Video sites scramble for IP rather than precipitate users

In the last two years, the hottest thing in the internet industry is video, and Google's takeover of YouTube has inspired many internet entrepreneurs and big companies, domestic Tudou, cool six nets, Youku, including Sina Podcasts, and Sohu Blog 3.0 are doing video sharing.

Although there are so many video sharing sites, but everyone has a unified understanding, that is, before 2008, video sharing of the battle has not hit, the home is still in the enclosure stage, until 2008 will have a preliminary market maturity stage.

At present, the domestic good video site, such as potatoes, every day of IP in between 2 million-3 million, most of the other video sites, IP to do 1 million per day is a big. and reference to YouTube, such as foreign video sites, the domestic video site ultimately need to do 8 million per day of IP to be considered good. Therefore, the present stage, on the one hand, is that we work together to make the whole market bigger, on the other hand, the reserve internal forces, exercise their core competitiveness.

2007-The first half of 2008 this time is actually for the market after the sprint preparation strength, can do not lag behind, while accumulating enough of the core competitiveness of the video site, in the second half of 2008 after the market mature is able to rob a place.

But at this stage, the video sharing site also found some problems, the most important problem is in the user precipitation. Users have only a little, these users the most characteristic is to run, today to the video site to watch a video, tomorrow to go to another video site to see B video, to maintain the user loyalty to their own is very difficult things.

Each website's millions of IP is actually the same batch of users in the manufacture, the video website now premature exerting force competes for 1 million, 2 million or even 3 million of IP in fact is insignificant. My point is: During this period, the number of visits and PV is not the most important thing, the most important thing is to create their own core value for users, retain as many loyal seed users.

We as a video playback of the client can meet the needs of users, but from the point of view of the industrial chain, we currently and video sites do not have direct competition, but a complementary relationship. For example, we are helping our video-sharing website develop a customized version of the Storm audio platform for our users. And then beneficial, we hope to be able to more with the industry partners to expand more cooperation.