View Search Engine values from Baidu's hyperchain cheating algorithms

Information Query and retrieval by searching has gradually become one of the important actions for most netizens to access the Internet. Personal webmasters, small and medium-sized Internet companies, and even well-known websites have to invest in the search engine, search engine optimization (SEO), known as "cheating", is to obtain a natural ranking of good search results. In China, this industry is actually Baidu optimization, because it occupies about of the market share, losing Baidu is losing the entire domestic market. Baidu, in a sense, represents the Chinese search engine industry, so that the Internet industry has complained about this industry, and strives to change the landscape.

Since August 2012, Baidu's search engine anti-cheating team has released several announcements on improving the quality of search information and punishing cheating until many small and medium websites were severely punished in early November, triggering a lot of questions. However, commercial websites that survive in China must understand and adapt to the "rules" that are growing under search engines, in the face of click bidding that often costs dozens or even hundreds of dollars, we can only blink our brains for optimization, and spend less money to achieve that poor effect, even the cheating methods that have been clearly defined as "gray" and "black, "optimization" is stuck in the tangle between luck and decision-making.

Why can sales links become benefits of the industry?

To put it simply, all search engines have a "voting principle". The engine can identify the outbound links in webpages that have been indexed earlier and assigned a certain rating, the search Spider is also released to track crawlers and include related links. This process creates a valid "vote". When a website receives more "votes, it is recognized by search engines to a higher level. From then on, purchasing links for low-level websites to high-level websites has become a business in the SEO industry.

If SEO is described as an advanced technology, it is totally wrong because it does not have fixed game rules to follow, optimization implementers are worried about updating search engine algorithms. This is a job that is willing to be "played". However, it is so happy. In the Baidu anti-cheating team's "upgrade of super-chain cheating algorithms" announcement released on April 9, November 15, 2012, the purchase of links is defined as "the impact of search quality on user experience is harmful, it also harms the interests of webmasters who are diligent in building website content. "at the same time, it will punish such websites that are defined as cheating. I agree with the root intention of this practice, but I have different opinions on the definition of interest relations.

1. Baidu had previously acquiesced in the existence of such a sales relationship and provided a loose policy on algorithms, keywords such as "external links, links, and SEO" in Baidu search can be linked to websites with a high degree of relevance, and many of them are bidding rankings. Since the sale of links is regarded as cheating, why does this search result still exist?

2. On April 9, November 15, 2012, Baidu's anti-cheating team sent a "notice on selling links". The core content of this article aims to remind each link to sell sites, I am afraid the important purpose of this article is to give them a wake up and set aside time for correction. The author queries some local portals or even government websites that sell a large number of links. There are not many punishments for downgrading permissions. In our efforts to manage the ecological chain, it may be difficult to eradicate crimes from the source. Or, these websites with qualified sales links are "authority ", on the one hand, we need to ensure their position in the search results, and on the other hand, we need to consider the issue of advertising channels of alliance advertising products. Therefore, this is the first wave to the buyers.

3. In the promotion announcement of cheating algorithms, Baidu has clearly identified several cheating methods, which in turn will lead to more malicious attacks from its peers. For example, a large number of links are attached to the webpage permissions obtained by hackers, and the websites to which these links are directed are considered as a "vote ", websites that are "voting" will be denied due to violation of regulations. Therefore, it is unfair to kill a website with a large number of external links.

4. Baidu appeals to all websites to pay attention to high-quality original articles so that they can get better search rankings. Although the search engine has always been "content is king", in the age of information explosion, the original content is the main factor for websites to rank in search results, is it too simple and far-fetched? I'm afraid, this must be combined with Baidu's bidding ranking business. Even if the content of small and medium websites is excellent and the product is highly recognized, it is difficult to enter the natural ranking result in such an algorithm environment.

I have learned from various webmasters forums that Baidu, as a leader in the domestic search industry, is cleansing the network against speculation. It is also hoped that in this long-lasting battle, search engines will better weigh the interests of all parties and communicate with each other in an open manner. The future of the domestic search market is still fiercely competitive. In the face of latencies such as search, Sogou, and 360, we are more willing to see a competitive and relatively balanced market environment for search engine optimization (SEO) focus more on ideas rather than technology