Wang Baosen: Free Gift of A5 member's email marketing strategy

2011.10.13 Day 14:53 P.M. is doing things Wang Baosen www.wangbaochen.com saw a small window from Tencent QQ group hint message, at that time in a short 2.3 seconds immediately attracted my eyes-free to give A5 members.

As shown above: You can see this article on the free A5 members of the QQ group Mail sent at 14:52 P.M., can arouse my strong interest is the message title, expressed meaning, I believe that admin5 webmaster web site or SEO friends should say all know, Webmaster Network There is a forum for this forum although can apply for free, but if you want to post, message, must be authenticated before you can use, each account A5 Forum certification fee is 10 Yuan, Baosen last August know that there is such a A5 forum, because the certification fee 10 yuan so has not been used, Believe that a lot of webmaster see this group of mail will also heartbeat, and click to see detailed information, point open after careful observation of the detailed flow of my thoughts led to another issue-mail marketing, Wang Baosen today and everyone to understand the group mail marketing three elements:

1. The value embodiment of the mail marketing

So first of all, we have to understand the value of the mail marketing, the domestic mailbox use rate is the most I am not too clear is that, we talk about Tencent's mailbox, Tencent last year to promote QQ at the same time more than 100 million online. Tencent's mailbox distinguishes some mailboxes from other portal sites, into some of their own ancillary products, QQ group mail, drifting bottles, QQ group is like a miniature chat room, classified as a different small circle, imagine if you have 100 QQ group, and these QQ group mail function is open, Even if there are only 100 people in a group, it adds up to 10,000 people ... You send the content of this 10,000 people only 3 levels see that there are 3000, 3000 people in the filter has 1800 people click on that is not a small flow, and Tencent's Drift bottle to believe that many people know, and also use this QQ mailbox to provide anonymous confide tools, This tool can greatly promote the use of Tencent mailbox number of people. There are star movies and other extras (big sites do is the user experience), from here it is not difficult to see the value of Tencent mailbox marketing is very large.

2. Mail marketing title is very important

e-mail marketing can not only be a corresponding resource platform, when we are making marketing, we must first choose a good content, then with content, we also have a enough to attract others to watch the title (the former title party is entirely by a title to attract thousands of users to visit, Of course, most of the title party is not substantive content, users click into a kind of being fooled feeling. Wang Baosen Here is not very recommended that you use this way to do email marketing. A quality article is the number of visits should be said first depends on the title of the article is able to attract users to click the product, the common way of writing the title: News-style, narrative, interrogative, suspense type of these four ways.

3. Mail marketing content is important to users

Have enough to attract the user's title, then the user to see is the content, we are here to see the friend sent the free A5 members of the website address, I opened later found to be a blog form of the site, above the main meaning is that you can leave a message in the article, Message to achieve a certain number of users to give the benefits of free A5 members, of course, I believe that for some business model of the site this cost can be affordable.

Wang Baosen Summary: web2.0 and other New media marketing is a successful webmaster must use one of the ways, today's story of some of these things worth our thinking, if the use of appropriate to attract tens of thousands of visits or improve the conversion rate of the site is very helpful.

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