Viewing the future operation mode of wireless music from the Law of Music development

Although wireless music is the operator-led industry, but as the bottleneck of IPTV, user experience is the main reason restricting the development of wireless music.

Users, whether it is the color ring or WAP download, step less to say three or four steps or more, the user experience is poor, music is a experience of the economy, or impulsive consumption, poor user experience has weakened the consumer enthusiasm, hindered the development of the wireless music market.

In the vast number of songs copyright library, so that users most quickly find the song to download to become the first problem! This time the search became the core application, which is why Baidu became the leader of the digital music industry, but not which one of the record company reasons.

Search is the core application of wireless music, it is necessary to do a set of search system.

Search is not only an important application of the Internet, but also the core application of online music, as well as the core application of wireless music. I have experienced love trusted company's wireless music platform, through the mobile phone a few simple steps to complete the download, no need to bother to find. So it is necessary to do a set of convenient wireless music search system.

The future mode of wireless music from the development Law of digital music

What will the future development of wireless music be like? Let's take a look at the history of traditional music, and find out the rules to see the future of wireless music.

Music began to rise from the very beginning of the original tribe, to the later theater, and then to the record, radio, and television (MV and concert), the spread of the increasingly popular development of the public. Users focus only on music, to the emergence of groupies, to focus on music-related content. Record from the earliest black plastic cover, to tape only with a cover, the back is the lyrics, and then to the current record in addition to the cover, add a stack of photo and Lyrics page, and then attach a poster. Music develops from a single service form to a variety of service forms.

Internet music is also along this footprint in the development. The earliest music audio-visual or download site, are heard or downloaded after the walk away; to later too the wheat field proposed to "too Happy Fish" digital sales increase the added value of songs, such as lyrics display, electronic version cover and photo. Baidu MP3 try to hear now also began to provide synchronized lyrics. This is not the best service, now abroad and more recommended to share the music model. Like Pandora, last. FM and other websites. The website system will analyze the user behavior, intelligently to recommend the type of song that the user likes, and has the web2.0 mode to provide the music sharing and the making friends function and so on.

Now let's take a look at wireless music and it's going to be the trend. Wireless music will never be the same as now, download, leave on the completion of services, before we have been limited to the fixed thinking, and feel that wireless music is to find songs, download, leave. We all regard music as a fast consumer goods to sell, this is a typical product (song) as the center of the primary model, and in fact, the real service to the user needs as the center, only people-oriented, can develop a variety of products outside the profit model, the wireless music market bigger.

Now wireless music is a typical initial stage, in any industry in the initial stage is this-the initial product-centric, product services form a single. But it also shows that this is a sunrise industry.

Wireless music also needs to meet a person's comprehensive needs, in addition to listening to the song itself, the user also needs to understand the background of the song, ranking situation, the singer's situation, and even I listen to the song when I also want to know who and I also listen to this song, I can and this interest in similar people send a text message exchange, become friends. There is the same as "Pandora" to develop a set of intelligent analysis System, analysis of user preferences, recommend a series of similar songs, the formation of related consumption, increase the number of users of the song. Amazon relies on the evaluation system for its "20% increase in book sales", so it is necessary to develop a recommendation system on the wireless music platform.

Now the product form of wireless music is also very single, limited to the ring tone, IVR, music downloads and other limited, in fact, there are more forms have not developed. For example, the use of music and Friends Club and SMS monthly business together, as well as for Friends song send songs (this is the biggest profit of QQ music business), and so on.

Case 3:musicstrands website is a music referral and sharing site that offers three solutions for desktops, networks and wireless. Mobile phone solutions are among the most innovative and critical. Musicstrands and mobile phone operators are closely combined, mainly reflected in the following lines: 1. Build mobile community; 2. Help end users manage music entries; 3. Personalized music broadcasts. These "Discovery Music" communities and tools, which are built on mobile phones, provide users with a potentially promising function and a new profit point for operators.

In addition, the recommendation and discovery of music technology also provides musicstrands with many lucrative opportunities, such as helping manufacturers create smarter phones or MP3 devices that add value to these companies through the music community.

Case 4: Ericsson's application solution allows users to find all the content associated with the song through a bit of access; In addition personalization is a very important aspect, users can personalize their own browsing page, in the customized page can see their real favorite content. Napster specializes in programs that support features such as recommending singers, best songs and news on the day. Napster Mobile has a powerful recommendation engine that can be used to recommend content based on individual music preferences for each consumer.

Case 5: Love the credibility of the management song, the nature of the song according to the singer, the copyright of the company, the region, the type of music, etc., users can use any information they want to search out.

Love is believed to advocate is when you find a song, users should not feel that the Internet, can also be random, as well as management software, according to the singer name, song name can quickly search for the songs needed. and support users to listen first, after purchase.

There is also the user's music sharing, the love is believable lets the user let this first share with the friend, through Bluetooth, data cable, network, or share, this song to share with colleagues, after he got this song want to listen to this song only two ways to listen immediately, first you for him to buy the song, the second can listen to 30 seconds, if you like this song, We will remind him that this song needs a yuan, it is not necessary to buy this song, if you need to buy, because your song has been transmitted, this song does not even need to download, only need to send a key to open it can be appreciated.

In fact, these are still far from enough, we have to develop more user-friendly services. For example, the fourth generation of Baidu-promoted search applied to wireless music search. In short, the big wireless music market requires operators or equipment solutions to professional fine marketing, and integrated industrial chain parties, and provide comprehensive solutions.