Wang Tong: Special website Research (iii) John Sound Network

Do you know that Dao Lang's first snow 2002 album was originally from a music site?

Do you know the east to the "Don't say your tears don't matter" is from that music website promotion?

Do you know how Tang's "Lilac" is fast on the Internet?

Do you know that Xiao Ming's online musical "Love You is a mistake" from that site out of it?

This website is the John Voice network of the John Sound Studio

China's music web site, said to have more than 6,000, it can be said that the intensity of competition is currently the most intense site of various industries? In so many music websites, want to stand out in such fierce competition, especially need to have characteristics, more important is, how to promote their own characteristics out! Today to study a website with you: John Sound network.

In this website research article, you can learn the following pieces of important experience:

1. Site Positioning strategy

2. The Domain name analysis method

3. Methods of Word-of-mouth Marketing

4. How to personalize Web pages

5. The promotion of the music website

I. Site Positioning analysis

At present, the main content and services are: original music, music, music, new power, pop music, music blog, mobile music, music forum and so on. and positioning itself as the Chinese original music portal.

John Voice Network This positioning is very good, he and original music as a breakthrough, so suddenly his competitors from tens of thousands to reduce to a few. Why do you say that? Because although the current music site is very much, but the original music site is very small, do a good job less. Don't believe you can go to search engine to check.

The advantages of such positioning are so great that they are not nearly as competitive as they are, and all of a sudden, thousands of competitors are turned into partners.

Because there are very few original music sites, John can put their focus on the original music, so through their own brand, will produce a lot of original music, and then the content of these original music to provide other music sites.

That is, the voice of the network to its own positioning into a production of original music, the promotion of original music platform.

Wang Tong site positioning concept: Malicious competition is a silly thing, that will make you tired. When you enter an industry, if the industry is very competitive, you need to analyze their common needs, and then you put the main focus on this small piece, and try to do well. Then cooperate with them so that you will be able to effectively avoid competition and gain greater market access.

Second, the website domain name analysis:

At present, the main domain name of the music network is: www.musichy.com Vice domain name is www.hanyin.com
The domain name analysis should be considered from the following three aspects:
1, the domain name of the John Sound
2, domain name is easy to remember
3, the domain name is easy to enter

Primary Domain name meaning analysis:
Use the phrase combination form: Music + hy
Music is a musical meaning.
and Hy is "John Sound" two words of the acronym for the first letter of Hanyu Pinyin
The combination of English and Chinese phonetic Alphabet is not a good combination of methods
Primary domain name is easy to remember analysis:
Target User Group analysis: Music website target user Group for teenagers, this group of teenagers knowledge level is not high, for English difficult to remember, although music is a commonly used English words, but relatively long, but also with Chinese phrase first letter combination, further improve the memory difficulty.

Primary domain name is easy to enter analysis:
The prefix is a total of 7 letters, generally speaking, more than 6 letters are difficult to remember and input. And this alphabetical combination of order input is very uncomfortable.

Analysis of the meaning of Deputy domain name:
Hanyin for the whole spelling of John Sound, more meaningful.

Sub-domain name easy to record analysis
Chinese whole spelling, easier to remember

Whether the vice domain name is easy to input analysis
Hanyin This combination with only 3 fingers to complete the input, and the 1th, 3, 4, 6 letters are the most commonly used in the right hand index finger input, very handy, very convenient.

So it is strongly recommended that the main domain name of the music network with www.hanyin.com
Do not mix two domain names at the same time, so easy to be used by search engines as a mirror site to dispose of. You can transfer the secondary domain name directly to the main domain name.

Three, John Sound Network promotion Strategy analysis:

Although the network has successfully launched many Internet singers, but its own current traffic is not big. So it belongs to the kind of website that has the characteristic but does not have its own characteristic promotion. Here is the example of John Sound Network, we analyze the promotion of music website.

The promotion of the music website mainly comes from three kinds of ways:
1, Word-of-mouth Promotion
2, search engine promotion
3, navigation website landing

Then we will stand in these two marketing angle to analyze the John Sound network.

Several basic conditions of Word-of-mouth marketing:

Does the content of the website have the characteristic?

Does the L feature show up through design?

is the website design humanized?

is the name of the website easy to remember and spread?

L The domain name of the website is easy to remember and spread?

L The opening speed of the website is fast?

Does the website imply user's word of mouth propaganda in reasonable place?

Through the analysis of the above 7 conditions, the results are as follows:

The location and content of John's voice network are very distinctive.

The characteristics of John Sound network through the design performance is very general.
If you can design to let users come up, feel and other music site style is different, it will be easier to impress users.

The humanized design of John Sound Network is very general