Wang Quan: Talk about the choice of keywords should be eclectic

In our process of optimization, one of the most critical processes is the choice of keywords. Because the choice of keywords will affect the optimization process and results. and Wang Quan found that today many seoer are simply adhere to the relevant industry in several popular keywords and then ranked competition, the result is often difficult to achieve results. So what's the problem? Are there any key words that can make us more effective? The answer is very simple, that is the choice of keywords should follow the user's habit to go, but also to eclectic.

So how do our keywords follow the user's usage habits? We all know that our target users are influenced by their daily speaking habits, local dialects, educational attainment, speed of typing, and so on, when using keywords. The following author will use a case to analyze the impact of these factors.

One: The dialect of the place. For example, we would like to find a word: "SEO training which good." In the domestic use of different dialects, may be our target users will be different keywords, such as Shanghai people may use "SEO training which is good," Beijing people use "which one of the SEO training good", and so on. Because the local dialect, the language use situation is different, our keyword choice also should make the appropriate adjustment.

Second: typing habits. Personal typing habits can also affect the difference in search terms. For example, search for "Wang Quan" This word, some people may not switch good input method, may be directly into the "Wangkuan" to search. Do not say that some of the less-typed target users, even some of us often typing the content of the webmaster is likely to occur this situation.

Third: the appearance of typos. In addition to the typing habits mentioned above, the longer we have problems is the emergence of typos. This we give a keyword for example, we know that QQ has a service for "QQ Drill Emperor", its search volume is also very large, but if our team this service is not very understanding, you may enter the "QQ drill yellow", as shown in the following figure, we can see this error word is still a certain amount of traffic every day. Because this kind of word has few opponents to do, so we reasonable use this kind of word, often can obtain good effect.

　　

So compared to the industry people's keywords, this kind of keyword has what aspect superiority?

Access to more accurate users: If our keyword is a wide range of words, then the person searching for it is not necessarily a customer, and most of them are peers or other unrelated people, which I believe many seoer have understood. For example, many SEO in the optimization of their own blog when all like to choose "Place name +seo", and this kind of keyword if you have done you will find that although there is a certain amount of index, but there is no real traffic, the index is generally from peer search, and will not give our site to bring actual traffic. However, if the above 3 in accordance with the user's habit to find the keyword, then the search for its people are often related products or the service has a strong demand for enterprises or individuals, search purposes will be more clear.

SEO success rate is high: this kind of keyword life needless to say little, in search results, some words may not match the information competition, then with your current optimization of the main keyword, optimization of this kind of keyword is usually very small, even more difficult than the general long tail keyword is less difficulty.

Summarize

Perhaps now seoer friends have this kind of feeling, do keyword optimization ranking that is more and more difficult, this is mainly because of the current site too much competition, cheating methods, cheating software rampage, optimization of the industry and so on competition. So if you want to keep the development trend in SEO this industry need eclectic, especially in the choice of keyword. I hope this article for everyone in the choice of key words to help. This article by Wang Kuan http://blog.tuteng8.cn/original, reprint please retain the source.