Web 2.0 penetration to enterprises to stimulate collaboration

Author: Builder

For many years, large companies have been deploying powerful content management systems to stimulate collaboration among employees. However, they have a common problem: employees do not use these systems. Nowadays, familiar consumer Web technologies, such as blogs and wikis, are penetrating into enterprises, and employees are pushing this trend. Industry observers pointed out that these popular Web 2.0 technologies are an effective way to collaborate in the workplace. They are simple and easy to use, making them very attractive to employees. In a speech at the collaboration technology conference last week, brown, former chief scientist at Xerox, said that a key part of Web 2.0 is its ability to generate new collaboration. Web 2.0 is a media for people to share. Although there is no precise definition yet, Web 2.0 refers to a Web service that allows people to collaborate and share information online. Unlike the first generation of Web Services, Web 2.0 is more interactive. It gives users a better experience than static Web pages for desktop applications. Like others, Brown expects many consumer Web technologies, including blogs, wiki, and RSS, to "penetrate" into mainstream commercial applications ". Analysts said Web 2.0 technology will not replace complex and more structured content or document management systems. However, the new standard Web product may encourage people to stop using email sharing documents and collaborate through sharing tools such as wikis. Peter, an analyst at the Burton Group, said open source code, free collaboration, and content management software are forming an unstoppable wave. Now, it is necessary for mainstream software vendors such as IBM and Microsoft to respond. These technologies are good enough and very easy to use. Currently, an Yong consulting company is conducting a limited test. About 50 employees use Web 2.0 technologies such as blogs and wiki to encourage collaboration. The company's managing consultant Rod said the "Web Office" aims to make it easier for knowledge workers to find information, such as a problem expert, to manage ongoing projects. This project does not define and develop a highly structured collaboration system, but only has a minimum number of "organizations ". For example, there are only some blogs related to the customer or plan. Rod said the project is still in its early stages, and he also pointed out that technologies such as blogs and wiki will not replace the company's existing Lotus Notes collaborative applications. It increases the value of Notes because people can search for information more conveniently. IBM is currently using the labeling technology for public websites such as zookeeper Flickr and Delicious. Michael, managing director of IBM's Lotus department, said the "Community bookmarks" system called Dogear would enable IBM's internal staff to categorize Web content and other materials using their own defined tags. IBM also has thousands of blogs open only to its employees. What is important is that IBM did not select a definition and developed a large-scale knowledge management system. Instead, it chose a bottom-up policy, this gives contributors greater initiative to the collaboration organizations. Michael said IBM intends to commercialize these social network technologies. He said that we think these consumer technologies have a great application in the enterprise, and social networks bring value. This method is very different from the traditional knowledge management system. Microsoft is also focusing on lightweight collaboration technologies. Microsoft uses wiki technology in an internal communication system named Quests in the company. Peter pointed out that Microsoft will integrate wiki technology in its SharePoint Server 2007 Web portal software. Industry observers pointed out that although giving users more control over collaboration helps increase their interest in participation, they warned that this could lead to melee. For example, enterprises need to develop policies for wiki creation, editing, and deletion, and conduct appropriate supervision. Otherwise, many unavailable and redundant information may occur, this will hurt the development of these tools. Andrew, an assistant professor at Harvard Business School, pointed out that the adoption of blog, wiki, and social network software in commercial application software is still in its early stages, but he believes this trend will develop steadily. Brown said that enterprises should integrate advanced Web technologies in the service-oriented backend architecture to promote staff collaboration. By integrating Web 2.0 tools that are widely used among employees and providing greater flexibility, enterprise collaboration systems will develop over time.