We recommend 25 tools to improve website availability and conversion rate.

The key to website construction is "How To discover potential customers and effectively convert them to partners". The effective conversion mentioned here means that the customers we find may not necessarily choose our products or services, the transformation that has become our customer is an effective transformation. In the age of fierce competition, how can we mine potential customers and increase the conversion rate of our website? One of the keys is to improve the availability of the website.

For a website, Availability refers to whether the user can effectively find the required information or complete his/her tasks, how efficient it is, and whether it makes people feel happy and satisfied. If the website availability is poor, it will waste users' time and greatly reduce the website's turning back rate. This is a crucial issue for the survival of the website. Therefore, it is necessary to provide website developers with usability improvement suggestions and improvement tools.

How do visitors know if they like your website? The availability detection tool can be used to track user behavior to answer this question. The tracked data can provide you with accurate information, allowing you to know where your website is, where the most prominent is, and where the user is most likely to ignore. Don't underestimate the collected data, because the data can help you effectively improve the site click rate and conversion rate.

Do not pick up time for improving your website. When you find that your website does not attract many visitors, you should act immediately. Many very good tools are collected here. Different methods are used to track user behavior and provide you with suggestions for improving website availability. Some of them may not be free, but a good return is worth it. It is a pleasure and meaningful thing to find the tools you need!

Userfly

Userfly provides free Webpage visitor action record service. You only need to add a simple Javascript code to the webpage to record the actions of the visitor from opening the webpage to closing the webpage. The content that Userfly can record includes mouse movement, Mouse clicking, keyboard input, and other actions. For the website owner, Userfly can easily detect and analyze user behavior and provide valuable information for the website UI/UE through A/B Testing and other methods.

Attention Wizard

Attention Wizard is a visual tool that helps you increase conversion rates and easily identify problems on the target webpage. Attention Wizard uses advanced artificial intelligence algorithms to simulate human tracing and focal points. Attention Wizard can immediately process the web page samples you submitted and generate an eye track heat map ". This heat map predicts how visitors browse your website in the first few seconds. 75% of the results are generated through eye tracking and mouse tracking. Attention Wizard has three editions: simple edition, advanced edition, and simplified edition.

ClickDensity

A complete usability toolkit that improves the content structure of a website by obtaining real-time data from visitors, optimizes the placement of links and advertisements, and analyzes and improves website stickiness. It tells you where the visitor clicks.

After registration, add a piece of Javascript code provided by the website to your website. When a user accesses the website, a small additional file will be automatically downloaded to transfer users' click events. This product provides a free trial version, which can be upgraded to different advanced versions.

Clicktale

It is a tool for analyzing the browsing behavior of visitors to your website. It records all the operations performed by visitors on your website in a video-like manner, you can watch the video online or download it to your computer. The use of ClickTale's guest behavior video records can help you better deploy your webpage and bring a better user experience to visitors, thus improving the conversion rate. It also provides real-time monitoring performance analysis, conversion analysis, link analysis, advanced filtering and market analysis.

Clixpy

Clixpy records almost all the actions of a visitor, such as moving the mouse, clicking, scrolling, and entering the form. These actions are of great help in locating the content that is easy or difficult for users to discover, the content that is most attractive to them, and the reason why users leave the website. This helps optimize the target web page and help you convert visitors into customers.

ChalkMark

Chalkmark allows you to quickly create a project and investigate the interface prototype in the visitor to find out the focus of user attention. In the result, you can view the heat map of each task, and know how many users have skipped the task. You can register for free, or pay by month or year to the unlimited number of tasks.

ClickHeat

It is an open-source software under the GPL license and a powerful JavaScript library. It can help you calculate the heat map of user clicks on a page and support Chinese display.

CrazyEgg

CrazyEgg can monitor all clicks on a page and clearly display the click heat map of the page. It can monitor the click locations of all pages fairly accurately.

Mouseflow

Through video recording and analysis of users' clicks and scrolling behaviors, you can generate mouse clicks and move heat maps to help you optimize the target page and increase the conversion rate.

4Q Online Survey

Are users really satisfied with the website? In the fourth quarter of the online survey, a free solution can tell you detailed information about visitors to your website, such as why users access your website and whether they have completed the task in the correct way, if not, the reason is what hinders them. This survey can collect a large amount of feedback from users.

Concept Feedback

Concept Feedback provides quick Feedback on website design, availability, and marketing through professional online teams. For public comments, WEB professionals in the team will give you an overall comments. For private feedback, you can invite specific experts to provide feedback and organize graphical results. Professional feedback comes from experts in the design, availability, and marketing fields.

FeedbackArmy

You can get a quick usability test and get 10 feedbacks by submitting questions on your website. However, don't pay $15. If you want 50 feedbacks, you need $55.

 

Feng GUI

Feng GUI generates a hotspot chart by simulating what people see in the first 5 seconds. It provides testing services for design and developers, analyze and observe the angle, brand benefits, and prediction results.

Five Second Test

Improve the target webpage by collecting questions answered by users within five seconds to attract visitors to key content.

Google Site Search

In Google Site Search, the indexing scope of enterprise websites is enhanced. A hosted Search solution can present Ad-free Search results, increase the conversion rate and sales of websites, and reduce costs.

Kampyle

Kampyle allows you to send feedback online on your website. Click this button to bring up a questionnaire, so that visitors can provide feedback. Kampyle provides feedback form templates. You only need to modify them. In addition, Kampyle provides rich feedback statistics functions.

Loop 11

With Loop 11, you can easily create a professional usability test, collect feedback, and obtain quantitative data on availability in a timely manner, and then see the results immediately. Supports more than 40 languages.

OpenHallway

OpenHallway records availability data remotely or locally. Your screen and voice will be recorded and uploaded to your account.

Silverback

A software used by designers and developers to perform usability tests by capturing screen activity. It can record the expressions and sounds of testers. It has the batch export function and can mark any noteworthy moments.

Site Tuners

It helps you understand the conversion rate problems on the target webpage and answer your specific conversion-related questions. By optimizing the target Web page, you can quickly and easily obtain the best conversion rate.

TechSmith

TechSmith is the world's leading provider of screen capture and recording software for individuals and professionals. TechSmith is widely used to capture content from their computer screens. Morae is a good software for understanding your customers. One advantage of using Morae is that it automatically calculates and gives results and satisfaction, not just analysis and reporting.

Usabilla

Usabilla helps website owners learn more about their customers, not just data. Collect visual feedback on webpages, physical models, wireframes, or any images.

User Testing

UserTesting observes the activities of users in their own environments, listens to their ideas, and draws conclusions.

Webnographer

It is a remote availability testing tool that tests indicators that can be performed on websites, Web applications, or prototypes in a natural environment and captures users' ideas through surveys.

Webtrends

The optimization focuses on discovering market potential and accurate delivery content. Thousands of smart website enterprises in the world, including more than half of Fortune companies and Fortune 500 companies in the world, are relying on WebTrends to increase their website conversion rate and optimize their marketing results, to get a higher return on investment. As a leader in the global website analysis industry, WebTrends has become the most authoritative measurement criterion in the Web analysis industry by virtue of its many Industry Awards, comprehensive consulting services and unparalleled professional experience. Through its on-demand services and various software products, WebTrends helps users obtain precise and executable Web analysis data.

Website Optimiser

The website optimization tool is a free Google website testing and optimization tool. Using this tool can increase the value and clicks of existing websites without any cost. By using website optimization tools to test and optimize website content and design, you can easily and quickly increase your revenue and return on investment, no matter you are new to marketing or an expert. You can perform A/B and multi-version experiments.

These are very useful tools. If you find them better, please share them with us :)

Compilation Source: 25 tools to improve website availability and Conversion Rate

Source: 25 Tools To Improve Your Website's Usability