Watercress Commodity Shopping guide: watercress Electric Business Shopping guide page test

Article Description: to the open beta-bean in the Product Shopping guide page after testing some feelings. From the results of the overall test, although the prototype of the commodity Shopping guide has been formed, but watercress to be in the field of electrical business, the road ahead to go a long way. After all, this is only watercress use of commodity shopping guide to enter the field of the first step of the electric business, let us sit and watch the follow-up action Bar.

10 days ago, watercress sent a system mail, inviting some users to participate in watercress new products "Everyone talk about the goods" test. After the previous appearance of the sharing of the product page, watercress finally in the field of electric power to further try to launch the Electronic Business Guide form of the plate. As one of the invited users to enter the test page experience a Watercress merchandise shopping guide. Although currently not officially open to all users, but through the test page has been able to see the prototype of the Watercress Commodity shopping guide.

So what is the effect of this trial in the field of electric business in watercress? Let's take a look below.

Commodity "light" shopping Guide

The above picture is "the goods that everybody talks about" page, overall is more concise. Top is divided into "Browse discovery", "dynamic" and "My Product homepage" three sections. The "Browse Discovery" section shows all the items that you share, are divided into ten categories: "All", "home groceries", "Geek", "Her", "Design Sense", "small Feelings", "digital Products", "Outdoor Sports", "Beauty care" and "cargo."

Below the category for the Product Display section, the product picture above shows the user's comments on the product; the product's right side is the name of the commodity and the price is marked; below the picture is a "like" and "respond" button for users to interact with the items they share. The right side of the entire page is currently left blank, and no other page element is set. As the current Product Shopping guide page is still in the testing phase, watercress to ensure the quality of sharing content, only to propose to join the user sharing experience to open the right to share goods.

Enter the Product Details page, the page element is still not much, the overall style is more concise. Product picture right is the name of the product and Like button, click to Buy button can link to the product purchase page. After testing found that the current user to share the purchase of the link is basically concentrated in Taobao, Jingdong and Amazon and other sites, there are also a small number of foreign shopping sites. Below the product picture is the user to the product introduction message area, may click the Response button to leave a message in this page. The lower part of the page for the detailed picture of the product, the number of pictures is not fixed, does not contain further product evaluation information. The right side of the page lists the other product shares of this user and the content that other users share with the product.

The "dynamic" section at the top of the page is the sharing dynamics of the user's neighbor, if there is no neighbor, then this page is a blank state. After entering the "My Product Home page", the page shows all the items I like, and can also switch to my experience page to view my product experience. On the right side of the page is a list of items that other users like.

From the current test page published, watercress This launch of the "people talk about the goods" should be a lightweight shopping guide page. The overall style of the page is more refreshing, the share of the merchandise does not contain too much details of the goods and details, there is no detailed product evaluation content, the price and quality of goods to emphasize the element is very weak, basically can be regarded as a not fully formed commodity "light" shopping guide. Although still in the testing phase, but the prototype of the Watercress Commodity Shopping guide has been formed. and other types of merchandise shopping guide site, watercress's Merchandise Shopping guide page is still slightly shabby. While this may be partly due to the UGC restrictions, can not well guarantee the user to create the quality of information, but comprehensive merchandise shopping guide page's overall function as well as other similar shopping site style, watercress can still be in some aspects of more thinking, further adjust the commodity shopping guide This has the function of the property of the electric quotient.

How to go down

On the watercress "people talk about the goods" carried out a simple test, feeling watercress in this function above there are a lot of places to consider. For a preliminary discussion of the field of electric business watercress, a UGC-oriented website How to be a piece of the electricity business in the field of a cup of soup is a serious problem, and watercress is also clearly in the exploratory test stage. UGC to the commodity shopping guide has how the positive influence, at the same time in which aspect has the restriction to its function, these questions all need to study carefully. At the same time, Watercress's web site style and the main user group will also be able to produce a shopping guide function can not be overlooked impact. Here are some individuals who think watercress needs to be weighed during the testing process.

Product detailed evaluation

After entering the Product Details page, we will notice that there is no detailed evaluation of the product on the page, at the same time the relevant pictures of the merchandise are relatively few, some of the details of the product page only a picture of the merchandise, can not fully display the full picture or characteristics of the goods. This question can be considered in two ways.

First of all, from the point of view of UGC, because the user's level is uneven, can not require each share of the goods have detailed product evaluation content. To pass the rigid stipulation to limit the user must complete a fixed standard commodity evaluation information, to some extent violates the UGC website The purpose, has carried on the excessive unreasonable limit to the user. At the same time, so that users can not be a quick and convenient way to share goods, the enthusiasm of users to share is a blow.

Second, from the site style, watercress do the commodity shopping guide whether it is necessary to ensure that each commodity has a detailed evaluation information is also to be discussed, after all, the user to the Watercress browsing products will not be worth to buy this question has a strong curiosity. "Just simply browsing to see if there's anything I like" is probably what most users are holding.

It can be explained by "What is worth buying" in the issue of detailed product evaluation. Most of the products on this site have very detailed product reviews, including pictures of various products and related videos. The way the site completes these reviews is to recruit interested users into the site's user base to select the right product and to write a product review, at the same time for each product evaluation has an audit system, so as to ensure that the site for each of the recommended products have a complete product evaluation information. Although this model is suitable for this site, it does not apply to watercress.

Almost all of the Douban station is created by users based on their preferences and interests, and even in the case of a shopping guide, it is not possible to add such an employment mechanism similar to that of the author. Therefore, it is not easy to consider whether it is necessary to add a bit of detailed product evaluation content to each product detail page. However, it is possible to limit the number of pictures that users upload or at least to add suggestive statements to guide users.

Search function

Throughout the testing process, "Everyone talking about the product" in any one of the pages did not appear in the search box, that is, the current shopping guide page does not support the search function. Since this feature is still in beta, it is still possible to add the search function after the formal release, so it is not too much of a struggle to set the search box. The question of whether or not the search function should be added is worth discussing, and I want to look at it more appropriately from the perspective of the user's psychology.

Enter the shopping guide website or the website's Shopping guide page to browse the user's psychology basically can classify into two kinds. The first category of users to browse the contents of the shopping guide has a clear purpose. This purpose can be to discover the value of goods that are being discounted or have a promotional activity, the so-called "price-driven", or to find a particular product or a particular product, and hope to be able to go to other users have been visited by trusted businesses to buy, that is, the so-called "quality-driven."

This type of user with a clear purpose after entering the shopping guide page, there will be a direct search for their favorite category or a product demand, so for this type of users, shopping guide page in the search box is necessary to exist. For such users of the "price-driven" users, the shopping guide page should also consider adding a similar "special merchandise" category, or in the product of each separate classification page in order to provide a discount size of the function.

The second type of user browsing the commodity Shopping Guide website or page, and there is no clear purpose. This kind of user enters the shopping guide website not to be "the price drive" or "The quality Drive" the influence, does not deliberately seek the price to be low or the quality is good the specific commodity. By contrast, such users are more likely to find new things in the attitude of browsing the shopping guide page, they simply want to be able to find in the shopping guide page to attract their own fresh goods, or want to find and their preferences similar users and further interaction with such users. For such users, the presence or absence of a search box is not important because it is not a strong requirement for them to use the search box to search for specific items.

In the user group browsing the Shopping guide page, the above two types of users will exist, but their proportion in the entire user base is different, this proportion by the nature of the site, style and focus of the decision.

For example, for the "nine-piece mail" This site, it is focused on the price attribute of the product included, the site is dedicated to a nine block nine. Most of the goods in this section are priced at around 9 dollars, and there is a package of postal services. For this price-oriented shopping site, almost all users in its user base have a clear purpose, and all are subject to "price-driven" user type. So there's a very high percentage of users who have a clear purpose in the user base of the site.

For "What is worth to buy" This website, its each commodity has the detailed evaluation information, which not only emphasizes the quality of goods, but also emphasizes the price of goods. On the other hand, this site also contains a lot of foreign shopping sites of goods, including some of the more exotic goods. Therefore, in the user base of this type of Web site, the two types of users mentioned above exist, and there is not much difference between the two kinds of users.

"Love rare" this site emphasizes the novelty of the commodity, weakening the price attribute of the commodity. Most of the users who browse this site are looking for more interesting items to discover. As a result, the second category of users in this site has a relatively high percentage of users who are not explicitly targeted.

Then back to the watercress, integrated watercress overall style and the content of the website nature, into the Watercress Shopping guide page to browse the user group of the second category of users should be higher. In fact, to restore their own to such a user base is very clear: if I was a long time in the watercress in a user, now watercress added a shopping guide page, then I enter this page to browse when it is not want to find special products or high-quality goods. On the contrary, maybe I will pay more attention to some new and interesting products. Therefore, from the nature and content of the Douban station, the Shopping guide page does not set the search box to provide the search function should be a relatively correct choice, because this is not the majority of users browsing this page needs.

Product Classification

Shopping Guide page in the classification of goods to provide the top ten categories of commodity classification options, these 10 categories are not like other shopping site in the category name as straightforward (or, more precisely, "simple rough"). Category names are very watercress style, but also in line with the aesthetic requirements of the user's taste. Although 10 classifications have already distinguished most of the commodities, some questionable items still appear in some classifications during the testing process.

This product appears in the food classification is appropriate, I think different users will have different views. This is actually involved in the watercress for users to share the goods have what standards and requirements on the issue. For the UGC site, this problem is not very good solution, the site is difficult to create a large number of user content one by one to audit and screening. and the content quality of the user share is uneven, even if the website has set a unified standard, also cannot guarantee the content that the user uploads will meet this standard. So at the moment there seems to be no good way to properly control the content that users share.

But from another point of view, this is also a feature of the UGC website. Most of the content is created by the user, so as long as users choose their own content to browse, for this is not interested in content, from the user here has been artificially screened, so do not need the site to do more efforts. However, if you do not share content control, it will lead to a variety of strange products continue to appear, affecting the user's browsing experience. After all, watercress to try to enter the field of electricity or to be able to obtain a certain amount of money income, it seems to need an appropriate way to solve the problem of sharing content standards and content audits.

Offending content handling

This problem for watercress should be more serious, the offending content will have a great impact on user browsing experience. The offending content is mainly worth repeating and similar commodity information sharing many times, as well as Taobao sellers use Watercress Merchandise Shopping guide page for malicious marketing and so on. Once involved in the field of electrical business, malicious marketing and other problems will follow, to avoid. Although in the test process has not been found Taobao sellers in the product sharing page malicious marketing behavior, but this does not mean that the function of the official online will not appear after these problems. Therefore, watercress needs to think of a suitable way, not only to ensure that the normal users to share the goods are not affected, but also to violate the malicious marketing behavior of the user control. There is a solution to this problem, in order to ensure that the entire commodity shopping guide services in a harmonious environment.

Conclusion

The above is mainly to the opening of the test of watercress in the Product Shopping guide page after testing some feelings. From the results of the overall test, although the prototype of the commodity Shopping guide has been formed, but watercress to be in the field of electrical business, the road ahead to go a long way. After all, this is only watercress use of commodity shopping guide to enter the field of the first step of the electric business, let us sit and watch the follow-up action Bar.