree in mathematics and an MBA from the Ceibs International Business School. He has been in Motorola, Alcoa Group, Dr. Lun Company and other large foreign companies, with more than more than 10 years of human resources management experience, known as "the capital ten lecturer" one.

October 2000, he joined the Sohu company, as director of Human resources department.

In October 2001, he shifted from human resources to business, managing editor of the Post.

He was promoted to vice president of Sohu Company in July 2002, and was promoted to senior vice president of Sohu Company in 2005.

In 2006, Li Shanyou resigned from the Sohu network and founded 酷6网.

Cool Six net CEO Li Shanyou

He did not have a prominent family and education background, but boarded the throne of Sohu executives.

He has no outstanding appearance but is talented, has "the capital ten lecturer" the laudatory name.

He did not understand the video, with a full of blood and 2 million yuan to start the fund has created a domestic first-class video site.

He created the myth of 13 days of financing, and he led the 酷6网 from an obscure small company to the first camp of the video site.

August 5, in Beijing Haidian District College Road, the Great Wall computer building, Room 401, a reporter saw Li shanyou again. So far Li Shanyou has no independent office, but with more than 200 employees sitting in an open hall. "I like to mingle with my employees and fight with them. Li Shanyou told the reporter in half jest.

Watching video online is Li shanyou "homework" every day, when the reporter sees Li shanyou, he is hiding in a corner of the company to watch the video, and occasionally to give a laugh. This year's 38-year-old Li Shanyou a little complacent, because 酷6网 survived the capital of winter, reverse the development of the city.

From Sohu editor-in-chief to 酷6网 CEO

April 17, 2006, Sohu Senior vice president, editor-in-chief Li Shanyou leaving the news, the industry uproar.

Zhang, chairman and chief executive officer of Sohu, said to the media: "In the past 5 years of Sohu News in the successful development process, Li Shanyou played an important role." This time is the network news content competition most intense 5 years, he led Sohu news content's rise, Sohu News has already become the industry one of the network media platform, Li Shanyou for Sohu news content promotion has done diligently is obvious to all. Later, Zhang in Li Shanyou's resignation application written on the "work famous retreat" Four words, for it again gave affirmation.

The former rival, Sina's editor-in-chief Chen, also gave him a high rating: "Li Shanyou is a formidable adversary, and he has a lot of places to learn." After 2001 U.S. events, Li Shanyou in charge of the content of Sohu Web site, has achieved remarkable results, this is legendary. He has a deep understanding of the Internet media and has a wide network of contacts in the industry. His departure, for Sohu is undoubtedly a huge loss. "To get the recognition of the competitor is the biggest affirmation to Li Shanyou." Today, Li Shanyou and Chen are still good friends.

After leaving Sohu, Li Shanyou chose a short trip. One day on the streets of Hong Kong, he stumbled upon a very interesting video, the way the video was implanted, which made him feel very valuable. With keen insight and extensive internet experience, he quickly realized that it must be very popular to move the model to the Internet. So, back to Beijing, Li Shanyou will pay 2 million yuan, in Beijing Dong village a farmer's two-storey small white building began the road of entrepreneurship.

The beginning of business Li Shanyou office location

June 1, 2006, 酷6网 (Beijing) Information Technology Co., Ltd. was established. "2 million yuan as a start-up fund to start a website is more than enough," Li Shanyou at that time. But not long after, he found that video site is very bandwidth-consuming. And let him not even think of is, at that time in Beijing A g of the bandwidth of a year rental cost unexpectedly as high as 1.2 million yuan, his that little money even buy bandwidth is not enough. Finally, Li Shanyou only pull down his face, to find relationships with friends in the field to buy cheap bandwidth.

Until later, in the video industry in the popular "No 100 million yuan do not play video" This sentence, Li Shanyou realized how lucky he was.

The website is finally built, but new problems are coming. Where does the content of the website come from? As a successor to the video site, 酷6网 just started when other similar sites have a fixed user base, how to attract users to upload video?

After brooding, Li Shanyou boldly put forward the "money together" model, that is, and video uploading to share advertising revenue. This is really very effective, and soon, video from all over the country's computer users have been uploaded to the 酷6网. can have content and flow after the 酷6网 and how to make money? This did not baffled Li Shanyou, he once again creatively put forward the "creative everyone to do" model. "I found that a lot of customers are willing to put ads into the video, so we let users participate in advertising production, content is advertising, advertising is content." "The two-point combination is 酷6网 's unique UGA model," Li Shanyou said. Through this model, 酷6网 has won the endorsement of advertisers and users, and thus has become the most revenue-sharing video site in years.

Make 酷6网 a strong media

July 10, 2008, lonely Li Shanyou again let the industry shocked, just over two years old 酷6网 and CCTV to reach a strategic cooperation, the 2008 Beijing Olympic Games, the only one video-on-demand website. In the previous June, 酷6网 became the first video website to obtain the information network to disseminate audio-visual program license (hereinafter referred to as video license) issued by SARFT.

Li Shanyou said that the video license was given because 酷6网 's understanding of the video site was highly consistent with that of the regulatory authorities, and that video sites were to be used as media, and that participating in the Olympics was an important manifestation of the new mainstream influence media. "Future video site media attributes will be more prominent, and 酷6网 advantage is this." ”

酷6网, as the first video-sharing website to be reported in Olympic sports events, has made remarkable achievements in the report of the 2008 Beijing Olympic Games, and has accumulated rich experience in the reports of major events. "Talk about the Olympics, Li Shanyou proudly told reporters," many netizens at that time asked us whether the video is live or on demand, why the update speed will be so fast. We were relieved because our editors had a live broadcast effect on demand. ”

酷6网 as a new media, after experiencing the 2008 Beijing Olympic Games Report and God seven Ascension and so on a series of major news events after the baptism, has gradually moved from the immature to mature. 酷6网 's sensitivity to news events and insight into major events and degree of mastery have been recognized by the industry, which is not unrelated to the origin of Li Shanyou Sohu editor-in-chief.

From the development of the website itself, the media road is very sensible, Li Shanyou Frankly, the four trends of the site itself has 酷6网 to the media platform positioning. Original content programming, website attribute media, synchronization of film and television playback and network of video advertising have become the most outstanding four characteristics of 酷6网.