Web 2.0 is a production relationship: Xu blogs make money

Recently, the advertising revenue of Xu's blog is very hot. The media is asking: If someone advertises Xu's blog, who will get the money? Xu Bo or Sina?

To answer this question, I think it is necessary to return to the basic definition of Web 2.0. What is Web 2.0? It is generally considered to be a writable Internet and user-contributed content. Based on this definition, we will be able to better answer and discuss the question of who makes money on Blog Xu.

Before Web 2.0, the Internet had made many improvements, such as text, pictures, sounds, and videos. However, they did not gain the reputation and attention of Web 2.0. The root cause is that the above progress is only the progress of productivity. If productivity is defined by the Labor objects, labor materials and workers, they change only the labor data links.

Web 2.0 is regarded as an Internet revolution. The most important thing is that it changes the production relationship of the "Internet society. The relationship between production and reproduction is the relationship between people in the process of material production and reproduction. In the Web 1.0 era, users consume content (such as ad-click), but do not produce content (because they do not know production materials). However, in the Web 2.0 era, users not only consume content, in addition, the production content, production mode, and production relationship also change.

Find out this question and answer the question about who should make money on the blog. Textbooks tell us that the production method determines the distribution method, and the ownership structure of production materials determines the distribution structure. Judging from the ownership structure of production materials, "Xu Bo" has different expenditures from Sina and Xu Jinglei. Sina provides servers, bandwidth, and some publicity costs, xu's blog provides raw materials (Xu's experience), recipes (Xu's writing), final products (content), and larger publicity costs (Xu's fame ).

Although it is hard to say who is familiar with the core production materials, Xu Jinglei and Sina are more inclined to share the stock system on the "Xu blog" product. Therefore, if Xu Bo makes money, the money should be the same revenue of Sina and Xu Jinglei (if Xu Jinglei is not short of money, or thinks that the Netizen's approval is the benefit of her, is a problem of another category ).

Once Web 2.0 is applied on the Internet, the production relationship changes, and the allocation method changes. It can even be said that the blogger should be responsible for making a blog profit, or the BSP is a pseudo-problem at all. Who can block the profits of people who master production materials? Who can block Xu's posting a money receiving link on a blog?

PS: This article has encountered blog Name Translation troubles. Sometimes it is hard to tell whether "Xu Jinglei" is the person Xu Jinglei or the blog written by Xu Jinglei.