Video live instead of Weibo is not a fantasy

just past the 9.3 Parade, won the world's high attention and evaluation. In the media witness, has been the perfect ending. China has demonstrated to the world the strength to revive and uphold the dignity of the nation, and the determination to pursue peace. During the parade, in addition to the traditional television, radio, newspapers, magazines and media access to information, but also through the micro-blog, video live APP and other emerging media to listen to, share the exchange of this grand celebration event.

The video live app , as a new form of media, is the first to show that it is better than other forms of media communication. In a domestic video live APP"Pepper", a user from the military parade chatted live received by other audiences, when the bomb screen almost covered the entire live screen.

live video APP why hot?

There are two videos live abroad Apps are hot, they're Periscope and Meerkat.

cnn periscope Periscope has been Twitter periscope

Meerkat fame in the 3 months of the famous American cultural event SXSW. At SXSW,Meerkat is popular with the technology users for its live video streaming capabilities and is widely disseminated. Meerkat is The main competitor of Periscope.

in China, there are a number of technology companies have launched similar live products, such as Pepper live APP. Although the pepper live more than two products launched slightly later, but depends on the domestic market, the large amount of pepper live also made a decent achievement. Let's compare the relevant data of similar products at home and abroad:

1, official data from the pepper show, pepper live App current daily DAU (daily active users) up to 100 August revealed Dau million.

2, the number of live, Pepper produced every day 20000 live video content is (75% for ordinary users to upload UGC content, 25% is a professional PGC Content), the highest simultaneous online video Live is one, while Periscope does not disclose the number of live videos.

3, about the length of the watch, the current entire website of Sichuan Pepper has been watching the video time has reached 2 years, this point Periscope Strong, reached ten years. It seems that pepper live in the next period of time there is a lot of room for growth.

live video APP Why is it so hot

as a media format that is popular with users following Weibo and later, live video Why is the APP so hot? He Yi that the main points are as follows:

1 , strong interaction to enhance product participation

In recent years, with the emergence of new media such as Weibo, second-shot and so on, people's access to information is more diversified, but as people's habit of the above-mentioned new media, the lack of information obtained from the above media forms is gradually exposed. For example, it can be the first time to a large number of fans push text, pictures, videos and other information, while the second shot and so on can be a short video to friends to show more intuitive scene, but they send the message has a drawback, is the timeliness of the delay, people see the pictures, text, video is the previous occurrence, Therefore, the content creator cannot get the user's feedback in the first time.

and Live The advent of the APP is a good solution to the micro-Bo,, and other new media, such as time-sensitive and interactive issues, it can allow users to see what happened, so that users do not do any important on-site details, and interactive way to influence the production of content, so that many users to participate in, to witness the whole story, The increased sense of engagement will greatly increase product stickiness.

2. content to carve out the real world

Whether it's a traditional newspaper, a magazine, a radio, or a television, or a new microblog, or a media form, the text or images they export are the content that the party outputs to the user in a personal or group perspective. Whether it is a picture or text, or video, the user can only passively accept the output from the perspective of the person.

input content with a personal and group perspective, there is always more or less distortion in the restoration of event authenticity. and live APP live form, compared to other media format picture more vivid, more direct, can let everyone first time see may not modify the real person or the world, can let the user see the traditional media cannot touch the angle of view, restore the most real scene.

If you think of "goodness and beauty" as three dimensions, the live Apps are inherently far more than traditional media in the most important "true" dimensions.

Live APP will it become the next generation of mainstream new media?

Interactivity and authenticity let live video The APP has media properties, and sharing interactivity makes it a good social gene.

Take this "big parade" for example, the users of Pepper in the live parade, there are users continue to the pepper live users praise, there are a variety of problems, sowing the Lord constantly and everyone to interact, answer everyone's questions, for everyone to switch different perspectives.

This is the live video . the APP's pro-people, it shows people's perspective, although no TV so grand, and no camera record clear, but it is the corner of the record is that we do not see the place, it is the grassroots, so we feel cordial, so users are more interested.

He Yi believes that the live video APP is a new form of media with large space for expansion, content and service is its core competitiveness. Compared to Weibo, it is more timeliness and more real, the display form is more intuitive and more stereoscopic, live video APP as long as the real content of the cultivation, not worry about no users to join.

As for the live video when does the APP become the next generation of mainstream new media? He Yi judgment, this node will be in the 5G network Before the advent of the popular, soon!

Video live instead of Weibo is not a fantasy