Weaver collaborative OA advertising industry solutions

I. Solution Overview
The advertising industry is a new industry in China. Knowledge Intensive, highly technical, and highly talented Technology Industry is an important part of the tertiary industry. Its development level is a country or region. Market An important reflection of the degree of economic development, the level of scientific and technological progress, the overall economic strength and the quality of social culture.
Weaver launched the overall advertising industry management solution-Weaver collaborative Advertising Industry Solution Design Based on the principles of advancement, openness, scalability, and maintainability, based on the actual operation of the current business in the advertising industry, and fully considering the future business development needs, Development A complete set of suitable for advertising companies, advertisers, advertising media, publishing houses, etc. Enterprise . Weaver collaborative advertising industry Solution For the domestic advertising industry InformationInformatization Provides effective management tools to improve the management of the entire process and resources of advertising companies: advertising projects Requirement Analysis, production personnel management, creative resource utilization, production schedule, advertising quality analysis, Customer Evaluation Analysis. Improve the efficiency of communications between advertising companies and external partners, improve the quality of advertising production, and reduce the overall operation cost.

2. industry Characteristics
advertisers, advertising companies, and advertising media are the three major subjects in the advertising industry market. In their interaction and evolution, they form a subject ecosystem that we are concerned with today, it also highlights the basic characteristics of the ecosystem reality of the advertising industry under the influence of macro-economic environment and industrial regulations. We assume that the ecological environment of the advertising industry can develop in a benign and healthy direction only when the advertiser subjects maintain a coordinated adaptation and balanced interaction relationship. Advertisement and marketing services are linked together to complete the services. Currently, advertisers are increasingly closely connected with advertising companies. In addition to continuing to invest in the advertising media, advertisers are also more enthusiastic about other marketing methods and require advertisers to participate in the entire marketing process, in particular, extensive electronic business , making non-traditional promotion methods more direct and effective, wider coverage.

With the rapid development of advertising enterprises, we look forward to the following:
1. detailed division of labor and professional operation
In the advertising industry, the social division of labor should be refined. An advertising company has a specific target and a high degree of refinement. It can ensure the high standards and high quality of the advertising industry to the maximum extent, and make outstanding professional advantages the strongest foundation for its own survival and development. The advertisement company's "specialized, refined, and special" is the need of the fine market and also the need to improve competitiveness.
2. Structure Adjustment and standardized operation
To fundamentally solve the problem of the advertising industry, we should take capital and technology as the link, break the ownership, industry and regional limitations through market-oriented operation, and take the form of joint, merger, reorganization, and joining.GroupPromote the adjustment of the Structure of Advertising Enterprises and guide the standardized operation of Advertising Enterprises, so that the advertising industry can gradually achieve excellent business conditions, superior personnel quality, superior service performance, and superior business efficiency, with superior management, the overall quality and scale can have a high starting point for development and improvement.
3. Pursue personalized management, establish brand image, and develop corporate culture
As resources and technologies are becoming increasingly prominent today, the focus of enterprises is to have their own characteristics and personality, and to achieve differentiation and personalization under the premise of high quality and efficiency. A brand is an intangible asset of an enterprise. The creation of a "4A" in the advertising industry is a powerful embodiment of the comprehensive ability and level of an enterprise.

III.ApplicationRange

Weaver collaborative advertising industry solutions are application solutions tailored to the industry characteristics of the advertising industry to solve the corresponding problems in the advertising industry management process. By addingEnterprise ManagementThe personnel, materials, and external resources involved in the process are integrated on a single platform to achieve efficient sharing and utilization of information, strictly control the progress of advertising production and promotion projects, and improve enterprise benefits. Their applicability:
1. Advertising production companies;
2. advertiser owner;
3. Advertising media companies;
4. Advertising Agency Company;
5. publishing houses, newspapers, and magazines;

Iv. Features

the collaborative advertising industry solution provided by Weaver has the following features:
A complete architecture system: the solution shows " collaboration " management philosophy, project-centric operation, for enterprises to build a comprehensive information stage;
personalized application: the permission application enables each Users who use can obtain information they need.
portal application: integrate advertising production, advertising agency, publishing, publicity, and other partners to provide communication efficiency.
internal and external information sharing: highly shared knowledge and information of internal personnel, and restricted information sharing of external personnel;
efficient business processing: automated processing and business Process to promptly handle requirements from internal staff and external partners and improve customer satisfaction;
unified management of internal personnel: fully mobilize the work enthusiasm of the company's employees, fully enjoy the creative work of the employees, and create a friendly working atmosphere;
advertising production and promotion project management: Make the advertising production and promotion progress arrangement scientific and reasonable;
company and project cost-benefit control: control the overall operation cost, improve operational efficiency.

5. Overall function
Weaver collaborative advertising industry solution for Weaver collaborative commerce System E-cology is used as the management platform, the entire platform manages the knowledge, customers (agents, partners, and service targets), projects (mainly advertising production and Agency projects) of advertising companies), human resources, resources, finance, and other enterprise resources. Overall function:
I. efficient internal management and operation:
1. Human resources management application:
This application builds an efficient organizational team for enterprises and works collaboratively with other modules, enables all-round and personalized human resource management. Fully personalized applications can greatly improve the efficiency of human resource management. The powerful reporting and statistics functions allow enterprises to analyze human resources from multiple perspectives.
2. knowledge management application:
This application provides a comprehensive framework for knowledge document management and allows Users edit, store, and create documents of any type anywhere and at any time. Works with other modules to manage the entire lifecycle of documents from creation, maintenance, approval, distribution, and archiving. Sharing and communication of creative ad content: the collision of creative points improves the overall service and production quality.

3. InternalOfficeApplication:
This application can take electronic management actions for internal and external business processing, and work flow management is an effective tool to improve organizational efficiency. It also provides powerful custom functions to support complex workflows of enterprises.SetWorkflowManagement, and through collaboration with other modules to complete the relevantDatabase.

4. project management applications:
This application manages the entire lifecycle of a project, including project initiation, planning, execution, control, and termination. Enterprises can achieve reasonable project operations based on actual conditions, and appropriately allocate and manage people, finances, and things of the project. You can also manage various meetings and automatically start related workflows.

5. Customer management applications:
This application deeply integrates customer relationship management with various departments of the enterprise and integrates with other modules of the e-cology system to implement two-way internal and external information exchange and business processing of the enterprise, in this way, the personnel and customers inside the enterprise are truly connected, significantly improving the customer management of the enterprise. Combined with project management and financial management, you can analyze the input-output ratio of customers and adjust the company's business development direction.

6. Asset Management applications:
This application standardizes the management of assets, implements functions such as asset purchase, borrow, inventory check, and warehouse receiving, and tracks the usage of assets throughout the lifecycle, it also provides asset analysis from multiple perspectives. All resources that need to be called in the ad project can be achieved through this application.

7. Financial management application:
This application is the basis for analyzing enterprise financial data and enables online browsing of enterprise performance. Financial analysis, reports, and indicators provide managers with a detailed understanding of the financial aspects of business operations and performance. Combined with the applications of other modules, especially project management, You can uniformly arrange and control the cost of each advertisement production or agent project and the expenses involved.

8. External enterprise portal applications:
This application integrates the company's development history, corporate culture, and Image propaganda, and the internal management system,

Ii. External Cooperation and exchange management applications:
1. Customer Portal application:
This application aims to break through the internal and external gaps of the enterprise, so that the enterprise's partners, agents and involved advertising owners can operate on a unified platform to form a large supply system team.
2. project coordination and management applications:
This application mainly integrates with the application of the Customer Portal, so that the partner can also participate in the operation of advertising planning, advertising agency, advertising production and other projects, and understand the progress of the project in real time, in addition, appropriate information and work support can be provided to improve the efficiency of mutual communication and project speed.

Vi. Application Results
Through Weaver collaborative advertising industry solutions, advertising companies' business operations and organization management have been greatly improved, as shown in the following aspects:
Efficient and standardized enterprise operations
Adjust the inefficiency caused by the original manual processing of transactions, heavy repetitive work, complicated and difficult to keep paper and materials, easy data loss, and inability to summarize and analyze data, create an efficient and comprehensive collaborative work environment and various informationIntegrationManagement and Electronic process intercommunication of barriers between departments and enterprises, information flow,LogisticsAnd the capital flow is usually unimpeded to achieve internal work and business collaboration.
Integrate external resources with projects as the core
Project managers at all levels provide a standard communication language for comprehensive association queries on people, finances, things, and time from the perspective of planning and practice ", provides multi-faceted Value Assessment and Risk Analysis for project decision makers at any time.

Typical customers
Tom Outdoor Media Group
Shanghai Wenguang news media group (SMG)
Beijing World Media Co., Ltd.
Jiangsu Jiahe century Advertisement
Shanghai Wenguang interactive TV
Shanghai rich TV marketing Co., Ltd.

free phone number: 4008202126
Weaver official website: HTTP: // www.weaver.com.cn/
for more information and product trial address: http://www.weaver.com.cn/products/apply.asp