Wang Qiang: the choice of keyword of SEO

The purpose of a website SEO is to optimize the target keyword, so as to get a good ranking and the intention of the search flow, so the target keyword positioning and selection is particularly important. Choose the right keyword is also SEO staff the most skillful link, only the right choice of keywords, to guide the site into the correct direction of SEO. At the same time, the positioning of the keyword also determines the content of the site planning, link structure, outside the chain construction and other follow-up work.

I. Content relevance of keyword selection

Site target keyword positioning must be relevant to the content of the site. A lot of webmaster may exist a misunderstanding, that is, the site is piling up a lot of keywords or a lot of irrelevant keywords, from the current SEO to a large number of keyword piling and irrelevant keywords are not good rankings, and even through unrelated keywords to get a part of the flow, In fact, this part of the flow is not the target traffic, so the value is not high.

Second, the keyword competition is small, search more times

The most searched keywords are definitely the best keywords, but for us is not necessarily the best keyword, those popular keywords, although the number of searches for more traffic, but they are basically the portal or industry areas to occupy the major stations, you do not expect one day to the station from the search engine to squeeze down, First of all, aside from the resources, your history should not have it long. Therefore, as far as possible to select those competitive small search volume relatively large keywords, keyword selection analysis can use Google keyword tools, Baidu index and other tools. Based on the number of searches and the degree of competition to determine the effectiveness of the keyword.

Third, the main keyword positioning range to be accurate

Site main keyword positioning is too broad. Although a broader keyword has a larger search volume and flow, but relatively competitive and more expensive, and a wide range of keyword user search goals and objectives are relatively vague, commercial value will naturally be relatively low. Of course, keyword positioning can not be too narrow, too narrow the key words, although the competition is small and easy to rank but small search or basically no one search that also has no effect.

Iv. business value of key words

The commercial value of the key words is particularly important to the electronic commerce website. For example, some keywords in the disclosure of demand information, purchase will, such as "Soy Milk machine Price", "Soy Milk machine purchase" and so on. Although the search volume of these words is relatively small or small, but the user's search intention is clear, so the commercial value is relatively high. Of course, this kind of keyword is not suitable as the main keyword, usually as a long tail keyword more appropriate.

This article starts: Wang Qiang blog (http://www.68ttt.com) Welcome reprint!