Wake up. Search engine anti-cheating era has come

Chivalrous faction Seoer Lian Zichao observation found that Baidu search engine from the beginning of May 23, the keyword search results page in the page sort of a lot of turbulence, there are a large number of sites appear home index was deleted and even the whole station page index was emptied. Last month again appeared the so-called 6.22, 6.28 large-scale site was down the right event, still in the "Baidu Change Library", "Niang to MC", "Baidu Kill Seoer" and other reasons for self comfort? Wake up, search engine anti-cheating ERA has come! Let me lead everyone from Baidu official notice to see the truth of the situation.

　　

Wake up, search engine anti-cheating ERA has come!

In fact, these problems Baidu Web search team in Baidu Webmaster Community early warning type of friendship tips, the earliest in the Baidu Webmaster Community Administrator account caoli456 in 2012-5-23 13:36:24 released the "Baidu will improve the quality of news stations to show, to deal with the low quality news station" a article, For the webmaster constantly spit groove and speculation, Baidu Web search team members Lee on July 2 after 14 o'clock use Baidu Webmaster Community Administrator account Lee in the Baidu Zone bulletin board issued "for the low quality of the site measures have been effective" a article on all recent sites in Baidu search in the exception of the problem, In particular, the 6.22 and 6.28 events were publicly described. The main thrust of the post content is as follows:

"In order to enhance the search experience of Baidu users, the healthy development of the Internet ecosystem, we have recently updated some of the anti-cheating strategy and characteristics, these strategies in the evening of June 21 gradually effective." This update for the low quality site in search results show more of the situation was controlled; low-quality site refers to: No original, or pseudo original (very little original content, a lot of content or machine generated/modified content); This site is not designed for end users, but only to get traffic from the search engine. ”

Stationmaster people should begin to realize at this time the low quality content as well as garbage site captive law no longer meet the needs of users, search engine is based on user search experience as the core of the product, a search engine can not meet the needs of users is not a good search engine!

Baidu search engine also clear its position: "To provide users with high-quality results, to ensure the healthy development of the Internet ecosystem, so we encourage original quality content (meaning more flow returns), for cheating/low quality content will not be tolerated." We'll keep updating the entire sorting system to make sure it stands right. ”

Lee released the post finally to "Baidu Web search anti-cheating team" signature, at the same time mentioned in a paragraph of "This update is a series of projects, after the Baidu anti-cheating strategy and data major updates, will be through the Webmaster Platform bulletin;" "This means that the events of these days are just the beginning of the" Baidu Earthquake ", the search engine anti-cheating era has come quietly! Hope webmaster friends to reflect on their own, and do not spit on the search engine, do these meaningless things are not better than immediately to their own site positioning, Reflect on whether they should be in the interests of the user experience at the same time, really do search engine and SEO personnel to grow together!

This article by the chivalrous faction Seoer Lian Zichao according to the search engine newest dynamic analysis creation, the original address http://www.lianzichao.com/seodt/se-cheat-blocking, please respect the author fruit, if needs to reprint the trouble to retain the article source!