Wang Kejiang: Visit Lin Xi ge Soft Wen Lecture interview summary

One, thank you words

Thank the Lin platform to give the opportunity, thanks to the lonely small Dream team, thanks to fat introduced me and small dream, thanks to the tea House Li Yuchen, and finally thanked all the friends who visited Lin 25th.

Second, the soft Wen marketing question and answer share

1, share the editing of the three categories: in-station editing, outside the station editor

In-station editing is based on the nature of the site to write the station article, outside the station editor summed up as a soft writer

2. Editorial principles of writing

In line with the user's reading habits, edit the user-friendly articles, solve the problem of search engine page duplication, consider the social impact of the article.

3, three ways to edit

Light processing, deep processing, article rewriting

Light processing is the editor to the user-friendly article collection, and then summed up the main idea of the article, so that the text of the relative, in line with the interests of users reading.

Deep processing is the editorial summary of the article, and then the article processing, editing a user interest and read the article.

Article rewriting is to the content of the article involved enough to understand, according to the actual situation summed up, so that the article editing clear, easy to read, so that the article to reach the reader's best interests.

4, why soft wen is the backbone of the Internet

The network platform is equivalent to our opening a company in the Internet, to the company has a very good development, we must grasp the quality of products, that is, we say that the article, the article is the only way we can retain the source of readers, the article is our only ability to meet the search engine to catch the standard, in the long-term, Sooner or later, good articles will be discovered by readers, that is, the glow of gold is a matter of sooner or later.

Third, the soft Wen and Baidu Chinese participle encyclopedia relations

　　

1, the relationship between the article and Baidu Encyclopedia

The title of the article is equivalent to the title of Baidu Encyclopedia

The beginning of the article is equivalent to Baidu Encyclopedia business card

The outline of the article is equivalent to the category of Baidu Encyclopedia

The end of the article is equivalent to Baidu Encyclopedia footer

2, Soft Wen and Baidu Chinese word segmentation relationship

The title of the article and the end of the equivalent of Baidu Chinese word segmentation algorithm is extended, but also our extended long tail keyword The most advantageous way, only the article keyword dive to increase the density of keywords, change the frequency of keywords, so as to avoid the internet on the duplication of articles. Learn Baidu Chinese participle, to understand the departure of the SEO article model will make your article more unique

Copyright: This article by the departure SEO, Mr. Wang Kejiang summed up, copyright http://www.qcsem.com