VisionMobile: Mobile Platform Ecosystem Conflict report (11) Chapter C:brew MP

The earliest brew platform was launched in September 2001 and is mainly used by CDMA mobile operators in the United States.

The brew platform consists of an application runtime environment and one end-to-end software publishing system. Allow developers and mobile operators to publish apps to brew phones and monetize them. Brew is a binary Runtime environment for wireless abbreviation.

The platform is developed and fully owned by Qualcomm. Qualcomm has service platforms, content download facilities, content providers and content partners.

Brew MP is the latest evolution of the Qualcomm private application platform, announced in January 2010 and formally replaced Brew, which is currently in maintenance mode. The BREWMP1.0 SDK is available in July 2010.

In March 2010, HTC announced its budget for the Brew MP smartphone. In July 2010, VerizonWireless reiterated its commitment to brew and brew MP.

According to Qualcomm, Brew publishers and developers earn more than the $1B mark in 2007 years. BREWMP development is supported by several Qualcomm software teams, with an estimated total number of 400-500.

In October 2010, Qualcomm acquired Iskoot,iskoot expertise in mobile access Internet services, such as social networking, consumer email and IM products, and is expected to integrate Iskoot technology into the brew MP to enhance the platform's Internet service capabilities.

positioning

Brew offers a vertically integrated solution for the development, release and monetization of applications based on Qualcomm Chip handsets, including compatible chips, device operating environments, application delivery servers (including application catalogs, application approvals, and authorization services). Solutions for feature phones and low-end smartphones. Extensive chip support, from single-core processors (MSM6XXX series, baseband chips) to dual-core processing (MSM7XXX,AP+BP) chips, to high-performance qsd8xxx Snapdragon chips (Soc combines industry-leading 3g/ 4G Mobile broadband technology and Qualcomm's own arm-based microprocessor cores, powerful multimedia capabilities, 3D graphics capabilities and GPS engines.

In June 2011, the sales price for the brew-based INQ Chat 3G mobile phone sold in the United States was $162. The high-end HTC Freestyle Price is $399.99.

Both brew and brew MP are indirect monetization by driving high-pass chip sales and enhancing competitiveness. For Qualcomm chips, brew and brew MP are licensed free of charge.

Eco-System Adoption

As of October 2011, Qualcomm reported that more than 70 device OEMs produced more than 1400 brew-enabled handsets, including Htc,zte,lg, Samsung, Inq Mobile and Pantech, reporting more than 250M of brew phones worldwide.

Brew mobile phones can run third-party apps and access a ready-to-use directory. According to Qualcomm, there are about 18,000 brew applications in the first quarter of 2010, excluding bell tones and screensavers.

Brew tradition is strong in the United States, followed by Latin America, China, India and Asia-Pacific. As of June 2010, more than 45 mobile operators worldwide are providing support for brew products, according to Qualcomm.

The brew operator ecosystem was originally built around CDMA operators, but Qualcomm also actively promoted gsm/umst operators, albeit with limited success. At/T released a series of brew-based phones for SMS, such as HTC Freestyle (launched in February 2011) and Pantech Pursuit II (launched in July 2011)

In June 2010, Qualcomm reported a total of over $3 billion in revenue for the past 9 years. This is largely due to software companies, although brew is not suitable for small, independent developers.

Overall, developers are dissatisfied with the total cost of the brew application to market. These costs include the cost of getting the SDK and related developer tools, and the cost of the App store tests and submissions that Qualcomm owns. In our 2011-year developer Economics study, brew developers have 28% plans to abandon the platform.

Each application must be more than two acceptance procedures, strict Qualcomm certification and operator certification, operator certification has different needs.

Complex and expensive certification processes are considered an advantage by the software companies that have entered. Testing and development costs are a huge hurdle for low-cost and time-limited developers, resulting in reduced market dilution.

At/T's Brew program is trying to challenge this, reducing the cost of certification, from $ to $, and claiming to halve the time it takes to market the app.

Brew applications are available through the Brew Delivery system (BDS), which provides the choice of carriers and Qualcomm releases. The Brew Management Service is supervised by Qualcomm, which provides the shared directory to the operator without any dedicated staff for the brew service.

Check the information and explain. Qualcomm provides BDS systems, BDS is primarily a brew download control center operated by the operator. The left side of the figure is managed by Qualcomm and the operator on the right. Applications need to pass the application test (Trust BREW), and after the application certification system, you can enter the BREW application management system. The previous two times may be the two certifications stated in the report. The Application Management System associates the application with the carrier's information, such as the operator's advertising server, the expense system, and so on. Users can access the app list through the operator's portal and pay through the carrier billing system. There is a settlement between Qualcomm and the carrier. There are settlements between Qualcomm and brew developers. Further, you can read http://blog.csdn.net/lusonglin3g/article/details/4501816

Technical Basics

The brew platform is based on a private Qualcomm operating system, called AMSS or Rex. Middleware contains APIs for connections, databases, languages, media, networking, security, telephony, and the UI. Brew provides UI artifacts, but does not itself contain the UI.

Brew is primarily for feature phones and low-end smartphones, and cannot be applied directly to other device types such as tablets and connected TVs.

Brew itself does not provide embedded applications, which need to be developed or licensed separately by the handset maker. For example, Opera Web browser is preinstalled on the platform, but not part of the platform.

Brew third-party apps are discovered through the operator's branded operator store or the client on the device (depending on the device model).

Most of the brew applications are developed in C/D + +, although Java and flashlite can be well supported.

Opinion

Developed brew, Qualcomm aims to improve chip design sales and enhance competitiveness, especially for low-priced chip competitors such as MediaTek.

With the launch of the platform (BREW MP) version, Qualcomm has improved its completeness to reduce the time to market and reduce the development cost of the brew MP design. It works with third-party vendors to pre-integrate additional software components, such as Web browsers, messaging software, and navigation solutions, and currently has more than 25 third-party partners in the company.

Although brew equipment is still being sold, indications from OEMs and operators indicate that the platform is nearing its deadline. The main advantage of brew is that it can run on low-priced chips. This advantage becomes less important as "smart" devices are increasingly using the touchscreen UI, as the cost of large display touchscreens is more significant in the BOM (bill of materials).

In addition, Qualcomm has not been able to keep this more than 10-year-old platform up-to-speed, improve certification efficiency, and comply with Apple,google and Microsoft's market standards. As a result, the Brew MP platform was decadent last year in terms of developer orientation and OEM adoption.

Since Android's Windows Phone 7 is more effective than brew in driving Qualcomm chip sales, we expect Qualcomm to halt the development of the brew platform.

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