Voice-over-stream app software system why is it so hot? What does the problem reflect?

vibrato began to fire in the second half of last year, the search index of this year's spring festival soared, surpassing competing goods. Do not underestimate the 15s time, it is because it is short enough, and the content of "magic" (such as the previous fire of the finger dance, karma is a bitch and other topics), so that users can go back and forth a few times or even dozens of times, in the process if you can implant brand propaganda information, Is enough to impress the user in his mind.

and now we live fast, fragmented time is many, the fast rhythm of the sound of the function can be very good to display the role of the product, such as the title of the Ugly toys, suggest to search, very brainwashed and peculiar, once the vibrato big V share instant detonating attention.

Here are a few points to understand, to mention:

1, from the app itself, now the flow of vibrato is really very large, a video point like millions, traffic so large, even if the conversion rate is small, still can generate a large number of transactions

2, from the chattering user to see, I see the data is 20~29岁 of the user account is very large, this part of the crowd has a very strong desire and ability to consume

3, the social currency of chattering, although a lot of people scoff at chattering, but can not deny that vibrato can also indeed be issued a wave of social money, buy these same products, can let know the person instantly produce identity, feel similar to "King cover the Tiger, chicken stew mushroom" such a signal

Vibrato these magical and non-beating gadgets add joy to a busy, dull life. Can in the leisure time haha a smile is really rare. To the modern entertainment scarce pain point.

Also suddenly feel the manufacturers to find innovative and customized new profit outlet, the online explosion point brought by the manufacturers of endless production, from this piece to see is good. Perhaps the downside is the copyright issue now being advocated.

Personal Understanding:

First: Flow, the flow of a small conversion rate, the deal is also a lot.

Second:20~29岁 play vibrato, the characteristics of the user community "rich, do not need to feed the family, do not want to buy a car to buy a house or a car has a room", their money is used to spend.

Third: Now people buy interesting things is what this thing brings to them, why do people play vibrato (link?). ), the value of self-expression? In fact, most people are in order to retain this good time, like a tourist photo or have a lot of different points of entry, so that the product was given, the label, like we and girlfriend (boyfriend) out to play, bought engraved commemorative mark the same.

live video is changing the world and everyone can't escape The first 1 cases: a net red, how in 1 hours, the sale of 10,000 unit price of 1500 yuan of the chopping board? A friend of mine, Akon. Early on all kinds of TV station to teach people to cook, and later on the network she became KOL (Key Opinion leader), net red, do also teach us how to cook, have a lot of fans. One day she suddenly thought: can teach everyone to cook, the kitchen with tools, pots, chopping board and other good things to share with fans? How much energy does an individual have when riding the Internet? One day she decided to sell a product.--3 Block chopping board, is the kitchen of the chop, cut, raw and cooked separate 3 pieces of chopping board. In our generation (70后), the mind should be dozens of pieces of money, a little more than 100 dollars, but her three pieces of the chopping board finally sold 1500 yuan. I am such a price-insensitive person, then the first reaction is why so expensive? She quickly persuaded me that her reason: in the field of consumption, to be able to directly reach your inner anxiety is the most able to get your pocket.

Therefore, whether it is Live Sports, or live music shows, or live with a commercial broadcast have their own stable audience. at the same time, in order to occupy the game and video two markets, creating a new wave of the broadcast era, the current broadcast industry is the most fire live mode. at present, in order to help the vast number of small and medium-sized e-commerce platform and enterprises to seize the live million-level fan marketing bonus,Bugu live streaming mobile live streaming source system, to help you quickly realize "Live +", catch the most fire new mode of live

Voice-over-stream app software system why is it so hot? What does the problem reflect?