Viewing website construction from the angle of market

One of my predecessors told me that technology is never the most important, a designer who does not understand the market will always be a manual worker. In any case, art or technology for art or technology in this era is doomed to a wall, I think.

(1) Details winning

A survey published in May 2006 by a British Research institute showed that many large companies in the UK have spent millions of pounds on the construction and maintenance of corporate websites, but there are few really useful sites, and the money spent is almost wasted.

In fact, this situation in China is also very common, it is no exaggeration to say that more than 95% of the corporate web site usually does not play a large role.

So we can often see some of the corporate web site "Diagnosis" of the article listed enterprises "guilt", such as simple web design, long-term no update, the lack of effective promotion of the site, etc., the actual situation is clearly not limited to these superficial problems.

If in-depth analysis, it is not difficult to find that many sites in some seemingly obscure small problem often exposes its unprofessional shortcomings.

These issues may not seem serious or even trivial, but practical experience shows that in the context of the overall functionality of the site, the details are often the key to determining whether a site is really effective.

little things, big problems .

A small mistake on the website could cause serious economic losses and even cause unnecessary legal disputes, not to think it's sensational, something that has already appeared in some well-known businesses.

(1) "Contact method" should not be staged Kongchengji

Commonly used contact methods include address, telephone, e-mail, etc., you may ask, such a simple question, published on the website not on the line? Yes, it is so simple, but there are many enterprises think simple, but did not give enough attention, resulting in a lot of problems. We can often see the "Contact Us" menu on some sites, click to find a form such as "mailto:webmaster@****.com" email link, want to find the company address and service phone? No, probably want the user to send an email to inquire?

This is not surprising if it appears on the personal homepage, but as a formal enterprise, how does the user associate it? Does the enterprise have no formal office space or telephone because it has been terminated for a fee? Or is it simply an illegal website, so it's not daring to publish your address or phone? It is such a simple question, how can we let the user generate trust? Even if you do not think so much, practical experience shows that the letter sent to webmaster is often not timely response, many companies do not even reply to the user's e-mail, it can be imagined that the company's Web site just published such a contact can have much meaning.

(2) online form is defective

We do a further analysis of this, can be found on a number of corporate websites, despite the publication of a variety of contact methods, but there are still many problems, in order to contact online, according to the author over the years for a large number of corporate web site analysis and observation, there are usually two main manifestations: one is on the Web page to advertise the business The user sends the problem by e-mail to an enterprise-related person, and the other is to use the browser interface to let the user fill in the formatted online form.

In addition, there are some non-mainstream forms of online contact, such as forums, guest books, real-time information, etc., we do not do detailed analysis. From the functional point of view, online forms and e-mail These two commonly used online contact methods can achieve the purpose of user communication, but in terms of effect there is a big difference.

Online form users fill out their own contact information and problems through the browser interface, and then submit online to the website, handled by the appropriate managers, and because the form can be set in advance some formatting content, such as contact name, unit, address, problem category, etc. Information submitted via online forms is easier to categorize than regular e-mail, and is therefore popular with some websites. Although on the surface, the role of online forms and email is not much different from the same, can achieve the purpose of transmitting information, but if mishandled, online forms may have a large potential problem.

First, because online forms limit the user's personalization requirements, some information may not be properly expressed, and secondly, when the form is submitted successfully, the user is not aware of where the information is submitted, how long it may be returned, and cannot keep a copy of the message for later enquiries. Therefore, sometimes the use of online forms to contact the way will create mistrust. In addition, the customer filled in the contact email address also has the possibility of error, so will not be able to reply to users by email questions, and even cause users dissatisfaction.

So, is it that online forms are not suitable for online contact use? Of course not, the key is whether to really stand in the user's perspective to consider.

In fact, as long as some details are considered more thoughtful, the situation will be very different, for example, in the Contact Information Form page at the same time give other contacts, such as e-mail address, telephone number, and give a service commitment, how long after the submission of the user to reply to the question, It is also necessary to remind users to keep copies of their own in other ways on the issue of consultation. If you add these details to deal with, I believe that users will feel that they are highly valued, can greatly increase the trust of the enterprise, there will be more information willing and business exchanges, and therefore also to a certain extent to enhance customer relations.

If the user uses the email way to contact the enterprise, the reply process of the enterprise responsible person may be slightly troublesome, because the question is not sorted beforehand, the content of the individuality is more, sometimes it is not even easy to judge the person that should be transferred to that part to handle, but to the user will have a certain degree of security, because he "Know" who your e-mail sent to, but also by sending a copy of the message to check their own contact records, so by email contact is widely used. But even if an enterprise publishes an e-mail address on its website, in depth, there are many problems, there are some enterprises to use the form of free mailbox, and some sites for the pursuit of visual beauty, the contact information in the form of pictures to express, these seemingly obscure problems, the same will affect the corporate image and user trust.

(3) Free mailbox problem more

The use of free mailbox as a commercial application, not only affect the corporate image, and even more damage. We can often see some small business site left free email address, may be accustomed to, even in many business executives business card, advertising, corporate promotional materials, and other occasions also appear free mailbox. From the functional, regardless of the free mailbox, or the enterprise's dedicated mailbox can play the role of information transmission, but the free mailbox has a lot of defects, even if not to consider the technical factors and the limitations of the service providers, even in the normal use of the situation sometimes will have serious consequences, such as a more invisible problem, has not aroused enough attention, that is the confidentiality of the free mailbox. The free mailbox service provider usually has many users, the same domain name under the user name is quite close to many, like Editor@163.net and editor@163.com