Video website Profit: How deep can advertisement be dug?

If 2006 is the first year of China's video industry, 2007 is a year of hope for ice-breaking, survival or death. Profit is an unavoidable threshold for all video practitioners.
From Youtube to Tudou, foreign pioneers and domestic followers, although no one has really made a profit, they have never stopped exploring. These explorations always have some experience to learn from and some lessons worth learning. Streamcompute has concentrated these models that are currently being used, hoping to find some clues for success.
Advertisement is the first choice, but "tricks change for everyone, and their mysteries are different". Similarly, advertisements have different paths. Some people use well-made professional videos to impress advertisers, such as Youshi, such as the newly launched hacker. Others also take a fancy to the power of grassroots and share ad benefits with netizens, for example, YouTube, Tudou, and some others try to pull themselves out and become advertising service providers, such as suishi technology. The billing method varies depending on the Click type and duration.
Traditional mode: Make your own media and find advertisers
A live video website such as PPLIVE and PPSTREAM and a subscription video website such as BBSEE, the biggest highlight of which is the adoption of P2P technology, which is usually inserted before and after the patch or in the middle of the video content, it is easy for users to skip because of their high delivery rate and similar TV advertisements. Generally, the price is calculated based on the length of the advertisement. Video sharing websites such as popcorn and Youku adopt the CDN distribution mode to play the placement advertisement or hanging angle advertisement in the buffer stage before the video. Uses CPM to calculate the advertising price.


Emerging Model: ad revenue sharing
Share with netizens: YouTube and its Chinese brother Tudou have recently launched the "advertising revenue sharing program". As long as they upload copyrighted short films to their websites, they may not become famous overnight, we can also share the advertising benefits with the website and "make money ". This model sounds beautiful, but it also raises questions. The first is how to authenticate copyrights, and the second is how to define effective click and download. YouTube said it will launch the "audio fingerprint authentication technology" to confirm the copyright of the short video. We will wait and see.

Sharing with websites: The Promise video network alliance is the first online advertisement release mode developed based on the network streaming media technology. It is open to various websites, regardless of personal websites or corporate websites, can be applied online. Without adding any device, you only need to add the video advertisement provided by the first video to your website, so that you can get the advertising revenue based on the click rate.

Innovative model: Advertising service provider